{"title":"Semi \u0026 Demi Permanent Hair Colour","description":"\u003ch3\u003eElevate Your Salon Services with Premium Semi \u0026amp; Demi Permanent Hair Colour\u003c\/h3\u003e\n\u003cp\u003eEson Direct UK is proud to offer an extensive range of \u003cstrong\u003esemi and demi-permanent hair colours\u003c\/strong\u003e designed to meet the diverse needs of professional stylists and barbers. Our collection includes a spectrum of shades, from classic \u003cem\u003etemporary black hair colour\u003c\/em\u003e to vibrant \u003cem\u003etemporary hair colour pink\u003c\/em\u003e and \u003cem\u003ered\u003c\/em\u003e hues. These versatile products provide the perfect balance between \u003cstrong\u003etemporary hair colouring\u003c\/strong\u003e and long-lasting results, allowing you to create stunning transformations for your clients.\u003c\/p\u003e\n\u003cp\u003eOur semi and demi-permanent formulas offer a gentle alternative to permanent dyes, making them ideal for clients who desire a change without long-term commitment. Whether you're looking for a \u003cem\u003etemporary hair colour for black hair\u003c\/em\u003e to add depth and shine, or a \u003cem\u003etemporary hair dye blonde\u003c\/em\u003e to refresh and brighten, our range has you covered. These products are perfect for covering grey, enhancing natural tones, or experimenting with fashion colours like \u003cem\u003etemporary hair colour blue\u003c\/em\u003e or \u003cem\u003epink\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eAt Eson Direct UK, we understand the importance of quality and performance in professional hair care products. Our \u003cstrong\u003etemporary colour hair dyes\u003c\/strong\u003e are formulated to deliver rich, true-to-tone results that fade gradually and evenly. This ensures your clients can enjoy their new look for weeks, with the flexibility to change styles as often as they like.\u003c\/p\u003e\n\u003ch3\u003eUnparalleled Variety and Quality in Semi \u0026amp; Demi Permanent Hair Colour\u003c\/h3\u003e\n\u003cblockquote\u003e\n\u003cp\u003e\"Our semi and demi-permanent hair colours offer the perfect blend of vibrant results and hair-friendly formulas, empowering stylists to create stunning, customised looks for every client.\" - Eson Direct UK\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cp\u003eOur range of \u003cstrong\u003etemporary hair colour dyes\u003c\/strong\u003e caters to all hair types and desired outcomes. From subtle \u003cem\u003etemporary hair colour brown\u003c\/em\u003e shades for a natural look to bold \u003cem\u003etemporary hair colour red\u003c\/em\u003e for a dramatic change, we provide the tools you need to bring your creative visions to life. Our collection also includes innovative \u003cem\u003etemporary hair colour spray\u003c\/em\u003e options, perfect for quick touch-ups or temporary style changes.\u003c\/p\u003e\n\u003cp\u003eEson Direct UK is committed to offering products that not only deliver beautiful colour but also care for the hair. Our semi and demi-permanent colours are enriched with nourishing ingredients that help maintain hair health and shine. This means you can confidently offer your clients vibrant colour transformations without compromising the condition of their hair.\u003c\/p\u003e\n\u003cp\u003eWe take pride in staying ahead of the latest trends in \u003cstrong\u003etemporary hair colouring\u003c\/strong\u003e. Our product range is regularly updated to include the most sought-after shades and innovative formulations. Whether you're looking for a classic \u003cem\u003etemporary hair dye black\u003c\/em\u003e or the latest fashion-forward \u003cem\u003etemporary hair colour blonde\u003c\/em\u003e, our collection has something to suit every style and preference.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Eson Direct UK for Your Semi \u0026amp; Demi Permanent Hair Colour Needs?\u003c\/h3\u003e\n\u003cp\u003eAs a leading supplier in the UK, Eson Direct offers unmatched quality and variety in semi and demi-permanent hair colours. We cater to both wholesale and retail customers, ensuring that salons, barbershops, and individual stylists can access our premium range. Our commitment to excellence means you can trust our products to deliver consistent, professional results every time.\u003c\/p\u003e\n\u003cp\u003eOur \u003cstrong\u003etemporary colour for hair\u003c\/strong\u003e products are designed with the professional in mind. They offer excellent coverage, easy application, and predictable, beautiful results. Whether you're covering greys, refreshing colour, or creating a whole new look, our semi and demi-permanent colours provide the versatility and reliability you need to keep your clients coming back.\u003c\/p\u003e\n\u003cp\u003eChoose Eson Direct UK for your semi and demi-permanent hair colour needs and experience the perfect blend of quality, variety, and value. From \u003cem\u003etemporary hair colour black\u003c\/em\u003e to the most vivid fashion shades, we have the products to help you achieve stunning hair transformations that your clients will love. Elevate your salon services and unleash your creativity with our premium range of semi and demi-permanent hair colours.\u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour\u003c\/h3\u003e\n\u003cp\u003eFancy a change without the commitment? \u003cstrong\u003eTemporary hair colour\u003c\/strong\u003e is your ticket to vibrant, head-turning locks without the long-term consequences. Perfect for festivals, fancy dress parties, or simply when you're in the mood for a quick makeover. Our range of \u003cem\u003etemporary hair colour dyes\u003c\/em\u003e offers a rainbow of possibilities, from subtle pastels to bold, statement shades.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're a professional stylist looking to add a new dimension to your clients' looks or an adventurous individual ready to express yourself, our temporary colour for hair products are designed to deliver stunning results that wash out with ease.\u003c\/blockquote\u003e\n\u003cp\u003eDon't let your hair be boring - explore our collection and unleash your inner chameleon today!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour Spray\u003c\/h3\u003e\n\u003cp\u003eLooking for a quick and easy way to transform your look? Our \u003cstrong\u003etemporary hair colour spray\u003c\/strong\u003e is the answer! This innovative product allows you to add a pop of colour to your locks in seconds, making it perfect for last-minute plans or spontaneous style changes. \u003cem\u003eTemporary hair colouring\u003c\/em\u003e has never been so simple or mess-free. Our sprays come in a variety of shades, from natural tones to eye-catching hues, ensuring there's something for everyone.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're touching up your roots between salon visits or creating a bold new look for a night out, our colour sprays offer professional-quality results without the commitment.\u003c\/blockquote\u003e\n\u003cp\u003ePlus, they're ideal for creating intricate designs or adding highlights to your existing style. Give your hair the wow factor it deserves with our easy-to-use colour sprays!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eBlack Temporary Hair Colour\u003c\/h3\u003e\n\u003cp\u003eDreaming of dark, mysterious locks? Our \u003cstrong\u003eblack temporary hair colour\u003c\/strong\u003e is the perfect solution for those wanting to embrace their inner goth or simply try out a sleek, sophisticated look. This \u003cem\u003etemporary black hair colour\u003c\/em\u003e is ideal for covering greys, adding depth to your natural shade, or completely transforming your appearance for a special event.\u003c\/p\u003e\n\u003cblockquote\u003eOur formulation ensures a rich, intense black that looks natural and lasts until your next wash.\u003c\/blockquote\u003e\n\u003cp\u003eWhether you're a professional stylist looking to offer your clients more options or an individual ready to explore the dark side, our temporary hair colour black products deliver salon-quality results at home. Don't be afraid of the dark - dive into our range of black temporary hair dyes and discover a whole new you!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003ePink Temporary Hair Colour\u003c\/h3\u003e\n\u003cp\u003eReady to think pink? Our \u003cstrong\u003epink temporary hair colour\u003c\/strong\u003e range is perfect for those wanting to add a touch of whimsy and fun to their look. From pastel rose to vibrant fuchsia, our \u003cem\u003etemporary hair colour pink\u003c\/em\u003e options cater to all tastes and styles.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're preparing for a hen do, jazzing up your look for a music festival, or simply want to express your playful side, our pink dyes are sure to make a statement.\u003c\/blockquote\u003e\n\u003cp\u003eThese easy-to-apply formulas work on all hair types and shades, though results may vary depending on your natural colour. For best results on darker hair, consider using a lighter base first. Don't be shy - embrace your inner pink and stand out from the crowd with our fabulous range of temporary pink hair colours!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eRed Temporary Hair Colour\u003c\/h3\u003e\n\u003cp\u003eFeeling fiery? Our \u003cstrong\u003ered temporary hair colour\u003c\/strong\u003e range is perfect for those wanting to unleash their inner flame. From subtle auburn to vibrant cherry, our \u003cem\u003etemporary hair colour red\u003c\/em\u003e options cater to all tastes and styles.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're channelling your favourite comic book character, spicing up your look for a night out, or simply want to see if redheads really do have more fun, our red dyes are sure to turn heads.\u003c\/blockquote\u003e\n\u003cp\u003eThese easy-to-apply formulas work on all hair types and shades, though results may vary depending on your natural colour. For best results on darker hair, consider using a lighter base first. Don't be afraid to experiment - embrace the power of red and make a bold statement with our fantastic range of temporary red hair colours!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour for Black Hair\u003c\/h3\u003e\n\u003cp\u003eCalling all raven-haired beauties! Our \u003cstrong\u003etemporary hair colour for black hair\u003c\/strong\u003e range is specially formulated to add vibrant pops of colour to even the darkest locks. We understand the unique challenges of colouring black hair, which is why our products are designed to deliver maximum impact without the need for bleaching.\u003c\/p\u003e\n\u003cblockquote\u003eFrom electric blues to fiery reds, our temporary dyes allow you to experiment with bold shades while maintaining the health of your hair.\u003c\/blockquote\u003e\n\u003cp\u003ePerfect for creating striking highlights, ombré effects, or all-over colour transformations, these \u003cem\u003etemporary hair dyes for black hair\u003c\/em\u003e open up a world of possibilities. Whether you're a stylist looking to offer your clients more options or an individual ready to break free from the monotony of black, our range has something for everyone. Embrace the rainbow - your black hair will thank you!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour Blonde\u003c\/h3\u003e\n\u003cp\u003eCalling all blondes and aspiring golden-locked individuals! Our \u003cstrong\u003etemporary hair colour blonde\u003c\/strong\u003e range is perfect for those wanting to enhance their natural hue or try out life as a blonde without the commitment. From sun-kissed honey to platinum ice, our \u003cem\u003etemporary hair dye blonde\u003c\/em\u003e options cater to all tastes and styles.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're touching up your roots between salon visits, experimenting with different blonde shades, or simply want to see if blondes really do have more fun, our blonde dyes are sure to brighten up your look.\u003c\/blockquote\u003e\n\u003cp\u003eThese easy-to-apply formulas work on all hair types and shades, though results may vary depending on your natural colour. For darker hair, consider using a lightening kit first for best results. Don't be shy - embrace your inner blonde bombshell with our fantastic range of temporary blonde hair colours!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour Brown\u003c\/h3\u003e\n\u003cp\u003eLooking to embrace the rich, warm tones of brunette? Our \u003cstrong\u003etemporary hair colour brown\u003c\/strong\u003e range offers a spectrum of shades from light caramel to deep chocolate. Perfect for those wanting to cover greys, add depth to their natural colour, or simply try out life as a brunette without the long-term commitment.\u003c\/p\u003e\n\u003cblockquote\u003eOur brown dyes are formulated to provide natural-looking results that blend seamlessly with your existing hair colour, whether you're going darker or lighter.\u003c\/blockquote\u003e\n\u003cp\u003eIdeal for both professional stylists and at-home users, these \u003cem\u003etemporary brown hair colours\u003c\/em\u003e allow for easy experimentation and touch-ups between salon visits. Whether you're aiming for a subtle change or a dramatic transformation, our range of brown shades has got you covered. Discover the versatility of brown and find your perfect shade today!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTemporary Hair Colour Blue\u003c\/h3\u003e\n\u003cp\u003eReady to dive into the deep blue? Our \u003cstrong\u003etemporary hair colour blue\u003c\/strong\u003e range is perfect for those wanting to make a bold, cool-toned statement. From pastel sky blue to deep navy, our blue dyes cater to all tastes and styles.\u003c\/p\u003e\n\u003cblockquote\u003eWhether you're channelling mermaid vibes, preparing for a themed party, or simply want to express your creative side, our blue dyes are sure to make waves.\u003c\/blockquote\u003e\n\u003cp\u003eThese easy-to-apply formulas work on all hair types and shades, though results may vary depending on your natural colour. For best results on darker hair, consider using a lighter base first. Our \u003cem\u003etemporary blue hair colours\u003c\/em\u003e are perfect for creating striking all-over colour, eye-catching highlights, or trendy ombré effects. Don't be afraid to take the plunge - embrace the blues and stand out from the crowd with our fantastic range of temporary blue hair colours!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"selective-professional-reverso-hair-cream-colour-natural-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Natural Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Natural Series offers an innovative, ammonia-free formula designed to deliver brilliant, long-lasting colour while deeply nourishing the hair. Enriched with an exclusive blend of fresh Superfoods extracts, including avocado, ginger, and red fruits, this permanent hair colour provides complete grey coverage and ensures a radiant, healthy appearance. The absence of ammonia and PPD creates a more gentle and sensory experience for both the client and the hairdresser, protecting the hair fibre throughout the colouring process. With 48 stunning shades available, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e is ideal for achieving rich, vibrant tones while maintaining hair health. Its rich pigments penetrate deeply, ensuring colour longevity and a smooth, glossy finish. Whether you're covering greys or enhancing your natural colour, this product ensures professional results with every use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFor best results, \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e should be mixed with oxidising emulsions based on the desired effect—use 10-20-30-40 Vol. for permanent colours or 5 Vol. for semi-permanent results. The mixing ratio is 1:1 for standard shades and 1:2 for ultra blonde shades. This hair colour is perfect for professional use, ensuring even application and vibrant, consistent results. The unique blend of Superfoods extracts, including banana, turmeric, and carrot, nourishes the hair, leaving it soft, silky, and visibly healthier from the first application. The rich formula not only delivers vibrant colour but also strengthens the hair, making it more resilient and reducing signs of damage. This is the go-to choice for professionals seeking reliable grey coverage and long-lasting colour in their salon.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for a gentle colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts to nourish and protect hair.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with vibrant, long-lasting colour.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidants for permanent or semi-permanent results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, hydrated, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional salons seeking ammonia-free, long-lasting hair colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra blonde shades, and apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"1.0 Black","offer_id":54835101598074,"sku":"ESN-003900","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"2.0 Very Dark Brown","offer_id":54835101630842,"sku":"ESN-003901","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"3.0 Dark Brown","offer_id":54835101663610,"sku":"ESN-003902","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"4.0 Brown","offer_id":54835101696378,"sku":"ESN-003903","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"5.0 Light Brown","offer_id":54835101729146,"sku":"ESN-003904","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.0 Dark Blonde","offer_id":54835101761914,"sku":"ESN-003905","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.0 Blonde","offer_id":54835101794682,"sku":"ESN-003906","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"8.0 Light Blonde","offer_id":54835101827450,"sku":"ESN-003907","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"9.0 Very Light Blonde","offer_id":54835101860218,"sku":"ESN-003908","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"10.0 Extra Light Blonde","offer_id":54835101892986,"sku":"ESN-003909","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourNaturalSeries100ml01_b8d8bc4e-2d8f-4048-9c41-75f3fec709e4.jpg?v=1732891639"},{"product_id":"selective-professional-reverso-hair-cream-colour-deep-natural-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Deep Natural Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e, part of the Deep Natural Series, offers a professional-grade, ammonia-free formula designed to provide vibrant, long-lasting colour while nourishing the hair. Infused with an exclusive blend of Superfoods extracts, such as avocado, banana, and ginger, this permanent hair colour guarantees 100% grey coverage and results in soft, silky hair with a radiant finish. The absence of ammonia and PPD ensures a gentle experience for both the client and hairdresser, respecting the hair fibre and delivering brilliant colour without compromise. Available in 48 shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e provides rich, balanced pigments that deeply penetrate the hair, giving it a healthy, long-lasting glow.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for use in professional salons, this product is designed to be mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent results, or with 5 Vol. for semi-permanent colour. The mixing ratio is 1:1 for standard shades and 1:2 for ultra-blonde shades, ensuring even application and consistent coverage. The Superfoods blend, which includes turmeric, carrot, and red fruits, adds nourishment and hydration to the hair, promoting elasticity and strength during the colouring process. The result is visibly healthier hair, with a smooth, shiny finish that lasts. Whether you are covering grey hair or enhancing natural tones, this product delivers professional results every time, making it an essential addition to any salon offering.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for gentle colouring.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with vibrant, long-lasting results.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, hydrated, and visibly healthier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers seeking to offer ammonia-free, long-lasting colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"3.00 Deep Dark Brown","offer_id":54835115196794,"sku":"ESN-003910","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"4.00 Deep Brown","offer_id":54835115229562,"sku":"ESN-003911","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"5.00 Deep Light Brown","offer_id":54835115262330,"sku":"ESN-003912","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.00 Deep Dark Blonde","offer_id":54835115295098,"sku":"ESN-003913","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.00 Deep Blonde","offer_id":54835115327866,"sku":"ESN-003914","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"8.00 Deep Light Blonde","offer_id":54835115360634,"sku":"ESN-003915","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourDeepNaturalSeries100ml01_35742844-2f85-44d9-8703-94ce643182cb.jpg?v=1732891651"},{"product_id":"selective-professional-reverso-hair-cream-colour-ash-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Ash Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Ash Series offers long-lasting, ammonia-free permanent hair colour that delivers vibrant, natural-looking hues. Enriched with a unique blend of Superfoods extracts, including avocado, ginger, and red fruits, this professional hair dye nourishes the hair while providing 100% grey coverage. The absence of ammonia ensures a gentler application process, respecting the integrity of the hair fibre and leaving it soft, silky, and visibly healthier. The \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e is formulated with rich and balanced pigments that penetrate deeply into the hair, delivering brilliant and enduring colour results. This product is ideal for professional salons looking to offer clients a superior colouring experience with complete grey coverage and a radiant finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith 48 stunning shades to choose from, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e guarantees consistent, long-lasting results whether you are covering grey hair or enhancing your natural tones. It is designed to be mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent colour or 5 Vol. for semi-permanent results. The product’s blend of Superfoods extracts, such as banana, turmeric, and carrot, not only adds colour but also strengthens and hydrates the hair, ensuring it remains smooth, shiny, and healthy from the first application. The easy-to-use formula allows for even application and vibrant results, making this the perfect choice for professionals seeking high-quality, reliable hair colour.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for gentle hair colouring.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, vibrant results.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced ash-toned shades.\u003c\/li\u003e\n\u003cli\u003eCan be mixed with oxidising emulsions for permanent or semi-permanent colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers seeking to offer ammonia-free, long-lasting colour with 100% grey coverage in ash tones.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"1.1 Blue Black","offer_id":54835129385338,"sku":"ESN-003916","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.1 Ash Dark Blonde","offer_id":54835129418106,"sku":"ESN-003917","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.1 Ash Blonde","offer_id":54835129450874,"sku":"ESN-003918","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"8.1 Ash Light Blonde","offer_id":54835129483642,"sku":"ESN-003919","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"9.1 Ash Very Light Blonde","offer_id":54835129516410,"sku":"ESN-003920","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"10.1 Ash Extra Light Blonde","offer_id":54835129549178,"sku":"ESN-003921","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourAshSeries100ml01_88cde88b-46f7-4210-9936-cc2d0f0e9905.jpg?v=1732891666"},{"product_id":"selective-professional-reverso-hair-cream-colour-deep-ash-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Deep Ash Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Deep Ash Series offers a premium, ammonia-free permanent hair colour solution, providing deep, radiant tones while respecting the hair’s natural health. Formulated with a unique blend of Superfoods extracts, such as avocado, ginger, and red fruits, this permanent hair dye nourishes and revitalises the hair during the colouring process. Designed to deliver 100% grey coverage, its rich and balanced pigments ensure vibrant, long-lasting results, leaving the hair soft, silky, and hydrated. The absence of ammonia and PPD guarantees a gentler colouring experience, making it suitable for sensitive scalps and those seeking a more natural approach to hair colouring. Available in a range of 48 shades, \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e is the perfect solution for achieving striking, salon-quality results with minimal damage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e is ideal for professional salons, offering a versatile mix-to-use system with oxidising emulsions (10-20-30-40 Vol.) for permanent results or 5 Vol. for semi-permanent colour. The product’s carefully selected Superfoods ingredients, such as turmeric, carrot, and banana, work to strengthen and protect the hair, promoting elasticity and shine. The easy-to-use formula ensures even application and consistent coverage, making it a reliable choice for professionals looking to deliver exceptional results. Whether you’re covering grey hair or enhancing natural tones, this product guarantees deep, rich colour with a smooth, healthy finish from the first application. Designed for professionals, it combines performance with care, providing superior results that last.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, vibrant results.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced deep ash-toned shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers seeking to offer ammonia-free, long-lasting ash-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"5.11 Deep Ash Light Blonde","offer_id":54835204161914,"sku":"ESN-003922","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.11 Deep Ash Blonde","offer_id":54835204194682,"sku":"ESN-003923","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourdeepAshSeries100ml01_37e5c9c0-2e6a-4a5a-a121-cabcb8a84efc.jpg?v=1732891681"},{"product_id":"selective-professional-reverso-hair-cream-colour-beige-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Beige Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Beige Series delivers a high-performance, ammonia-free permanent hair colour that ensures vibrant and long-lasting beige tones. Formulated with a unique blend of Superfoods extracts, including avocado, ginger, and red fruits, this professional-grade hair dye nourishes the hair while providing complete grey coverage. Its ammonia-free and PPD-free composition ensures a gentler application, respecting the integrity of the hair fibre and leaving it soft, silky, and visibly healthier. Ideal for salons and professionals, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e offers rich and balanced pigments that penetrate deeply, delivering brilliant, enduring colour results. The product’s innovative formula provides not only exceptional colour but also hydration and softness, ensuring a luxurious experience for both the stylist and the client.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 stunning shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e guarantees 100% grey coverage with intense, radiant beige tones. Its blend of Superfoods extracts, such as banana, turmeric, and carrot, strengthens and revitalises the hair, promoting elasticity and shine. Designed for use with oxidising emulsions (10-20-30-40 Vol.) for permanent colour or 5 Vol. for semi-permanent results, this versatile product is easy to apply and delivers consistently vibrant outcomes. Whether you are enhancing natural tones or covering grey, this ammonia-free formula ensures a smooth, healthy finish from the first application. Perfect for professionals seeking a premium hair colour solution that combines deep nourishment with superior results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, vibrant beige tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced beige-toned shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers looking for ammonia-free, long-lasting beige-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"7.2 Beige Blonde","offer_id":54835253576058,"sku":"ESN-003924","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"9.2 Beige Very Light Blonde","offer_id":54835253608826,"sku":"ESN-003925","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"10.2 Beige Extra Light Blonde","offer_id":54835253641594,"sku":"ESN-003926","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.23 Golden Beige Dark Blonde","offer_id":54835253674362,"sku":"ESN-003927","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"8.23 Golden Beige Light Blonde","offer_id":54835253707130,"sku":"ESN-003928","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourBeigeSeries100ml01_ac2b609d-7b2b-45e6-bd7b-6b2e69f840aa.jpg?v=1732891697"},{"product_id":"selective-professional-reverso-hair-cream-colour-golden-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Golden Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Golden Series is a high-quality, ammonia-free permanent hair dye that guarantees vibrant, long-lasting golden tones with 100% grey coverage. Enriched with a unique blend of Superfoods extracts like avocado, turmeric, and red fruits, this innovative formula nourishes and revitalises the hair throughout the colouring process. Thanks to its ammonia-free and PPD-free composition, it provides a gentler colouring experience, respecting the hair’s natural structure while delivering deep, radiant colour. Ideal for professional salons, \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e offers a rich, balanced pigment that ensures brilliant colour results and a smooth, silky finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 stunning shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e is perfect for those looking to achieve a luxurious golden hue without compromising hair health. Formulated with Superfoods like banana, carrot, and ginger, it strengthens and protects the hair, enhancing elasticity and shine. This versatile product can be mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent results or 5 Vol. for semi-permanent colour, making it adaptable for various hair types and client needs. Whether you are covering grey hair or seeking a striking golden tone, this ammonia-free formula ensures long-lasting vibrancy and a healthy, nourished appearance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free formula for gentle colouring.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, radiant golden tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced golden-toned shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for professional hairdressers seeking ammonia-free, long-lasting golden-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"6.3 Golden Dark Blonde","offer_id":54835266683258,"sku":"ESN-003929","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.3 Golden Blonde","offer_id":54835266716026,"sku":"ESN-003930","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"8.3 Golden Light Blonde","offer_id":54835266748794,"sku":"ESN-003931","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"9.3 Golden Very Light Blonde","offer_id":54835266781562,"sku":"ESN-003932","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.34 Copper Golden Dark Blonde","offer_id":54835266814330,"sku":"ESN-003933","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.34 Copper Golden Blonde","offer_id":54835266847098,"sku":"ESN-003934","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourGoldenSeries100ml01_0bdc1a3a-00f9-4293-a033-604dca78212c.jpg?v=1732891712"},{"product_id":"selective-professional-reverso-hair-cream-colour-copper-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Copper Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Copper Series is a premium, ammonia-free permanent hair dye that provides vibrant and long-lasting copper tones. Enriched with a unique blend of Superfoods extracts, including avocado, ginger, and red fruits, this innovative formula nourishes the hair while delivering striking colour results. Free from both ammonia and PPD, it ensures a gentler application process, respecting the hair’s natural structure and leaving it soft, smooth, and healthy-looking. Perfect for professional use, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e guarantees 100% grey coverage with deep, radiant pigments, offering salon-quality results that last. Its superfood-infused formula also promotes hydration and shine, making hair more manageable and visibly healthier after just one application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 stunning shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e from the Copper Series delivers rich, balanced coppery tones that are ideal for those seeking a bold, vibrant look. The product’s superfood blend, featuring ingredients like banana, turmeric, and carrot, strengthens and revitalises the hair, promoting elasticity and a silky finish. Easily mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent colour or 5 Vol. for semi-permanent results, this professional-grade product is designed to suit various hair types and styles. Whether you’re covering grey or adding a splash of vivid copper, this ammonia-free formula provides durable, radiant colour while keeping hair nourished and protected.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eDelivers 100% grey coverage with long-lasting, vibrant copper tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced coppery shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers seeking ammonia-free, long-lasting copper-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"6.4 Copper Dark Blonde","offer_id":54835286081914,"sku":"ESN-003935","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.4 Copper Blonde","offer_id":54835286114682,"sku":"ESN-003936","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"8.4 Copper Light Blonde","offer_id":54835286147450,"sku":"ESN-003937","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.44 Deep Copper Blonde","offer_id":54835286180218,"sku":"ESN-003938","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourCopperSeries100ml01_df71e2ee-7e14-484f-9d9d-4b1f54af39b1.jpg?v=1732891723"},{"product_id":"selective-professional-reverso-hair-cream-colour-red-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Red Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Red Series is a superior ammonia-free permanent hair dye that delivers vivid and long-lasting red tones. Enriched with an exclusive blend of Superfoods extracts, including avocado, ginger, and red fruits, this advanced formula nourishes the hair while providing exceptional colour results. Free from ammonia and PPD, it offers a gentler colouring experience, respecting the natural structure of the hair and leaving it soft, silky, and healthy-looking. Ideal for professional use, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e ensures 100% grey coverage with deep, radiant pigments that provide salon-quality results. Its nourishing formula promotes hydration and shine, making hair more manageable and visibly healthier after just one application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith 48 stunning shades available, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e in the Red Series offers rich, balanced tones that are perfect for those seeking bold, vibrant red hues. The formula, brimming with Superfoods such as banana, turmeric, and carrot, strengthens and revitalises the hair, improving elasticity and ensuring a luxurious finish. It can be mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent colour or 5 Vol. for semi-permanent results, making it adaptable to various hair types and styles. Whether you're covering grey or aiming for a striking red look, this ammonia-free formula delivers long-lasting vibrancy while keeping hair nourished and protected.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, vibrant red tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced red shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for professional hairdressers seeking ammonia-free, long-lasting red-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"5.66 Deep Red Light Brown","offer_id":54835319308666,"sku":"ESN-003939","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"6.66 Deep Red Dark Blonde","offer_id":54835319341434,"sku":"ESN-003940","price":6.89,"currency_code":"GBP","in_stock":true},{"title":"7.66 Deep Red Blonde","offer_id":54835319374202,"sku":"ESN-003941","price":6.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourRedSeries100ml01_f57f23af-f1f2-4ff4-a4d1-28cd91dd9662.jpg?v=1732891736"},{"product_id":"selective-professional-reverso-hair-cream-colour-mahogany-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Mahogany Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Mahogany Series is an ammonia-free permanent hair dye that offers deep, rich mahogany tones with long-lasting results. Formulated with an exclusive blend of Superfoods extracts such as avocado, ginger, and red fruits, it nourishes and protects the hair throughout the colouring process. Free from both ammonia and PPD, this professional-grade product ensures a gentler application, respecting the hair’s natural fibres while delivering vibrant, radiant colour. Perfect for professional use, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e guarantees 100% grey coverage, leaving hair soft, silky, and visibly healthier after just one application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 stunning shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e Mahogany Series provides rich and balanced tones that are ideal for those seeking a bold, luxurious look. The Superfood-infused formula, featuring key ingredients such as banana, carrot, and turmeric, strengthens and revitalises the hair, promoting elasticity and shine. Easily mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent colour or 5 Vol. for semi-permanent results, this versatile dye is designed to suit various hair types and styles. Whether you’re covering grey or enhancing your natural colour with a deep mahogany hue, this ammonia-free formula ensures long-lasting vibrancy and nourishment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, rich mahogany tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers looking for ammonia-free, long-lasting mahogany-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for optimal results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"5.5 Mahogany Light Brown","offer_id":54835371245946,"sku":"ESN-003942","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourMahoganySeries100ml01.jpg?v=1732891749"},{"product_id":"selective-professional-reverso-hair-cream-colour-violet-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Violet Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Violet Series is a premium, ammonia-free permanent hair dye designed to deliver rich, vibrant violet tones. Enriched with a blend of fresh Superfoods extracts, including avocado, ginger, and red fruits, it nourishes and protects hair throughout the colouring process while ensuring long-lasting results. Free from ammonia and PPD, this professional product offers a gentler application, respecting the natural fibres of the hair and providing a sensory colouring experience. The \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e guarantees 100% grey coverage while delivering radiant, bold colour that leaves hair soft, shiny, and visibly healthier.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith 48 stunning shades available, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e in the Violet Series is perfect for those seeking deep, luxurious violet hues. It’s formulated with Superfoods such as banana, turmeric, and carrot, which strengthen and revitalise the hair, improving elasticity and shine. The colour can be mixed with oxidising emulsions (10-20-30-40 Vol.) for permanent results or 5 Vol. for semi-permanent colouring, making it adaptable to all hair types and styles. Whether you're covering grey or seeking a bold new look, this ammonia-free formula ensures long-lasting vibrancy while keeping your hair nourished and healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with long-lasting, vibrant violet tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 rich and balanced shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers seeking ammonia-free, long-lasting violet-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"6.7 Violet Dark Blonde","offer_id":54835405619578,"sku":"ESN-003943","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourMahoganySeries100ml01_069795fb-b5c7-4b17-ad2c-2836d9032a61.jpg?v=1732891771"},{"product_id":"selective-professional-reverso-hair-cream-colour-fantasia-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Fantasia Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Fantasia Series is a high-performance, ammonia-free permanent hair dye designed to deliver vibrant, long-lasting colour. Enriched with a unique blend of Superfoods extracts, including avocado, ginger, and red fruits, this formula nourishes and revitalises hair while providing full, radiant coverage. Free from both ammonia and PPD, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e offers a gentle yet effective application that respects the hair’s natural structure, leaving it soft, silky, and healthier from the very first use. It guarantees 100% grey coverage and provides a bold, rich colour that is ideal for professional results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 striking shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e from the Fantasia Series offers vibrant, expressive tones that are perfect for those seeking a dynamic, eye-catching look. The Superfood-rich formula, featuring ingredients such as banana, turmeric, and carrot, not only strengthens the hair but also improves elasticity and shine. Suitable for mixing with oxidising emulsions (10-20-30-40 Vol.) for permanent colouring or 5 Vol. for semi-permanent results, this versatile dye adapts to a range of hair types and styles. Whether you are covering grey or creating a bold new style, this ammonia-free formula delivers lasting vibrancy and superior hair care.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eInfused with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with vibrant, long-lasting Fantasia tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 striking, expressive shades.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers or individuals seeking ammonia-free, long-lasting Fantasia-toned colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolyzed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"3.71 Acai Dark Brown","offer_id":54835437437306,"sku":"ESN-003944","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"5.71 Fig Light Brown","offer_id":54835437470074,"sku":"ESN-003945","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"5.06 Chia Seed Light Brown","offer_id":54835437502842,"sku":"ESN-003946","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"5.05 Chestnut Light Brown","offer_id":54835437535610,"sku":"ESN-003947","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"6.05 Possion Fruit Dark Blonde","offer_id":54835437568378,"sku":"ESN-003948","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.05 Halzenut Blonde","offer_id":54835437601146,"sku":"ESN-003949","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"4.51 Dark Chocolate Brown","offer_id":54835437633914,"sku":"ESN-003950","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"5.51 Quinoa Light Brown","offer_id":54835437666682,"sku":"ESN-003951","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.51 Salak Blonde","offer_id":54835437699450,"sku":"ESN-003952","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"6.35 Cocoa Dark Blonde","offer_id":54835437732218,"sku":"ESN-003953","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.13 Tamarind Blonde","offer_id":54835437764986,"sku":"ESN-003954","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"8.13 Durian Light Blonde","offer_id":54835437797754,"sku":"ESN-003955","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"9.13 Manilkara Very Light Blonde","offer_id":54835437830522,"sku":"ESN-003956","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"7.31 Brasil Nut Blonde","offer_id":54835437863290,"sku":"ESN-003957","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"8.31 Ginger Light Blonde","offer_id":54835437896058,"sku":"ESN-003958","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"9.17 Daikon Very Light Blonde","offer_id":54835437928826,"sku":"ESN-003959","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"8.27 Dragon Fruit Light Blonde","offer_id":54835437961594,"sku":"ESN-003960","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourFantasiaSeries100ml01_594c14d5-206d-4861-a990-a1be183e0741.jpg?v=1732891793"},{"product_id":"selective-professional-reverso-hair-cream-colour-hi-lift-blonde-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Hi Lift Blonde Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Hi Lift Blonde Series is a high-quality, ammonia-free permanent hair colour, specially formulated to deliver striking blonde shades while ensuring 100% grey coverage. Enriched with a unique blend of Superfoods extracts, including avocado, ginger, and red fruits, this hair dye nourishes and revitalises hair throughout the colouring process. Free from ammonia and PPD, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e offers a gentler colouring experience that respects the natural fibre of the hair, leaving it soft, silky, and healthier. This professional-grade product is ideal for those seeking long-lasting, vibrant blonde shades with superb coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith 48 shades available, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e Hi Lift Blonde Series delivers radiant, ultra-blonde tones that are perfect for creating bright, bold looks. The Superfood-rich formula, featuring banana, turmeric, and carrot, works to strengthen and protect the hair, improving elasticity and shine. Mix with oxidising emulsions (10-20-30-40 Vol.) for permanent results, or opt for 5 Vol. for a semi-permanent finish. Whether you're covering grey or achieving a fresh, blonde style, this ammonia-free formula ensures long-lasting colour while nourishing the hair for optimal health and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with radiant, long-lasting Hi Lift Blonde tones.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 shades, including ultra-blonde tones.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers or individuals seeking ammonia-free, ultra-blonde tones with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolysed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"1000 Natural Ultra Blonde","offer_id":54835452674426,"sku":"ESN-003961","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"1001 Ash Ultra Blonde","offer_id":54835452707194,"sku":"ESN-003962","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"1011 Deep Ash Ultra Blonde","offer_id":54835452739962,"sku":"ESN-003963","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-ReversoHairCreamColourHiLiftBlondeSeries100ml01_fae7e8f1-0c31-4561-8ed3-530172d4d8a7.jpg?v=1732891821"},{"product_id":"selective-professional-reverso-hair-cream-colour-mix-series-100ml","title":"Selective Professional - Reverso Hair Cream Colour Mix Series 100ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional Reverso Hair Cream Colour 100ml\u003c\/strong\u003e from the Mix Series is a premium permanent hair dye, offering vibrant and long-lasting colours with 100% grey coverage. Enriched with a unique blend of Superfoods extracts such as avocado, ginger, and red fruits, this product not only colours but also nourishes and revitalises the hair. Free from ammonia and PPD, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e ensures a gentle yet effective colouring experience, respecting the natural fibre of the hair. This professional-grade formula delivers intense, radiant colours while providing deep hydration and a visibly healthier appearance after each application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAvailable in 48 expressive shades, the \u003cstrong\u003eReverso Hair Cream Colour\u003c\/strong\u003e Mix Series is perfect for those looking to achieve bold, dynamic hair colours. With ingredients like banana, turmeric, and carrot, this Superfood-infused formula protects the hair, strengthens its structure, and enhances shine. Designed for use with oxidising emulsions (10-20-30-40 Vol.) for permanent results or 5 Vol. for semi-permanent finishes, this versatile hair dye is suitable for a wide range of hair types. Whether you're covering grey or seeking a fresh new look, this ammonia-free formula provides long-lasting, vibrant colour while keeping your hair nourished and healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free and PPD-free for a gentler colouring experience.\u003c\/li\u003e\n\u003cli\u003eEnriched with Superfoods extracts for deep nourishment and hydration.\u003c\/li\u003e\n\u003cli\u003eProvides 100% grey coverage with vibrant, long-lasting Mix Series shades.\u003c\/li\u003e\n\u003cli\u003eAvailable in 48 expressive shades for bold, dynamic colour results.\u003c\/li\u003e\n\u003cli\u003eMix with oxidising emulsions for permanent or semi-permanent colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and visibly healthier after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for professional hairdressers or individuals seeking ammonia-free, long-lasting colour with 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix 1:1 with oxidising emulsions for standard shades or 1:2 for ultra-blonde shades. Apply to dry, unwashed hair for optimal results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado, Banana, Ginger, Orange, Turmeric, Carrot, Red Fruits, Apple, Chilli Pepper\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Cocamide MEA, PEG-40 Castor Oil, Oleth-30, Toluene-2,5-Diamine Sulfate, Sodium Cetearyl Sulfate, Capsicum Annuum (Pepper) Fruit Juice, Citrus Aurantium Dulcis (Orange) Juice, Daucus Carota Sativa (Carrot) Root Juice, Persea Gratissima (Avocado) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Perfume (Fragrance), Curcuma Longa (Turmeric) Root Extract, Musa Paradisiaca (Banana) Fruit Juice, Pyrus Malus (Apple) Juice, Resorcinol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Rubus Fruticosus (Blackberry) Juice, Rubus Idaeus (Raspberry) Juice, m-Aminophenol, Zingiber Officinale (Ginger) Root Juice, Hydrolysed Rice Protein, Vaccinium Angustifolium (Blueberry) Fruit Juice, Ethylhexyl Palmitate, 2-Methylresorcinol, Glycol Distearate, Sodium Sulfite, Decyl Glucoside, Sodium Hydrosulfite, Hexyl Cinnamal, Laureth-4, Cocamidopropyl Betaine, Tetrasodium Glutamate Diacetate, Polyquaternium-7, Simethicone, Citronellol, Geraniol, Linalool, Limonene.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"0.00 Neutral","offer_id":54835469517178,"sku":"ESN-003964","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"0.3 Yellow","offer_id":54835469549946,"sku":"ESN-003965","price":6.69,"currency_code":"GBP","in_stock":true},{"title":"0.11 Deep Ash","offer_id":54835469582714,"sku":"ESN-003966","price":6.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-ReversoHairCreamColourMixSeries100ml01_f2be9789-5aa2-4c7f-9950-34edf97f81eb.jpg?v=1732891842"},{"product_id":"selective-professional-531-colour-care-mask-shampoo-275ml","title":"Selective Professional - 531 Colour Care Mask Shampoo 275ml","description":"\u003cp\u003eThe \u003cstrong\u003eSelective Professional 531 Colour Care Mask Shampoo\u003c\/strong\u003e is an innovative, multifunctional treatment designed for those seeking speed and efficiency in their hair care routine. With its unique 5-3-1 formula, this product cleanses, tones, and nourishes the hair all in one application, making it an ideal choice for both salon professionals and private customers. In just five minutes, it delivers deep cleansing, pigment balancing, and intense conditioning, perfect for reviving dull tones and enhancing colour. Enriched with coconut water concentrate, it strengthens, repairs, and protects the hair, leaving it shiny and manageable for up to four washes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis versatile product is available in six progressive shades, catering to a variety of hair colours and tones. Whether you need to enhance brown, blonde, red, or copper hues, or maintain cool ash or vibrant purple shades, the \u003cstrong\u003eSelective Professional 531 Colour Care Mask Shampoo\u003c\/strong\u003e ensures long-lasting, radiant results. Its creamy, mask-like texture provides a luxurious feel, while its gentle surfactants make it suitable even for sensitive scalps. Designed to be quick and effective, it is perfect for both daily use and between technical colour treatments, ensuring your hair stays vibrant, healthy, and full of life.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003e531 Colour Bomb is Available in the Following Colours:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrown:\u003c\/strong\u003e For natural shades, improves colour saturation and provides lightness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAsh:\u003c\/strong\u003e Perfect for lighter hair with cool highlights and shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed:\u003c\/strong\u003e Suitable for intensifying all red reflexes and shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper:\u003c\/strong\u003e Ideal for reviving dull auburn or copper hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGold:\u003c\/strong\u003e Helps maintain blonde colour between technical treatments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurple:\u003c\/strong\u003e Perfect for dark hair, maintaining dynamic colour for longer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides deep cleansing, toning, and conditioning in one product.\u003c\/li\u003e\n\u003cli\u003eRevitalises hair colour and enhances pigment for up to four washes.\u003c\/li\u003e\n\u003cli\u003eEnriched with coconut water for strengthening and repairing hair.\u003c\/li\u003e\n\u003cli\u003eAvailable in six shades to cater to various hair colours and tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny, manageable, and full of life after just five minutes.\u003c\/li\u003e\n\u003cli\u003eCreamy, mask-like texture ensures a luxurious yet quick treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test before use to avoid any allergic reactions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals looking to quickly revitalise and tone their hair while adding nourishment and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eApply to damp hair, massage thoroughly, comb through, and leave on for up to five minutes before rinsing out.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eCoconut Water Concentrate\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cetrimonium Chloride, Glycol Distearate, Decyl Glucoside, Perfume\/Fragrance, Cocamidopropylamine Oxide, C12-14 Sec-Pareth-5, Laureth-4, Basic Orange 31, Basic Yellow 87, Cocamidopropyl Betaine.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Ash","offer_id":54835580830074,"sku":"ESN-003993","price":12.19,"currency_code":"GBP","in_stock":true},{"title":"Brown","offer_id":54835580862842,"sku":"ESN-003994","price":12.19,"currency_code":"GBP","in_stock":true},{"title":"Copper","offer_id":54835580895610,"sku":"ESN-003995","price":12.19,"currency_code":"GBP","in_stock":true},{"title":"Golden","offer_id":54835580928378,"sku":"ESN-003996","price":12.19,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":54835580961146,"sku":"ESN-003997","price":12.19,"currency_code":"GBP","in_stock":true},{"title":"Violet","offer_id":54835580993914,"sku":"ESN-003998","price":12.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-SelectiveProfessional-531ColourCareMaskShampoo275ml01_db6af9ee-d9e9-4de6-9f66-45c8f5e1ca20.jpg?v=1732893396"},{"product_id":"crazy-color-semi-permanent-hair-colour-cream-100ml","title":"Crazy Color - Semi Permanent Hair Colour Cream 100ml","description":"\u003cp\u003eAchieve a unique, vibrant look with the \u003cstrong\u003eCrazy Color Semi Permanent Hair Colour Cream\u003c\/strong\u003e. This hair dye is perfect for those who want to experiment with bold pastel shades without a long-term commitment. The formula is designed to work best on pre-lightened or bleached hair, ensuring the colour absorbs deeply for a stunning, true-to-bottle shade. Whether you're going for soft pink hues or more vivid tones, this semi-permanent dye allows for creative expression while fading naturally over time, making it a great option for those who want low-maintenance colour transitions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBefore application, it's crucial to perform a patch and strand test to ensure the product suits your hair and skin. The \u003cstrong\u003eCrazy Color\u003c\/strong\u003e formula is easy to use, offering you the ability to personalise your look by mixing shades or applying directly. The dye is best applied on clean, towel-dried hair, and results improve with full saturation over each strand. For the longest-lasting results, rinse with cold water and use colour-protecting products such as the Anti-Bleed Spray, which helps seal in the colour and prolong its vibrancy for up to ten extra washes. Enjoy your new look with confidence, knowing that the formula is free from ammonia and sulphates, keeping your hair healthy and shiny.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSemi-permanent hair dye designed for pastel and vivid shades.\u003c\/li\u003e\n\u003cli\u003eBest results achieved on bleached or pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eFades gradually and naturally, offering low-maintenance upkeep.\u003c\/li\u003e\n\u003cli\u003eFree from ammonia and sulphates, ensuring healthier hair.\u003c\/li\u003e\n\u003cli\u003eEasy-to-follow application process for salon-quality results at home.\u003c\/li\u003e\n\u003cli\u003eAvailable in a range of colours, perfect for creative hair styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Patch test recommended 48 hours before use. Always review the instructions before application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those looking to experiment with semi-permanent colours, especially on pre-lightened or bleached hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eApply to shampooed and towel-dried hair, fully saturating each strand with colour. Leave on for 15-30 minutes, then rinse with cold water.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eSoft pink, pastel hues, vivid tones.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (purified water, agua purificada, eau épurée) , Cetearyl Alcohol , Propylene Glycol , Ceteareth-20 , Guar Hydroxypropyltrimonium Chloride , Distearoylethyl Hydroxyethylmonium Methosulfate , Ceteareth-30 , Rubus Idaeus (Raspberry) Seed Oil , Helianthus Annuus (Sunflower) Seed Oil , Persea Gratissima (Avocado) Oil , Formic Acid , Phenoxyethanol , Triethylene Glycol\u003c\/p\u003e","brand":"Crazy Color","offers":[{"title":"No.40 Vermillion Red","offer_id":54846428512634,"sku":"ESN-002686","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.41 Cyclamen","offer_id":54846428545402,"sku":"ESN-002687","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.42 Pinkissimo","offer_id":54846428578170,"sku":"ESN-002688","price":5.39,"currency_code":"GBP","in_stock":false},{"title":"No.43 Violette","offer_id":54846428610938,"sku":"ESN-002689","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.44 Capri Blue","offer_id":54846428643706,"sku":"ESN-002690","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.45 Peacock Blue","offer_id":54846428676474,"sku":"ESN-002691","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.46 Pine Green","offer_id":54846428709242,"sku":"ESN-002692","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.49 Canary Yellow","offer_id":54846428742010,"sku":"ESN-002693","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.50 Aubergine","offer_id":54846428774778,"sku":"ESN-002694","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.51 Bordeaux","offer_id":54846428807546,"sku":"ESN-002695","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.53 Emerald Green","offer_id":54846428840314,"sku":"ESN-002696","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.54 Lavender","offer_id":54846428873082,"sku":"ESN-002697","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.55 Lilac","offer_id":54846428905850,"sku":"ESN-002698","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.56 Fire","offer_id":54846428938618,"sku":"ESN-002699","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.57 Coral Red","offer_id":54846428971386,"sku":"ESN-002700","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.59 Sky Blue","offer_id":54846429004154,"sku":"ESN-002701","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.60 Orange","offer_id":54846429036922,"sku":"ESN-002702","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.61 Burgundy","offer_id":54846429069690,"sku":"ESN-002703","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.62 Hot Purple","offer_id":54846429102458,"sku":"ESN-002704","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.63 Bubblegum Blue","offer_id":54846429135226,"sku":"ESN-002705","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.64 Marshmallow","offer_id":54846429167994,"sku":"ESN-002706","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.65 Candy Floss","offer_id":54846429200762,"sku":"ESN-002707","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.66 Ruby Rouge","offer_id":54846429233530,"sku":"ESN-002708","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.67 Blue Jade","offer_id":54846429266298,"sku":"ESN-002709","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.68 Lime Twist","offer_id":54846429299066,"sku":"ESN-002710","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.69 Graphite","offer_id":54846429331834,"sku":"ESN-002711","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.70 Peachy Coral","offer_id":54846429364602,"sku":"ESN-002712","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.71 Peppermint","offer_id":54846429397370,"sku":"ESN-002713","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.72 Sapphire","offer_id":54846429430138,"sku":"ESN-002714","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.73 Rose Gold","offer_id":54846429462906,"sku":"ESN-002715","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.74 Slate","offer_id":54846429495674,"sku":"ESN-002716","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.75 Ice Mauve","offer_id":54846429528442,"sku":"ESN-002717","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.76 Anarchy UV (Neon Orange)","offer_id":54846429561210,"sku":"ESN-002718","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.77 Caution UV (Neon Yellow)","offer_id":54846429593978,"sku":"ESN-002719","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.78 Rebel UV (Neon Pink)","offer_id":54846429626746,"sku":"ESN-002720","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.79 Toxic UV (Neon Green)","offer_id":54846429659514,"sku":"ESN-002721","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.027 Silver","offer_id":54846429692282,"sku":"ESN-002722","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.028 Platinum","offer_id":54846429725050,"sku":"ESN-002723","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.030 Black","offer_id":54846429757818,"sku":"ESN-002724","price":5.39,"currency_code":"GBP","in_stock":true},{"title":"No.032 Natural Black","offer_id":54846429790586,"sku":"ESN-002725","price":5.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/00-CrazyColor-SemiPermanentHairColourCream100ml-01.jpg?v=1732879077"},{"product_id":"osmo-colour-revive-225ml","title":"Osmo - Colour Revive 225ml","description":"\u003cp\u003e\u003cstrong\u003eOsmo Colour Revive 225ml\u003c\/strong\u003e is the perfect solution for those looking to maintain vibrant, salon-fresh colour between appointments. This intense colour conditioning treatment is expertly formulated to re-energise platinum blonde tones, fighting the natural fade that occurs over time. Infused with nourishing Avocado and Linseed Oils, it helps to restore lost moisture while boosting shine and vibrancy, ensuring your colour stays stronger for longer. With a speedy 3-minute processing time, this treatment delivers professional-level results with minimal effort, making it ideal for busy lifestyles. Completely cruelty-free, \u003cstrong\u003eOsmo Colour Revive\u003c\/strong\u003e provides a guilt-free approach to maintaining beautiful hair, ensuring both quality and ethics are upheld. Whether you're trying to revive dull tones or simply extend the life of your colour, this product provides an easy and effective solution.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDesigned for salon-coloured hair, \u003cstrong\u003eOsmo Colour Revive\u003c\/strong\u003e can be used between appointments to keep hair looking and feeling its best. To use, simply shampoo the hair and towel dry before applying the treatment, focusing on the roots and combing through to the ends. Leave the product on for 3-10 minutes, depending on the desired level of intensity, then rinse thoroughly. This versatile product is ideal for anyone looking to prolong their blonde shade, whilst adding moisture and shine. Whether you're a professional stylist recommending home care or someone looking to maintain their colour independently, this treatment is an essential addition to any haircare routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIntense colour conditioning treatment to fight fade and restore vibrancy.\u003c\/li\u003e\n\u003cli\u003eInfused with nourishing Avocado and Linseed Oils to boost shine and hydration.\u003c\/li\u003e\n\u003cli\u003eQuick 3-10 minute processing time for convenience and ease of use.\u003c\/li\u003e\n\u003cli\u003ePerfect for use between salon appointments to maintain colour.\u003c\/li\u003e\n\u003cli\u003eCompletely cruelty-free, aligned with ethical beauty standards.\u003c\/li\u003e\n\u003cli\u003eDesigned for use on salon-coloured hair, especially platinum blonde shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Always perform a patch test before full application. Review all instructions before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals with salon-coloured hair looking to refresh and maintain vibrant platinum blonde tones between appointments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eShampoo hair and towel dry. Apply the treatment to roots, comb through, and leave for 3-10 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eAvocado Oil, Linseed Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Propylene Glycol, Cocoglycerides, CetearylAlcohol, Cetyl Alcohol, Distearoylethyl Dimonium Chloride, StearamidopropylDimethylamine, Aminopropyl Phenyl Trimethicone, Quaternium-91, HydrolyzedKeratin, Amodimethicone, Hydroxyethylcellulose, Persea Gratissima (Avocado)Oil, Bertholletia Excelsa Seed Oil, Linum Usitatissimum (Linseed) Oil,Cetrimonium Methosulfate, Oleth-5 Phosphate, Dioleyl Phosphate, Parfum(Fragrance), Benzyl Alcohol, Phenyl Trimethicone, Citric Acid, Trideceth-12,Cetrimonium Chloride, Phenoxyethanol, Triethylene Glycol, Sodium Benzoate,Potassium Sorbate.\u003c\/p\u003e","brand":"Osmo","offers":[{"title":"Platinum Blonde","offer_id":54847191974266,"sku":"ESN-002843","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Violet","offer_id":54847192007034,"sku":"ESN-002844","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Cool Brown","offer_id":54847192039802,"sku":"ESN-002845","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Purple Rouge","offer_id":54847192072570,"sku":"ESN-002846","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Warm Chestnut","offer_id":54847192105338,"sku":"ESN-002847","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Radiant Red","offer_id":54847192138106,"sku":"ESN-002848","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Intense Copper","offer_id":54847192170874,"sku":"ESN-002849","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Hot Pink","offer_id":54847192203642,"sku":"ESN-002850","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"Steel Grey","offer_id":54847192236410,"sku":"ESN-002851","price":11.99,"currency_code":"GBP","in_stock":false},{"title":"Vanilla Latte","offer_id":54847192269178,"sku":"ESN-002852","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"Cafe Latte","offer_id":54847192301946,"sku":"ESN-002853","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-Osmo-ColourRevivePlatinumBlonde225ml-01_ae01fd48-478b-4f11-9e6d-b7f44d2dee6f.jpg?v=1732883835"},{"product_id":"osmo-color-psycho-150ml","title":"Osmo - Color Psycho 150ml","description":"\u003cp\u003e\u003cstrong\u003eOsmo Color Psycho 150ml\u003c\/strong\u003e is the ultimate semi-permanent hair colour for those who dare to be bold. With 15 outrageously vibrant shades, this colour cream allows you to express yourself with no boundaries. Whether you want to go wild with bright, intense hues or create unique pastel effects, this product has you covered. For pastel tones, simply blend with \u003cstrong\u003eOsmo Color Tamer\u003c\/strong\u003e to soften the shade and create a more subtle look. Completely cruelty-free, \u003cstrong\u003eOsmo Color Psycho\u003c\/strong\u003e delivers professional-level results without compromising your ethics. This versatile hair dye is designed to work best on pre-lightened or bleached hair, ensuring that the colours are vivid and long-lasting. Whether you're looking to make a bold statement or create a delicate pastel effect, this product guarantees dazzling results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eApplication is simple and effective, ensuring that you achieve the best results with minimal effort. After shampooing, towel dry your hair and apply the colour evenly, using gloves to protect your hands. Leave the colour to develop for 15-30 minutes, depending on the intensity you desire, and then rinse thoroughly. For the most accurate results, always test on a small swatch of hair before applying to your entire head. \u003cstrong\u003eOsmo Color Psycho\u003c\/strong\u003e is perfect for anyone with pre-lightened hair who wants to experiment with fun, bold colours or create pastel effects by adjusting the mixing ratios. Whatever your style, this semi-permanent hair colour will help you achieve a truly unique look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e15 vibrant shades to choose from, offering endless creative possibilities.\u003c\/li\u003e\n\u003cli\u003eCan be blended with \u003cstrong\u003eOsmo Color Tamer\u003c\/strong\u003e for stunning pastel effects.\u003c\/li\u003e\n\u003cli\u003eCompletely cruelty-free, ensuring ethical beauty choices.\u003c\/li\u003e\n\u003cli\u003eDesigned for use on pre-lightened or bleached hair for best results.\u003c\/li\u003e\n\u003cli\u003eEasy application with a 15-30 minute processing time.\u003c\/li\u003e\n\u003cli\u003ePerfect for those looking to make a bold statement or experiment with pastel shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Always perform a patch test and swatch test before full application. Review all safety instructions before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals with pre-lightened or bleached hair who want to experiment with bold, semi-permanent colours or create pastel effects.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eApply evenly to towel-dried hair after shampooing, leave for 15-30 minutes, and then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eHelianthus Annuus Seed Oil, Tocopheryl Acetate, Panthenol.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua, Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate, Helianthus Annuus Seed Oil, Ceteareth-20, Tocopheryl Acetate, Panthenol, Ceteareth-30, Butylene Glycol, Propylene Glycol, Formic Acid, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Basic Yellow 87, Basic Red 51, Basic Orange 31.\u003c\/p\u003e","brand":"Osmo","offers":[{"title":"Wild Rouge","offer_id":54847273468282,"sku":"ESN-002855","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Fuchsia","offer_id":54847273501050,"sku":"ESN-002856","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Purple","offer_id":54847273533818,"sku":"ESN-002857","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Cerise","offer_id":54847273566586,"sku":"ESN-002858","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Cobalt","offer_id":54847273599354,"sku":"ESN-002859","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Violet","offer_id":54847273632122,"sku":"ESN-002860","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Blue","offer_id":54847273664890,"sku":"ESN-002861","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Green","offer_id":54847273697658,"sku":"ESN-002862","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Orange","offer_id":54847273730426,"sku":"ESN-002863","price":7.39,"currency_code":"GBP","in_stock":true},{"title":"Wild Teal","offer_id":54847273763194,"sku":"ESN-002864","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Pink","offer_id":54847273795962,"sku":"ESN-002865","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Claret","offer_id":54847273828730,"sku":"ESN-002866","price":7.39,"currency_code":"GBP","in_stock":false},{"title":"Wild Yellow","offer_id":54847273861498,"sku":"ESN-002867","price":7.39,"currency_code":"GBP","in_stock":true},{"title":"Wild Silver","offer_id":54847273894266,"sku":"ESN-002868","price":7.39,"currency_code":"GBP","in_stock":true},{"title":"Wild Black","offer_id":54847273927034,"sku":"ESN-002869","price":7.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-Osmo-ColorPsychoWildRouge150ml-01_296f4541-9a80-43fd-b641-8c589bf14fe6.jpg?v=1732883899"},{"product_id":"wella-professionals-color-touch-pure-naturals-series-60ml","title":"Wella Professionals - Color Touch Pure Naturals Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Color Touch Pure Naturals Series 60ml\u003c\/strong\u003e is a premium demi-permanent hair colour offering vibrant, multi-dimensional results without the commitment of permanent dye. This ammonia-free formula is infused with Light2Color Complex, which enhances hair pigments by up to 57%, leaving hair with a radiant shine that lasts. Offering up to 50% grey coverage, it’s ideal for those looking to refresh their natural colour or correct any imperfections while maintaining a healthy, natural look. With its gentle cream formula, \u003cstrong\u003eColor Touch\u003c\/strong\u003e ensures your hair remains soft, shiny, and full of vitality, making it a top choice for salon professionals and clients alike.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis versatile demi-permanent colour lasts up to 24 shampoos, making it perfect for those who enjoy experimenting with their hair colour but want to avoid permanent commitment. The formula is enriched with keratin, ensuring that the hair stays in excellent condition, while the absence of ammonia makes the colouring process much gentler on the scalp. In just 20 minutes, you can achieve long-lasting vibrancy with virtually invisible root regrowth, making it an efficient option for both stylists and clients. Perfect for fashion-forward looks, \u003cstrong\u003eColor Touch\u003c\/strong\u003e delivers high-shine, natural-looking results that combine the vibrancy of permanent colour with the flexibility of a demi-permanent solution.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and vibrant results.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage for natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eLasts up to 24 shampoos for long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eLow maintenance with virtually invisible root regrowth.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for stunning, fashion-forward looks.\u003c\/li\u003e\n\u003cli\u003eFast application time of just 20 minutes for efficient salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking a low-commitment, vibrant hair colour with up to 50% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. Apply to dry or towel-dried hair and process for 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Glycol Distearate, Laureth-4, Toluene-2,5-Diamine Sulfate, Sodium Sulphite, Sodium Sulphate, Wheat Amino Acids, Fragrance, Ascorbic Acid, Ethanolamine, Sodium Chloride, Tetrasodium EDTA, 2-Methylresorcinol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"10\/0 Lightest Blonde","offer_id":54858538779002,"sku":"ESN-002190","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"10\/05 Lightest Blonde Natural Mahogany","offer_id":55269492556154,"sku":"ESN-005036","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/0 Very Light Blonde","offer_id":54858538811770,"sku":"ESN-002187","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/01 Very Light Natural Ash Blonde","offer_id":54858538844538,"sku":"ESN-002188","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/03 Very Light Natural Gold Blonde","offer_id":54858538877306,"sku":"ESN-002189","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/0 Light Blonde","offer_id":54858538910074,"sku":"ESN-002186","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/05 Light Blonde Natural Mahogany","offer_id":55664114270586,"sku":"ESN-006320","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/0 Medium Blonde","offer_id":54858538942842,"sku":"ESN-002184","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/03 Medium Natural Gold Blonde","offer_id":54858538975610,"sku":"ESN-002185","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/0 Dark Blonde","offer_id":54858539008378,"sku":"ESN-002183","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/0 Light Brown","offer_id":54858539041146,"sku":"ESN-002182","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"4\/0 Medium Brown","offer_id":54858539073914,"sku":"ESN-002181","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"3\/0 Dark Brown","offer_id":54858539106682,"sku":"ESN-002180","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"2\/0 Black","offer_id":54858539139450,"sku":"ESN-002179","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-WellaProfessionals-ColorTouchPureNaturalsSeries60ml-01_377f8da8-e8a2-430d-ae3c-2edd0abfc9c3.jpg?v=1753103985"},{"product_id":"wella-professionals-color-touch-rich-naturals-series-60ml","title":"Wella Professionals - Color Touch Rich Naturals Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Color Touch Rich Naturals Series 60ml\u003c\/strong\u003e is a premium demi-permanent hair colour that offers vibrant, natural results with a high-shine finish. The ammonia-free formula is designed to enhance your hair's natural pigments while providing up to 50% grey coverage, making it ideal for those seeking a subtle, low-commitment colour change. Formulated with Wella's innovative Light2Color Complex, it boosts colour vibrancy by up to 57% and delivers 63% more shine, leaving your hair looking radiant and healthy. The creamy consistency ensures smooth, even application, making it perfect for professional salon use or at-home colouring sessions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis gentle yet effective formula is enriched with keratin and natural lipids, ensuring that your hair remains in great condition throughout the colouring process. \u003cstrong\u003eColor Touch Rich Naturals Series\u003c\/strong\u003e lasts up to 24 shampoos, offering long-lasting vibrancy without the commitment of permanent hair dye. It’s the perfect solution for clients who love to experiment with their look without worrying about noticeable root regrowth. With a quick processing time of just 20 minutes, this versatile colour option is ideal for busy salons and clients who seek fast, flawless results. Whether you're looking to enhance your natural shade or correct existing colour, this product delivers professional-quality results with minimal effort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and vibrant results.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage for natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eLasts up to 24 shampoos for long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eLow maintenance with virtually invisible root regrowth.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for stunning, fashion-forward looks.\u003c\/li\u003e\n\u003cli\u003eFast application time of just 20 minutes for efficient salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking vibrant, natural-looking colour with up to 50% grey coverage and minimal root regrowth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. Apply to dry or towel-dried hair and process for 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Glycol Distearate, Laureth-4, Toluene-2,5-Diamine Sulfate, Sodium Sulphite, Sodium Sulphate, Wheat Amino Acids, Fragrance, Ascorbic Acid, Ethanolamine, Sodium Chloride, Tetrasodium EDTA, 2-Methylresorcinol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"10\/81 Lightest Pearl Ash Blonde","offer_id":54858584686970,"sku":"ESN-002213","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/16 Very Light Ash Violet Blonde","offer_id":54858584719738,"sku":"ESN-002208","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/36 Very Light Gold Violet Blonde","offer_id":54858584752506,"sku":"ESN-002209","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/86 Very Light Blonde Pearl Violet","offer_id":54858584785274,"sku":"ESN-002210","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/96 Very Light Blonde Cendre Violet","offer_id":54858584818042,"sku":"ESN-002211","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/97 Very Light Cendre Brunette Blonde","offer_id":54858584850810,"sku":"ESN-002212","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/3 Light Gold Blonde","offer_id":54858584883578,"sku":"ESN-002204","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/35 Light Blonde Gold Mahogany","offer_id":54858584916346,"sku":"ESN-002205","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/38 Light Gold Pearl Blonde","offer_id":54858584949114,"sku":"ESN-002206","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/81 Light Pearl Ash Blonde","offer_id":54858584981882,"sku":"ESN-002207","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/1 Medium Ash Blonde","offer_id":54858585014650,"sku":"ESN-002199","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/3 Medium Gold Blonde","offer_id":54858585047418,"sku":"ESN-002200","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/86 Medium Blonde Pearl Violet","offer_id":54858585080186,"sku":"ESN-002201","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/89 Medium Pearl Cendre Blonde","offer_id":54858585112954,"sku":"ESN-002202","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/97 Medium Cendre Brunette Blonde","offer_id":54858585145722,"sku":"ESN-002203","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/3 Dark Gold Blonde","offer_id":54858585178490,"sku":"ESN-002196","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/35 Dark Gold Mahogany Blonde","offer_id":54858585211258,"sku":"ESN-002197","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/37 Dark Gold Brunette Blonde","offer_id":54858585244026,"sku":"ESN-002198","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/1 Light Ash Brown","offer_id":54858585276794,"sku":"ESN-002192","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/3 Light Gold Brown","offer_id":54858585309562,"sku":"ESN-002193","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/37 Light Gold Brunette Brown","offer_id":54858585342330,"sku":"ESN-002194","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/97 Light Cendre Brunette Brown","offer_id":54858585375098,"sku":"ESN-002195","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"2\/8 Black Pearl","offer_id":54858585407866,"sku":"ESN-002191","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-WellaProfessionals-ColorTouchRichNaturalsSeries60ml-01.jpg?v=1733157750"},{"product_id":"wella-professionals-color-touch-vibrant-reds-series-60ml","title":"Wella Professionals - Color Touch Vibrant Reds Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Color Touch Vibrant Reds Series 60ml\u003c\/strong\u003e is a premium demi-permanent hair colour designed to deliver striking, multi-dimensional red shades without the need for permanent commitment. The ammonia-free formula enhances hair pigment by up to 57%, thanks to the innovative Light2Color Complex, ensuring your red tones are rich, vibrant, and full of shine. With up to 50% grey coverage, this gentle cream formula offers a natural-looking colour that also maintains the softness and health of your hair. Enriched with natural lipids and keratin, \u003cstrong\u003eColor Touch Vibrant Reds\u003c\/strong\u003e leaves hair in excellent condition while providing a high-gloss finish that lasts up to 24 shampoos.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis versatile demi-permanent formula is ideal for clients seeking bold, fashion-forward red shades that can be easily refreshed or changed. The absence of ammonia ensures a gentler colouring experience, while the fast 20-minute processing time makes it perfect for efficient salon services or at-home use. Whether you're looking to correct existing colour or try out a new, daring shade, \u003cstrong\u003eColor Touch Vibrant Reds\u003c\/strong\u003e provides excellent coverage with virtually invisible root regrowth. Offering the vibrancy and shine of permanent colour but with the flexibility of a demi-permanent option, this product is ideal for those who enjoy frequent colour changes without long-term commitment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and vibrant results.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage for natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eLasts up to 24 shampoos for long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eLow maintenance with virtually invisible root regrowth.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for stunning, fashion-forward looks.\u003c\/li\u003e\n\u003cli\u003eFast application time of just 20 minutes for efficient salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking bold, vibrant red shades with up to 50% grey coverage and minimal root regrowth.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. Apply to dry or towel-dried hair and process for 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Glycol Distearate, Laureth-4, Toluene-2,5-Diamine Sulfate, Sodium Sulphite, Sodium Sulphate, Wheat Amino Acids, Fragrance, Ascorbic Acid, Ethanolamine, Sodium Chloride, Tetrasodium EDTA, 2-Methylresorcinol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"10\/6 Lightest Violet Blonde","offer_id":54860090147194,"sku":"ESN-002231","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"10\/34 Lightest Blonde Golden Red","offer_id":54860090179962,"sku":"ESN-003775","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/41 Light Blonde Red Ash","offer_id":54860090212730,"sku":"ESN-002229","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/43 Light Red Gold Blonde","offer_id":54860090245498,"sku":"ESN-002230","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/4 Medium Red Blonde","offer_id":54860090278266,"sku":"ESN-002225","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/43 Medium Red Gold Blonde","offer_id":54860090311034,"sku":"ESN-002226","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"77\/45 Medium Intensive Red Mahogany Blonde","offer_id":54860090343802,"sku":"ESN-002228","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/47 Medium Red Brunette Blonde","offer_id":54860090376570,"sku":"ESN-002227","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/4 Dark Red Blonde","offer_id":54860090409338,"sku":"ESN-002221","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"66\/44 Dark Intensive Red Blonde","offer_id":54860090442106,"sku":"ESN-002223","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"66\/45 Dark Intensive Red Mahogany Blonde","offer_id":54860090474874,"sku":"ESN-002224","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/47 Dark Red Brunette Blonde","offer_id":54860090507642,"sku":"ESN-002222","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/4 Light Red Brown","offer_id":54860090540410,"sku":"ESN-002217","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/5 Light Mahogany Brown","offer_id":54860090573178,"sku":"ESN-002218","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"55\/54 Light Intense Mahogany Red Brown","offer_id":54860090605946,"sku":"ESN-002233","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"55\/65 Light Intensive Violet Mahogany Brown","offer_id":54860090638714,"sku":"ESN-002220","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/66 Light Intensive Violet Brown","offer_id":54860090671482,"sku":"ESN-002219","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"4\/57 Medium Mahogany Brunette Brown","offer_id":54860090704250,"sku":"ESN-002214","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"4\/6 Medium Violet Brown","offer_id":54860090737018,"sku":"ESN-002215","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"44\/65 Medium Intensive Violet Mahogany Brown","offer_id":54860090769786,"sku":"ESN-002216","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"3\/66 Dark Intensive Violet Prown","offer_id":54860090802554,"sku":"ESN-002232","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-WellaProfessionals-ColorTouchVibrantRedsSeries60ml-01.jpg?v=1733217462"},{"product_id":"wella-professionals-color-touch-deep-browns-series-60ml","title":"Wella Professionals - Color Touch Deep Browns Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Color Touch Deep Browns Series 60ml\u003c\/strong\u003e is an advanced demi-permanent hair colour, offering rich, multi-dimensional brown shades with exceptional shine. Formulated with Wella's Light2Color Complex, it enhances hair pigments by up to 57%, while increasing shine by 63%, resulting in vibrant, glossy colour that looks natural and healthy. Perfect for achieving up to 50% grey coverage, the ammonia-free formula is gentle on the scalp and hair, making it ideal for those seeking a low-commitment colour option. Infused with keratin and natural lipids, \u003cstrong\u003eColor Touch Deep Browns\u003c\/strong\u003e not only delivers stunning results but also ensures your hair is left looking and feeling nourished.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis versatile demi-permanent colour lasts up to 24 shampoos, giving you long-lasting vibrancy without the hassle of permanent colour, and minimal root regrowth. With a quick processing time of just 20 minutes, it's an efficient choice for both professional salons and clients looking for a fast, at-home solution. Whether you're looking to refresh your natural shade or experiment with deeper, richer browns, \u003cstrong\u003eColor Touch Deep Browns\u003c\/strong\u003e offers a salon-quality finish with the flexibility to change your look as often as you like. Its ammonia-free formula also ensures a gentler colouring experience, making it a popular choice for fashion-conscious clients who prioritise hair health and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and vibrant results.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage for natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eLasts up to 24 shampoos for long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eLow maintenance with virtually invisible root regrowth.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for stunning, fashion-forward looks.\u003c\/li\u003e\n\u003cli\u003eFast application time of just 20 minutes for efficient salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking rich, deep brown shades with up to 50% grey coverage and a high-shine finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. Apply to dry or towel-dried hair and process for 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Glycol Distearate, Laureth-4, Toluene-2,5-Diamine Sulfate, Sodium Sulphite, Sodium Sulphate, Wheat Amino Acids, Fragrance, Ascorbic Acid, Ethanolamine, Sodium Chloride, Tetrasodium EDTA, 2-Methylresorcinol, m-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"10\/73 Lightest Brunette Gold Blonde","offer_id":54860124324218,"sku":"ESN-002251","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/73 Very Light Brunette Gold Blonde","offer_id":54860124356986,"sku":"ESN-002249","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"9\/75 Very Light Blonde Brown Mahogany","offer_id":54860124389754,"sku":"ESN-002250","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/71 Light Brunette Ash Blonde","offer_id":54860124422522,"sku":"ESN-002247","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"8\/73 Light Brunette Gold Blonde","offer_id":54860124455290,"sku":"ESN-002248","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/7 Medium Brunette Blonde","offer_id":54860124488058,"sku":"ESN-002243","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/71 Medium Brown Ash Blonde","offer_id":54860124520826,"sku":"ESN-002244","price":11.39,"currency_code":"GBP","in_stock":false},{"title":"7\/73 Medium Brunette Gold Blonde","offer_id":54860124553594,"sku":"ESN-002245","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"7\/75 Medium Brunette Mahogany Blonde","offer_id":54860124586362,"sku":"ESN-002246","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/7 Dark Brunette Blonde","offer_id":54860124619130,"sku":"ESN-002252","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/71 Dark Brunette Ash Blonde","offer_id":54860124651898,"sku":"ESN-002239","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/73 Dark Brunette Gold Blonde","offer_id":54860124684666,"sku":"ESN-002240","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/75 Dark Brunette Mahogany Blonde","offer_id":54860124717434,"sku":"ESN-002241","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"6\/77 Dark Intense Brunette Blonde","offer_id":54860124750202,"sku":"ESN-002242","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/71 Light Brunette Ash Brown","offer_id":54860124782970,"sku":"ESN-002236","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/73 Light Brunette Gold Brown","offer_id":54860124815738,"sku":"ESN-002237","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"5\/75 Light Brunette Mahogany Brown","offer_id":54860124848506,"sku":"ESN-002238","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"4\/71 Medium Brunette Ash Brown","offer_id":54860124881274,"sku":"ESN-002234","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"4\/77 Medium Intense Brunette Brown","offer_id":54860124914042,"sku":"ESN-002235","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-WellaProfessionals-ColorTouchDeepBrownsSeries60ml-01.jpg?v=1733219341"},{"product_id":"wella-professionals-color-touch-special-mix-series-60ml","title":"Wella Professionals - Color Touch Special Mix Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Color Touch Special Mix Series 60ml\u003c\/strong\u003e is an advanced demi-permanent hair colour range, designed for creating customised, vibrant shades. Formulated with Wella's innovative Light2Color Complex, it enhances hair pigment by up to 57%, delivering brilliant, multi-dimensional results with a high-gloss finish. The ammonia-free formula offers a gentler colouring experience, while still providing up to 50% grey coverage, making it ideal for those looking to blend or enhance their natural shade. Infused with natural lipids and keratin, \u003cstrong\u003eColor Touch Special Mix\u003c\/strong\u003e leaves hair feeling nourished and healthy, all while achieving professional-quality colour.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect for clients who enjoy experimenting with bold, unique tones, the \u003cstrong\u003eColor Touch Special Mix Series\u003c\/strong\u003e allows you to create fully personalised colour results. This versatile, mixable formula lasts up to 24 shampoos, ensuring long-lasting vibrancy without the commitment of permanent colour. With its fast processing time of just 20 minutes, it’s ideal for both salon professionals and at-home users looking for quick, high-impact results. Whether you’re adjusting tones or adding depth and richness to your existing colour, this demi-permanent option provides the flexibility to change your look with ease.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and vibrant results.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage for natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eLasts up to 24 shampoos for long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003eLow maintenance with virtually invisible root regrowth.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for stunning, fashion-forward looks.\u003c\/li\u003e\n\u003cli\u003eFast application time of just 20 minutes for efficient salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking personalised, vibrant colour results with up to 50% grey coverage and a high-shine finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. 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Formulated with Wella’s Light2Color Complex, it enhances hair pigments by up to 57% and boosts shine by 63%, delivering stunning results that look natural and healthy. This ammonia-free formula provides up to 50% grey coverage, making it a gentler yet effective choice for those looking to blend greys or enhance their natural colour. Infused with keratin and natural lipids, \u003cstrong\u003eColor Touch Special Plus\u003c\/strong\u003e nourishes the hair while delivering professional quality results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis demi-permanent colour lasts up to 24 shampoos, making it an ideal option for clients who prefer a low-commitment colour experience with minimal root regrowth. With a quick processing time of just 20 minutes, it’s perfect for busy salons or clients looking to achieve stunning results in less time. Whether you're refreshing your current shade or trying something new, \u003cstrong\u003eColor Touch Special Plus\u003c\/strong\u003e offers the flexibility to experiment with vibrant, fashion-forward colours. 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This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients seeking vibrant, multi-dimensional colour with up to 50% grey coverage and a high-shine finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. 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Its innovative Matte Gloss technology creates a soft, diffused finish that blends seamlessly with the natural hair tone, offering a unique, modern look. With up to 50% grey coverage, this ammonia-free formula is gentle on the hair while providing vibrant, long-lasting colour that lasts up to 24 shampoos. It’s a perfect option for clients who prefer low-maintenance colour with virtually invisible root regrowth, ideal for frequent colour changes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe versatile \u003cstrong\u003eColor Touch Instamatic\u003c\/strong\u003e range is also a powerful tool for colour correction, allowing stylists to neutralise unwanted tones with ease. Whether you need to counteract redness with Jaded Mint, reduce orange tones with Ocean Storm, or neutralise yellow hues with Muted Mauve, this product offers endless creative possibilities. Infused with natural lipids, it leaves your hair feeling nourished and looking glossy, ensuring a healthy, vibrant finish. This makes it an excellent choice for those looking to experiment with fashion-forward shades while maintaining hair health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLow maintenance colour with virtually invisible root regrowth for effortless care.\u003c\/li\u003e\n\u003cli\u003eVibrant demi-permanent formula for stunning, high-fashion results that last up to 24 shampoos.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for gentle application and reduced damage to the cuticula.\u003c\/li\u003e\n\u003cli\u003eUp to 50% grey coverage, ideal for clients seeking natural-looking colour enhancement.\u003c\/li\u003e\n\u003cli\u003eHigh shine finish for a glossy, healthy look that catches the eye.\u003c\/li\u003e\n\u003cli\u003eVersatile colour correction capabilities when used with specific shades in the Instamatic range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFOR PROFESSIONAL USE ONLY. This product has been developed for professionals and must be mixed with oxidant (sold separately.) Please read instructions thoroughly before use. Can cause an allergic reaction, a patch test must be performed 48 hours prior to use. It is advisable to perform a strand test.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients looking for trendy, low-maintenance colour with up to 50% grey coverage and a glossy finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eMix with Color Touch Emulsion in the recommended ratio. Apply to dry or towel-dried hair and process for 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eWater, Cetearyl Alcohol, Glyceryl Stearate SE, Sodium Laureth Sulfate, Lanolin Alcohol, Sodium Lauryl Sulfate, Glycol Distearate, Cocamide MEA, Sodium Sulfite, Sodium Sulfate, Ascorbic Acid, Tetrasodium EDTA, Fragrance.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Muted Mauve","offer_id":54860196512122,"sku":"ESN-002268","price":11.39,"currency_code":"GBP","in_stock":false},{"title":"Pink Dream","offer_id":54860196544890,"sku":"ESN-002269","price":11.39,"currency_code":"GBP","in_stock":false},{"title":"Smokey Amethyst","offer_id":54860196577658,"sku":"ESN-002270","price":11.39,"currency_code":"GBP","in_stock":false},{"title":"Ocean Storm","offer_id":54860196610426,"sku":"ESN-002271","price":11.39,"currency_code":"GBP","in_stock":true},{"title":"Clear Dust","offer_id":54860196643194,"sku":"ESN-002272","price":11.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-WellaProfessionals-ColorTouchInstamaticSeries60ml-01.jpg?v=1733220919"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-cool-naturals-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Cool Naturals Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Cool Naturals Series 60ml\u003c\/strong\u003e offers a revolutionary approach to hair colouring with its arginine-based technology. This patented formula replaces traditional chemical alkalising agents with a 100% natural amino acid, which is already present in the hair's protein structure, delivering a gentler and more natural colouring process. The vegan-friendly formula is free from ammonia, PPD, alcohol, MEA, and silicones, ensuring a safe and gentle application without compromising on performance. Enriched with a blend of semi-fermented oils of natural origin, this dye not only provides vibrant, long-lasting colour but also nourishes and protects the hair. Offering up to 149% more shine and up to 38% more hair integrity, this product strengthens the hair and leaves it visibly healthier after each application. With up to 92% colour retention after 12 washes, the \u003cstrong\u003eAlfaparf Color Wear Cool Naturals Series\u003c\/strong\u003e ensures your hair remains vibrant and glossy for longer. Suitable for those who seek a more natural approach to hair colouring, this product delivers salon-quality results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Cool Naturals Series\u003c\/strong\u003e offers a smooth gel-cream texture for easy application and exceptional colour payoff. Available in 46 ultra-brilliant shades, the formula is designed to enhance your hair’s natural beauty while maintaining its health and manageability. The arginine-based alkalising agent ensures that your hair remains soft, strong, and up to 11 times more manageable after just six applications. This advanced semi-permanent hair colour provides professional-grade results with the added benefits of anti-frizz and antioxidant properties from its unique blend of oils. Ideal for those seeking a high-performance, vegan hair dye free from harsh chemicals, this formula is both eco-conscious and effective. Whether you're looking to refresh your colour or enhance your natural shade, this product ensures lasting vibrancy and shine with a gentle touch.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eArginine-based technology replaces chemical alkalising agents for a gentler colouring process.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, MEA, PPD, alcohol, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains a blend of nourishing oils with anti-frizz and antioxidant properties.\u003c\/li\u003e\n\u003cli\u003eColour retention up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use to avoid any allergic reactions. Please review all instructions before application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a semi-permanent, vegan hair dye free from harsh chemicals and designed to nourish and protect the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended time and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"1 Black","offer_id":54874768867706,"sku":"ESN-003611","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"3 Dark Brown","offer_id":54874768900474,"sku":"ESN-003612","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"4 Medium Brown","offer_id":54874768933242,"sku":"ESN-003613","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"5 Light Brown","offer_id":54874768966010,"sku":"ESN-003614","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"6 Dark Blonde","offer_id":54874768998778,"sku":"ESN-003615","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7 Medium Blonde","offer_id":54874769031546,"sku":"ESN-003616","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"8 Light Blonde","offer_id":54874769064314,"sku":"ESN-003617","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9 Very Light Blonde","offer_id":54874769097082,"sku":"ESN-003618","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-CoolNaturalsSeries01.jpg?v=1733740058"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-ash-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Ash Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Ash Series 60ml\u003c\/strong\u003e offers a professional-grade colouring solution with an innovative arginine-based technology. This 100% natural amino acid replaces traditional chemical alkalising agents, making the formula gentler on hair while still delivering vibrant, long-lasting results. With a vegan composition, the formula avoids any ingredients of animal origin, ensuring it aligns with ethical beauty standards. Free from ammonia, PPD, alcohol, and silicones, this dye provides a more natural and less abrasive colouring experience, making it suitable for sensitive scalps. Enriched with a blend of semi-fermented oils, it nourishes, protects, and smooths the hair, leaving it soft and manageable. The advanced formula offers up to 149% more shine and up to 38% more hair integrity compared to traditional dyes, with colour retention of up to 92% after 12 washes. The \u003cstrong\u003eAlfaparf Color Wear Ash Series\u003c\/strong\u003e ensures a luxurious finish with radiant tones, perfect for achieving a natural ash hue.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Ash Series\u003c\/strong\u003e is ideal for individuals seeking a high-quality, semi-permanent hair dye that enhances natural hair tones with brilliant shine. The arginine-based alkalising agent helps to preserve the hair’s structure, leaving it up to 11 times more manageable after just six applications. The gel-cream texture ensures easy application and even distribution, making it perfect for both at-home use and professional salons. With its vegan formula and absence of harsh chemicals, this dye is designed to revitalise hair without causing damage. The unique combination of nourishing oils also provides anti-frizz and antioxidant protection, ensuring your hair looks smooth, healthy, and full of life. Available in 46 ultra-brilliant shades, the Ash Series is perfect for those who desire cool, natural tones with a sophisticated finish. Whether you’re refreshing your look or trying something new, this dye offers a stunning transformation with lasting results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eArginine-based technology replaces chemical alkalising agents for a more natural process.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains a blend of semi-fermented oils for nourishment, protection, and anti-frizz effects.\u003c\/li\u003e\n\u003cli\u003eColour retention up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours prior to application. Please review all instructions before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a semi-permanent, vegan hair dye that provides professional results with a gentle, nourishing formula.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"5.1 Light Brown Ash","offer_id":54874782466426,"sku":"ESN-003619","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7.1 Medium Blonde Ash","offer_id":54874782499194,"sku":"ESN-003620","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"8.1 Light Blonde Ash","offer_id":54874782531962,"sku":"ESN-003621","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10.1 Lightest Blonde Ash","offer_id":54874782564730,"sku":"ESN-003622","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7.12 Medium Blonde Ash Violet","offer_id":54874782597498,"sku":"ESN-003623","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"8.12 Light Blonde Ash Violet","offer_id":54874782630266,"sku":"ESN-003624","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"1.11 Blue Black","offer_id":54874782663034,"sku":"ESN-003625","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-AshSeries01.jpg?v=1733740415"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-violet-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Violet Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Violet Series 60ml\u003c\/strong\u003e is a cutting-edge hair colour solution that uses patented arginine technology to replace harsh chemical alkalising agents. This vegan formula contains no ammonia, PPD, alcohol, or silicones, making it a gentle yet effective choice for semi-permanent colouring. The arginine, a 100% natural amino acid, mimics the protein structure of hair, ensuring a more natural and kinder colouring experience. Not only does this dye provide vibrant, long-lasting shades, but it also helps maintain up to 92% of the colour after 12 washes. Enriched with a blend of semi-fermented oils of natural origin, it nourishes and protects the hair, leaving it shinier, softer, and up to 11 times more manageable after just six applications. Achieve up to 149% more shine and 38% greater integrity with the \u003cstrong\u003eAlfaparf Color Wear Violet Series\u003c\/strong\u003e, which is ideal for those seeking a professional finish at home. With its gel-cream texture, the product is easy to apply and evenly distributes rich, ultra-brilliant violet tones.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Violet Series\u003c\/strong\u003e is perfect for those who want to experiment with luxurious purple hues without the commitment of permanent dye. The formula’s nourishing blend helps to fight frizz while providing antioxidant protection, ensuring that your hair stays healthy and vibrant throughout the colouring process. The absence of harsh chemicals makes it suitable for sensitive scalps and those who prefer a more natural approach to hair colouring. Whether you’re aiming to refresh your current colour or try something bold and new, this semi-permanent dye offers a smooth, high-gloss finish with professional-grade results. Available in 46 stunning shades, the Violet Series delivers long-lasting vibrancy and impeccable shine, all while caring for your hair’s health. Transform your look with ease and confidence, knowing that your hair will be left looking and feeling its best.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine-based technology for a natural, gentle colouring process.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils that nourish, protect, and offer anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use to avoid potential allergic reactions. Please review the product instructions carefully before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a semi-permanent, vegan hair dye that delivers long-lasting, vibrant violet tones while nourishing and protecting the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"9.02 Very Light Blonde Soft Violet","offer_id":54874786496890,"sku":"ESN-003626","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10.02 Lightest Blonde Soft Violet","offer_id":54874786529658,"sku":"ESN-003627","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9.2 Very Light Blonde Violet","offer_id":54874786562426,"sku":"ESN-003628","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7.21 Medium Blonde Violet Ash","offer_id":54874786595194,"sku":"ESN-003629","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9.21 Very Light Blonde Violet Ash","offer_id":54874786627962,"sku":"ESN-003630","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10.21 Lightest Blonde Violet Ash","offer_id":54874786660730,"sku":"ESN-003631","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-VioletSeries-01.jpg?v=1733740685"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-crystal-rose-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Crystal Rose Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Crystal Rose Series 60ml\u003c\/strong\u003e is a premium, vegan-friendly hair dye that delivers vibrant, semi-permanent colour with a gentle touch. Utilising patented arginine technology, this innovative formula replaces harsh chemical alkalising agents with a 100% natural amino acid, which closely resembles the protein structure of hair. Free from ammonia, PPD, alcohol, MEA, and silicones, it's perfect for those who want to nourish their hair while achieving stunning, long-lasting colour. Enriched with a blend of semi-fermented natural oils, this dye not only adds up to 149% more shine but also provides anti-frizz and antioxidant protection. The result is hair that feels up to 11 times more manageable and retains up to 92% of its colour even after 12 washes. The \u003cstrong\u003eColor Wear Crystal Rose Series\u003c\/strong\u003e is available in 46 ultra-brilliant shades, offering a wide range of options for achieving the perfect rose-tinted look. Ideal for anyone seeking professional results with a formula that cares for both hair health and the environment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Crystal Rose Series\u003c\/strong\u003e is designed to provide a luxurious, high-gloss finish in a gentle gel-cream texture that is easy to apply and distribute evenly. With its vegan formula and absence of harsh chemicals, this dye is particularly suitable for those with sensitive scalps or anyone looking to avoid synthetic ingredients. The blend of natural oils helps to protect the hair’s integrity, making it up to 38% healthier in comparison to traditional dyes. Whether you’re looking to refresh your current colour or try something entirely new, the Crystal Rose Series offers a radiant, long-lasting result that shines with every movement. Hair treated with this product not only looks and feels healthier but also maintains its vibrancy through multiple washes. With its professional-grade formula, it’s the perfect choice for those who want to achieve salon-quality results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine-based technology replaces chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Please review the full instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals looking for a semi-permanent, vegan hair dye that provides rich, rose-tinted colour while nourishing and protecting the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"10.223 Lightest Blonde Intense Violet Gold","offer_id":54875209630074,"sku":"ESN-003632","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-Alfaparf-CrystalRoseSeries10.223LightestBlondeIntenseVioletGold60ml-01.jpg?v=1733740921"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-crystal-brown-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Crystal Brown Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Crystal Brown Series 60ml\u003c\/strong\u003e is a revolutionary hair dye that combines advanced technology with a gentle, vegan formula. This innovative product uses patented arginine technology, a 100% natural amino acid that replaces traditional chemical alkalising agents, offering a safe and effective colouring solution. Free from ammonia, PPD, alcohol, and silicones, this dye is designed to nourish and protect your hair while delivering vibrant, long-lasting colour. Enriched with semi-fermented natural oils, it enhances shine by up to 149% and leaves your locks feeling smooth and manageable. After just six applications, hair becomes up to 11 times more manageable, with improved integrity and reduced frizz. The \u003cstrong\u003eColor Wear Crystal Brown Series\u003c\/strong\u003e offers up to 92% colour retention after 12 washes, ensuring your brown hues remain rich and glossy. Ideal for those seeking a professional-grade, semi-permanent solution that is kind to both your hair and the environment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Crystal Brown Series\u003c\/strong\u003e is available in 46 ultra-brilliant shades, designed to offer salon-quality results from the comfort of your home. Its gel-cream texture ensures an even and easy application, allowing for precise coverage without the mess. This vegan-friendly formula is especially suited for individuals with sensitive scalps or those wanting to avoid harsh chemicals. Infused with natural oils, it provides antioxidant protection and helps to combat frizz, leaving hair looking healthier and more radiant with every use. The formula’s patented technology ensures that each application strengthens hair fibres, making them more resilient over time. With consistent use, you will notice significant improvements in shine, softness, and overall hair health. Whether you are refreshing your current shade or trying a new look, the \u003cstrong\u003eColor Wear Crystal Brown Series\u003c\/strong\u003e guarantees vibrant, long-lasting results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Please review the instructions carefully before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a semi-permanent, vegan hair dye that provides rich, natural brown tones while nourishing and protecting the hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"10 Crystal Brown Lightest Blonde","offer_id":54875210154362,"sku":"ESN-003633","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-Alfaparf-CrystalBrownSeries10CrystalBrownLightestBlonde-01.jpg?v=1733741109"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-chestnut-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Chestnut Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Chestnut Series 60ml\u003c\/strong\u003e offers a gentle yet effective colouring solution, ideal for those seeking rich, chestnut tones with a natural finish. Using patented arginine technology, it replaces harsh chemical agents with a 100% natural amino acid, closely mimicking the structure of hair proteins for a smoother, healthier result. Completely free from ammonia, PPD, alcohol, and silicones, this vegan formula is designed to nourish and protect your hair while delivering vibrant, long-lasting colour. Enriched with semi-fermented natural oils, it not only enhances shine by up to 149% but also offers anti-frizz and antioxidant protection. After just six applications, hair becomes up to 11 times more manageable, with improved fibre integrity and reduced breakage. The \u003cstrong\u003eColor Wear Chestnut Series\u003c\/strong\u003e provides up to 92% colour retention after 12 washes, ensuring your shade remains rich and glossy. 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Whether you're refreshing your current shade or experimenting with a new look, the \u003cstrong\u003eColor Wear Chestnut Series\u003c\/strong\u003e guarantees stunning, long-lasting results without compromising the health of your hair. Ideal for those seeking a naturally vibrant, semi-permanent colour with added nourishment and protection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and 38% increased hair integrity.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always review the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals looking for a semi-permanent, vegan hair dye that nourishes and protects while providing natural chestnut tones.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"5.32 Light Brown Golden Violet","offer_id":54874820837754,"sku":"ESN-003634","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"6.32 Dark Blonde Golden Violet","offer_id":54874820870522,"sku":"ESN-003635","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7.32 Medium Blonde Golden Violet","offer_id":54874820903290,"sku":"ESN-003636","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-ChestnutSeries-01.jpg?v=1733741285"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-golden-mahogany-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Golden Mahogany Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Golden Mahogany Series 60ml\u003c\/strong\u003e is a cutting-edge, vegan-friendly hair dye designed to deliver vibrant, long-lasting colour while nourishing your hair. This advanced formula features patented arginine technology, a 100% natural amino acid that replaces harsh chemical agents, ensuring a gentler colouring experience. Free from ammonia, PPD, alcohol, and silicones, this semi-permanent hair colour offers a professional result with up to 149% more shine and 38% improved hair integrity. Enriched with semi-fermented oils of natural origin, it provides antioxidant protection and anti-frizz benefits, leaving your hair smooth, shiny, and manageable. The \u003cstrong\u003eColor Wear Golden Mahogany Series\u003c\/strong\u003e is ideal for creating rich, warm golden mahogany tones while maintaining the health of your hair. After just six applications, hair is up to 11 times more manageable, and colour retention is as high as 92% after 12 washes. This unique blend of nourishing ingredients ensures that your hair remains soft and healthy throughout the colouring process.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Golden Mahogany Series\u003c\/strong\u003e is available in 46 ultra-brilliant shades, offering versatile options for every style and preference. Its innovative gel-cream texture allows for easy application and even coverage, ensuring flawless results every time. The gentle, vegan formula makes it particularly suitable for those with sensitive scalps or anyone looking to avoid harsh chemicals. By utilising arginine technology, this hair dye strengthens and nourishes each strand, helping to maintain the natural integrity of your hair. Whether you're refreshing a current look or trying something new, the \u003cstrong\u003eColor Wear Golden Mahogany Series\u003c\/strong\u003e guarantees stunning, salon-quality results at home. The semi-permanent nature of the dye allows for gradual fading, ensuring your colour stays fresh and vibrant between applications. 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Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"6.35 Dark Blonde Golden Mahogany","offer_id":54874850460026,"sku":"ESN-003637","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"7.35 Medium Blonde Golden Mahogany","offer_id":54874850492794,"sku":"ESN-003638","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-GoldenMahoganySeries-01.jpg?v=1733741831"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-chocolate-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Chocolate Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Chocolate Series 60ml\u003c\/strong\u003e is a vegan-friendly, ammonia-free hair dye that delivers vibrant, long-lasting chocolate tones while nourishing and protecting your hair. Featuring patented arginine technology, this unique formula uses a 100% natural amino acid to replace harsh chemical alkalising agents, ensuring a gentle, safe colouring experience. Enriched with semi-fermented oils of natural origin, it provides antioxidant protection, anti-frizz benefits, and up to 149% more shine. Free from ammonia, PPD, alcohol, and silicones, this professional-grade hair colour is designed to enhance hair integrity by up to 38%. The \u003cstrong\u003eColor Wear Chocolate Series\u003c\/strong\u003e offers up to 92% colour retention after 12 washes, ensuring your rich, chocolate shade stays vibrant for longer. Hair is also up to 11 times more manageable after just six applications, making this dye ideal for those seeking both beauty and care. Its gel-cream texture ensures easy application and even coverage, giving you flawless, salon-quality results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Chocolate Series\u003c\/strong\u003e is designed to deliver rich, warm chocolate tones without compromising the health of your hair. This gentle formula, free from harsh chemicals, is perfect for those with sensitive scalps or anyone looking to avoid damaging ingredients. The semi-permanent nature of the dye allows for gradual fading, ensuring your colour transitions smoothly between touch-ups. With 46 ultra-brilliant shades, this versatile hair dye ensures you can find the perfect shade for your style. The blend of oils helps to nourish and protect your hair during the colouring process, leaving it soft, shiny, and easy to manage. \u003cem\u003eIdeal for those wanting to achieve a natural, healthy-looking colour\u003c\/em\u003e, the \u003cstrong\u003eColor Wear Chocolate Series\u003c\/strong\u003e makes maintaining beautiful hair effortless. Achieve glossy, vibrant results that last while giving your hair the care it deserves.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always read the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for individuals seeking a semi-permanent, vegan hair dye in rich chocolate tones that nourishes and protects hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"5.53 Light Brown Mahogany Gold","offer_id":54874854392186,"sku":"ESN-003639","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"6.53 Dark Blonde Mahogany Gold","offer_id":54874854424954,"sku":"ESN-003640","price":11.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-ChocolateSeries-01.jpg?v=1733742018"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-mahogany-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Mahogany Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Mahogany Series 60ml\u003c\/strong\u003e delivers a rich and vibrant mahogany tone, designed to enhance your hair’s natural beauty. Powered by patented arginine technology, it replaces harsh chemical agents with a 100% natural amino acid that’s already part of your hair’s protein structure. This vegan formula is free from ammonia, PPD, alcohol, silicones, and MEA, ensuring a gentle, non-damaging colouring experience. Enriched with a blend of semi-fermented oils, it provides nourishment, antioxidant protection, and anti-frizz benefits, leaving your hair feeling soft and manageable. With up to 149% more shine and improved hair integrity by 38%, this professional-grade dye ensures long-lasting results. The \u003cstrong\u003eColor Wear Mahogany Series\u003c\/strong\u003e offers up to 92% colour retention after 12 washes, delivering a vibrant finish that lasts. 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With its impressive shine and softening benefits, the \u003cstrong\u003eColor Wear Mahogany Series\u003c\/strong\u003e is the perfect choice for anyone looking to achieve a rich, healthy-looking mahogany hue. 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Always read the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for individuals seeking a semi-permanent, vegan hair dye in rich mahogany tones that nourishes and protects hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"5.5 Light Brown Mahogany","offer_id":54874862911866,"sku":"ESN-003641","price":11.49,"currency_code":"GBP","in_stock":false},{"title":"4.52 Medium Brown Mahogany Violet","offer_id":54874862944634,"sku":"ESN-003642","price":11.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-MahoganySeries-01.jpg?v=1733742324"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-pure-reds-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Pure Reds Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Pure Reds Series 60ml\u003c\/strong\u003e delivers dramatic, vibrant red tones while offering a gentle, non-damaging colouring experience. Developed using patented arginine technology, this formula replaces common chemical alkalising agents with a 100% natural amino acid, helping to maintain the health and strength of your hair. The vegan formula contains no animal-derived ingredients and is entirely free from ammonia, PPD, alcohol, silicones, and MEA, making it perfect for those who prefer a more natural approach to hair colouring. Enriched with a blend of semi-fermented oils, this dye provides antioxidant protection, nourishment, and anti-frizz properties, ensuring your hair remains soft and manageable. With up to 149% more shine and improved hair integrity by 38%, the \u003cstrong\u003ePure Reds Series\u003c\/strong\u003e offers a high-quality, professional finish. The colour retains up to 92% of its vibrancy even after 12 washes, ensuring long-lasting results. 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Featuring patented arginine technology, this innovative formula replaces traditional chemical alkalising agents with a 100% natural amino acid, closely mimicking the hair’s protein structure. Formulated without ammonia, PPD, alcohol, silicones, or MEA, this vegan product is perfect for those seeking a more natural yet effective way to colour their hair. Enriched with a blend of semi-fermented oils, it nourishes and protects the hair, while offering anti-frizz and antioxidant benefits. The \u003cstrong\u003eGold Series\u003c\/strong\u003e provides an exceptional shine boost of up to 149%, making your hair look brighter and healthier. With up to 38% improved hair integrity and maintaining 92% colour vibrancy after 12 washes, it ensures long-lasting, brilliant results. 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Enjoy vibrant, healthy-looking hair with the \u003cstrong\u003eColor Wear Gold Series\u003c\/strong\u003e, perfect for those who prioritise both colour quality and hair care.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. 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Formulated with patented arginine technology, it replaces harsh chemical alkalising agents with a 100% natural amino acid, which closely mimics the protein structure of your hair. This vegan-friendly formula contains no animal-derived ingredients and is entirely free from ammonia, MEA, PPD, alcohol and silicones, making it an excellent choice for those seeking a gentler colouring option. Enriched with a nourishing blend of semi-fermented oils, the \u003cstrong\u003eBeige Series\u003c\/strong\u003e protects and conditions your hair, providing anti-frizz and antioxidant benefits. The result is up to 149% more shine, with hair feeling up to 11 times more manageable after just six applications. With up to 92% colour retention after 12 washes, this semi-permanent dye ensures long-lasting, radiant results. Its gel-cream texture allows for smooth, even application, making it easy to achieve professional-quality results at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Beige Series\u003c\/strong\u003e offers 46 stunning shades, designed to provide a natural yet sophisticated look. Ideal for those with sensitive scalps or anyone looking to avoid harsh chemicals, this gentle formula enhances your hair’s health while delivering beautiful colour. The patented arginine technology strengthens the hair fibre, improving hair integrity by up to 38%, helping to maintain softness and flexibility. The semi-fermented oils infused within the formula nourish and protect the hair during the colouring process, leaving it soft, shiny, and full of life. Whether you're looking to refresh your current shade or try a new beige hue, this semi-permanent dye is both effective and kind to your hair. Enjoy a stunning, natural-looking beige with the \u003cstrong\u003eColor Wear Beige Series\u003c\/strong\u003e, ensuring your hair looks as good as it feels.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. 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Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"8.31 Light Blonde Golden Ash","offer_id":54874901119354,"sku":"ESN-003654","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10.31 Lightest Blonde Golden Ash","offer_id":54874901152122,"sku":"ESN-003655","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-BeigeSeries-01.jpg?v=1733743637"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-metallics-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Metallics Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Metallics Series 60ml\u003c\/strong\u003e delivers bold, high-shine metallic tones that bring a modern twist to your hair colour. Formulated with patented arginine technology, it uses a natural amino acid to replace traditional chemical alkalising agents, ensuring a more natural and gentle colouring process. This vegan-friendly formula contains no ingredients of animal origin and is free from ammonia, MEA, PPD, alcohol, and silicones, making it ideal for those seeking a kinder treatment for their hair. Enriched with a blend of semi-fermented oils, it provides nourishment and protection, while offering anti-oxidant and anti-frizz benefits. The result is up to 149% more shine and up to 38% improved hair integrity, giving your hair a healthy and vibrant look. The \u003cstrong\u003eMetallics Series\u003c\/strong\u003e offers a smooth gel-cream texture for easy application, ensuring consistent, professional-quality results at home. After six applications, your hair will be up to 11 times more manageable, and colour retention remains strong, with up to 92% of the shade maintained after 12 washes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith the \u003cstrong\u003eAlfaparf Color Wear Metallics Series\u003c\/strong\u003e, you can achieve striking metallic hues without compromising the health of your hair. The advanced arginine-based technology strengthens and protects the hair fibre, delivering visibly healthier results with each application. This semi-permanent dye is perfect for those with sensitive scalps or anyone wishing to avoid harsh chemicals, while still achieving bold, vibrant colour. The blend of nourishing oils works to safeguard your hair against frizz and environmental damage, leaving it feeling soft and looking radiant. With 46 ultra-brilliant shades to choose from, the Metallics Series offers endless creative possibilities for your hair. Whether you're looking to refresh your current colour or try something daring and new, this gentle yet effective formula provides long-lasting, salon-quality results. Experience the power of metallic shine with the \u003cstrong\u003eColor Wear Metallics Series\u003c\/strong\u003e, a perfect balance of style and hair care.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always read the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a bold, semi-permanent metallic hair dye with vegan and nourishing properties.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"7MGB Metallics Grey Black Medium Blonde","offer_id":54875026948474,"sku":"ESN-003659","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9MGB Metallics Grey Black Very Light Blonde","offer_id":54875026981242,"sku":"ESN-003660","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9MRC Metallics Rose Copper Very Light Blonde","offer_id":54875027014010,"sku":"ESN-003661","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"6MRB Metallics Ruby Brown Dark Blonde","offer_id":54875027046778,"sku":"ESN-003662","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"8MRB Metallics Ruby Brown Light Blonde","offer_id":54875027079546,"sku":"ESN-003663","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-MetallicsSeries-01.jpg?v=1733747128"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-ultra-violet-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Ultra Violet Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Ultra Violet Series 60ml\u003c\/strong\u003e delivers captivating, vibrant violet tones whilst ensuring your hair remains healthy and radiant. Formulated with patented arginine technology, this semi-permanent colour replaces harsh chemical alkalising agents with a 100% natural amino acid, providing a kinder and more effective colouring experience. This vegan formula contains no ingredients of animal origin and is free from ammonia, MEA, PPD, alcohol, and silicones, making it gentle on both your hair and scalp. Enriched with a blend of semi-fermented oils, it nourishes and protects the hair, offering anti-oxidant and anti-frizz benefits for a smoother, sleeker finish. The \u003cstrong\u003eUltra Violet Series\u003c\/strong\u003e delivers up to 149% more shine while improving hair integrity by up to 38%, ensuring your colour looks vibrant and your hair remains healthy. With its creamy gel texture, application is effortless, giving you professional-quality results at home. After just six uses, your hair will be up to 11 times more manageable, and the colour will retain up to 92% of its brilliance after 12 washes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Ultra Violet Series\u003c\/strong\u003e is perfect for those seeking bold, vibrant violet tones without compromising their hair’s health. The arginine-based technology strengthens and protects the hair fibre, resulting in visibly healthier hair after every application. This semi-permanent dye is ideal for individuals with sensitive scalps or anyone avoiding harsh chemicals in their hair care routine. Enriched with nourishing oils, it helps shield your hair from environmental damage, leaving it soft, smooth, and free from frizz. With 46 ultra-brilliant shades available, the Ultra Violet Series offers endless possibilities for creative expression. Whether you're refreshing your current colour or experimenting with something daring, this gentle formula ensures long-lasting, vibrant results. Bring out the stunning beauty of your hair with the \u003cstrong\u003eColor Wear Ultra Violet Series\u003c\/strong\u003e, where intensity meets care.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eAvailable in 46 ultra-brilliant shades with a gel-cream texture for easy application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always read the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking bold violet tones with a vegan, nourishing formula that protects hair health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"5 UV Ultra Violet Light Brown","offer_id":54875038810490,"sku":"ESN-003664","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"7 UV Ultra Violet Medium Blonde","offer_id":54875038843258,"sku":"ESN-003665","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"9 UV Ultra Violet Very Light Blonde","offer_id":54875038876026,"sku":"ESN-003666","price":11.49,"currency_code":"GBP","in_stock":true},{"title":"10 UV Ultra Violet Lightest Blonde","offer_id":54875038908794,"sku":"ESN-003667","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-UltraVioletSeries-01.jpg?v=1733747675"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-clear-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Clear Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Clear Series 60ml\u003c\/strong\u003e stands out for its innovative arginine-based technology, which replaces traditional chemical alkalising agents with a natural amino acid. This gentle formula is vegan and free from ammonia, MEA, PPD, alcohol, and silicones, making it ideal for those seeking a kinder approach to hair colouring. The \u003cstrong\u003eClear Series\u003c\/strong\u003e enhances your hair’s shine and brilliance without adding colour, perfect for those looking to boost gloss and health. Enriched with a blend of semi-fermented natural oils, it nourishes and protects the hair, offering anti-oxidant and anti-frizz benefits. This gentle yet effective formula improves hair integrity by up to 38%, while delivering up to 149% more shine, leaving your hair feeling soft and manageable. After just six applications, your hair can become up to 11 times more manageable, with colour retention up to 92% after 12 washes. Its gel-cream texture ensures easy application and consistent results, making it perfect for professional or at-home use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Clear Series\u003c\/strong\u003e is designed for individuals who want to enhance their hair’s natural brilliance without altering its colour. Ideal for creating a polished, luminous finish, this semi-permanent treatment is suitable for all hair types, especially those looking for a chemical-free option. The patented arginine technology strengthens hair fibres, while the nourishing oils protect against environmental damage and frizz, leaving your hair smoother and shinier. With its vegan-friendly composition, it’s perfect for those who avoid animal-derived ingredients or harsh chemicals in their beauty routine. Whether you're looking to refresh your look or simply add a radiant shine, this clear formula offers long-lasting results with minimal effort. The \u003cem\u003eClear Series\u003c\/em\u003e is a versatile addition to any hair care routine, providing salon-quality results from the comfort of your home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eClear formula enhances shine and gloss without adding colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always review the instructions before application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking a vegan, chemical-free hair gloss treatment that enhances shine and smoothness without altering colour.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the product in a 1:2 ratio and apply to clean, towel-dried hair. Leave to process for the recommended time before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Clear \u0026 Gloss","offer_id":54875225260410,"sku":"ESN-003668","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-Alfaparf-ColourClear_Gloss-01.jpg?v=1733747951"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-intense-ash-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Intense Ash Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Intense Ash Series 60ml\u003c\/strong\u003e introduces a revolutionary hair colouring experience with its patented arginine-based technology, replacing traditional chemical agents with a natural amino acid. This gentle, vegan-friendly formula is free from ammonia, MEA, PPD, alcohol, and silicones, making it an ideal choice for those seeking a less harsh yet effective colouring solution. The \u003cstrong\u003eIntense Ash Series\u003c\/strong\u003e delivers cool, sophisticated ash tones that enhance your natural beauty while protecting the integrity of your hair. Enriched with a blend of semi-fermented natural oils, this formula not only nourishes but also shields the hair from environmental damage, offering anti-oxidant and anti-frizz benefits. Hair treated with this formula boasts up to 149% more shine, with colour retention of up to 92% after 12 washes. Additionally, the gel-cream texture ensures an even application, giving you professional results from the comfort of your home. After six uses, your hair will become up to 11 times more manageable, with noticeably improved softness and shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Intense Ash Series\u003c\/strong\u003e is perfect for those desiring cool, ash shades while maintaining hair health and integrity. This semi-permanent colour revitalises your locks with up to 38% more hair integrity, making it ideal for those with sensitive scalps or anyone avoiding harsh chemicals. Its vegan formula, combined with the nourishing blend of oils, ensures your hair stays smooth, radiant, and free from frizz. Whether you're enhancing your natural tones or experimenting with a new shade, the \u003cem\u003eIntense Ash Series\u003c\/em\u003e offers long-lasting, vibrant results with minimal effort. With 46 ultra-brilliant shades in the collection, you can find the perfect tone to match your style, while enjoying healthier, shinier hair after every use. Experience true professional-quality hair colouring with Alfaparf’s expertly crafted formula, designed to protect, nourish, and enhance.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003eCool ash tones that enhance shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always read the instructions before applying.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for individuals seeking cool, ash tones with a vegan, nourishing formula that protects hair health.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the colour in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"10.111 Lightest Blonde Ultra Intense Ash","offer_id":54875230699898,"sku":"ESN-003669","price":11.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/Alfaparf-IntenseAshSeries10.111LightestBlondeUltraIntenseAsh-01.jpg?v=1733748149"},{"product_id":"alfaparf-color-wear-semi-permanent-hair-colour-pearl-series-60ml","title":"Alfaparf - Color Wear Semi Permanent Hair Colour Pearl Series 60ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - Color Wear Semi Permanent Hair Colour Pearl Series 60ml\u003c\/strong\u003e is a revolutionary hair colour solution, utilising patented arginine-based technology to replace harsh chemical agents with a natural amino acid. This vegan formula is free from ammonia, MEA, PPD, alcohol, and silicones, offering a gentle yet effective colouring experience. The \u003cstrong\u003ePearl Series\u003c\/strong\u003e delivers a soft, iridescent sheen, perfect for enhancing natural hair tones or creating a sophisticated, luminous finish. The formula is enriched with a blend of semi-fermented natural oils, designed to nourish, protect, and combat frizz, leaving your hair with a healthy shine. Instrumental tests have shown up to 149% more shine and up to 38% improvement in hair integrity. After six applications, your hair will be up to 11 times more manageable, with colour retention of up to 92% after 12 washes. The gel-cream texture ensures even application, providing professional results at home or in the salon.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf Color Wear Pearl Series\u003c\/strong\u003e is ideal for those looking to achieve a soft, pearlescent finish while maintaining hair health and integrity. This semi-permanent colour is perfect for individuals with sensitive scalps or those avoiding harsh chemicals, as the formula is free from common irritants. With its vegan-friendly composition, this hair dye is both environmentally conscious and kind to your hair. The nourishing blend of oils, combined with the innovative arginine technology, ensures your hair remains smooth, shiny, and protected against frizz. Whether you are enhancing your natural tones or experimenting with a new look, the \u003cem\u003ePearl Series\u003c\/em\u003e offers long-lasting, glossy results that won't compromise your hair’s health. Available in 46 ultra-brilliant shades, this product promises to deliver salon-quality colour from the comfort of your own home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePatented arginine technology replaces harsh chemical alkalising agents.\u003c\/li\u003e\n\u003cli\u003eVegan formula free from ammonia, PPD, alcohol, MEA, and silicones.\u003c\/li\u003e\n\u003cli\u003eUp to 149% more shine and improved hair integrity by 38%.\u003c\/li\u003e\n\u003cli\u003eContains semi-fermented oils for nourishment, protection, and anti-frizz benefits.\u003c\/li\u003e\n\u003cli\u003eColour retention of up to 92% after 12 washes.\u003c\/li\u003e\n\u003cli\u003ePearl finish offers a soft, iridescent sheen that enhances natural tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Perform a patch test 48 hours before use. Always follow the instructions provided with the product.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a gentle, vegan hair dye that delivers a soft, pearlescent finish without harsh chemicals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the product in a 1:2 ratio and apply to clean, towel-dried hair. Leave for the recommended processing time, then rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Arginine, Laureth-3, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Cocamidopropyl Betaine, Oleyl Phosphate, Glyceryl Stearate Se, Resorcinol, P-Aminophenol, Limnanthes Alba (Meadowfoam) Seed Oil, Oleth-4 Phosphate, Potassium Hydroxide, Toluene-2,5-Diamine Sulfate, Parfum (Fragrance), Potassium Ethylhexyl\/Isotrideceth-8 Phosphate, Sodium Sulfite, Edta, Polyquaternium-22, Erythorbic Acid, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine, Peg-90 Glyceryl Isostearate, Dipotassium Phosphate, Laureth-2, Candida Bombicola\/Glucose\/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Helianthus Annuus (Sunflower) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Camellia Japonica Seed Oil, Camellia Sinensis Leaf Oil.\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"10.8 Lightest Blonde Pearl","offer_id":54875214610810,"sku":"ESN-003670","price":11.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/Alfaparf-PearlSeries10.8LightestBlondePearl-01.jpg?v=1733748318"},{"product_id":"alfaparf-revolution-jc-semi-permanent-hair-colour-90ml","title":"Alfaparf - rEvolution JC Semi Permanent Hair Colour 90ml","description":"\u003cp\u003e\u003cstrong\u003eAlfaparf - rEvolution JC Semi Permanent Hair Colour 90ml\u003c\/strong\u003e is a luxurious direct colour cream designed to achieve vibrant, head-turning shades with luminous brilliance. Offering uniform coverage from root to tip, this professional-grade formula ensures a flawless finish every time. Its innovative cream-gel texture allows for smooth application, making it ideal for both professional stylists and at-home enthusiasts. Whether applied to lightened, natural, or previously coloured hair, \u003cstrong\u003erEvolution JC\u003c\/strong\u003e adapts effortlessly to various techniques, allowing for endless creativity. For those seeking softer, pastel hues, the Clear shade can be blended with any colour at a 5:1 ratio, creating a bespoke finish. Not only does this semi-permanent hair colour deliver vibrant results, but it also leaves hair feeling incredibly soft and shiny, with a fade that maintains its beauty over time. Free from harsh chemicals, it’s perfect for experimenting with bold shades or adding subtle highlights in a safe, effective way.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAlfaparf rEvolution JC Semi Permanent Hair Colour\u003c\/strong\u003e range boasts a spectrum of shades, from fiery reds to deep blues, allowing you to mix and match for truly customised results. The product can be applied directly to clean, damp, or dry hair, depending on the desired intensity and effect. Leave it on for 10-40 minutes, then emulsify with water and rinse thoroughly to reveal a vibrant, even colour. For pastel tones, combine the Clear shade with your chosen colour to achieve a delicate, understated finish. This formulation is ideal for enhancing highlights, adding dimension, or completely transforming your look. Designed for ease of use, \u003cem\u003erEvolution JC\u003c\/em\u003e provides professional-quality results from the comfort of your home. Whether you’re maintaining your signature style or trying something new, this semi-permanent dye is the perfect choice for achieving long-lasting, striking colour with minimal effort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers vibrant, intense colour with long-lasting results.\u003c\/li\u003e\n\u003cli\u003eCream-gel texture ensures precise and even application.\u003c\/li\u003e\n\u003cli\u003eCustomisable shades allow for bold or pastel tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny, and nourished after application.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural, lightened, or previously coloured hair.\u003c\/li\u003e\n\u003cli\u003ePerfect for professional stylists and at-home use alike.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eAvoid contact with eyes and do not apply to irritated or damaged scalp. Perform a patch test 48 hours before use. Always follow the instructions provided.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for anyone seeking bold, vibrant hair colour or soft pastel tones, suitable for all hair types and creative styles.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003cp\u003eApply directly to clean, damp or dry hair. Leave for 10-40 minutes, emulsify with water, and rinse thoroughly for vibrant results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Propylene Glycol, Cetearyl Alcohol, Ceteareth-20, Hydroxyethylcellulose, Peg-40 Hydrogenated Castor Oil, Lactic Acid\u003c\/p\u003e\n\u003cp\u003eClear: Imidazolidinyl Urea, Phenoxyethanol, Peg-40 Castor Oil, Ethylparaben, Methylparaben, Propylparaben\u003c\/p\u003e\n\u003cp\u003eDeep Red: Lauryl Alcohol, Ceteareth-30, 3-Nitro-P-Hydroxyethylaminophenol, Parfum (Fragrance), Sodium Dehydroacetate, Basic Red 51, Basic Violet 2, Hc Red No.\u003c\/p\u003e\n\u003cp\u003eMagenta: Lauryl Alcohol, Ceteareth-30, Basic Violet 2, Parfum (Fragrance), Sodium Dehydroacetate, Hc Blue No. 2\u003c\/p\u003e\n\u003cp\u003ePink: Lauryl Alcohol, Ceteareth-30, Basic Red 51, Parfum (Fragrance), Sodium Dehydroacetate\u003c\/p\u003e\n\u003cp\u003eRich Purple: Parfum (Fragrance), Imidazolidinyl Urea, Phenoxyethanol, Peg-40 Castor Oil, Basic Violet 2, Ethylparaben, Methylparaben, Hc Blue No. 15, Propylparaben\u003c\/p\u003e\n\u003cp\u003eTrue Blue: Parfum (Fragrance), Imidazolidinyl Urea, Hc Blue No. 15, Phenoxyethanol, Peg-40 Castor Oil, Basic Violet 2, Ethylparaben, Methylparaben, Propylparaben\u003c\/p\u003e\n\u003cp\u003eYellow: Acid Yellow 23 (Yellow 5), Parfum (Fragrance), Imidazolidinyl Urea, Hc Yellow No. 2, Phenoxyethanol, Peg-40 Castor Oil, Ethylparaben, Methylparaben, Propylparaben\u003c\/p\u003e","brand":"Alfaparf","offers":[{"title":"Clear","offer_id":54875115454842,"sku":"ESN-003671","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"Deep Red","offer_id":54875115487610,"sku":"ESN-003672","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"Magenta","offer_id":54875115520378,"sku":"ESN-003673","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":54875115553146,"sku":"ESN-003674","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"Rich Purple","offer_id":54875115585914,"sku":"ESN-003675","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"True Blue","offer_id":54875115618682,"sku":"ESN-003676","price":17.59,"currency_code":"GBP","in_stock":true},{"title":"Yellow","offer_id":54875115651450,"sku":"ESN-003677","price":17.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-Alfaparf-rEvolutionJCSemiPermanentHairColour-01.jpg?v=1733750743"},{"product_id":"crazy-color-semi-permanent-hair-colour-cream-neutral-mix-250ml","title":"Crazy Color - Semi Permanent Hair Colour Cream Neutral Mix 250ml","description":"\u003cp\u003eUnlock endless creativity with the \u003cstrong\u003eCrazy Color Semi Permanent Hair Colour Cream Neutral Mix\u003c\/strong\u003e. This essential product allows you to effortlessly transform bold colours into soft, pastel shades by simply blending the neutral mix with your chosen hue. The more you add, the paler and softer your colour will become, offering full control over your desired shade. Ideal for those looking to create a custom pastel tone, this product works best on pre-lightened hair, particularly levels 9 or 10. It acts as a glaze, giving your hair a transparent tint while maintaining its vibrancy and shine. For shorter hair, one bottle is often enough, but longer hair may require 2-4 bottles to ensure full coverage and saturation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eUsing the \u003cstrong\u003eNeutral Mix\u003c\/strong\u003e is simple and versatile, making it the perfect tool for both beginners and professionals alike. Whether you're looking to pastelise a bold colour or maintain your current shade, this product offers the flexibility to achieve customised results with ease. Additionally, you can mix it with the Rainbow Care Conditioner to create a conditioning mask that helps to maintain the vibrancy of your colour while nourishing your hair. To keep your hair in optimal condition, we recommend using the Bond Recovery Treatment once a week to strengthen and protect your bleached and coloured hair. This ensures your colour remains vibrant and your hair stays healthy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTransforms bold colours into soft, pastel shades with ease.\u003c\/li\u003e\n\u003cli\u003eWorks best on pre-lightened hair, ideally levels 9 or 10.\u003c\/li\u003e\n\u003cli\u003eActs as a glaze to give hair a transparent tint with vibrant shine.\u003c\/li\u003e\n\u003cli\u003eMix with conditioner to create a nourishing, colour-maintaining mask.\u003c\/li\u003e\n\u003cli\u003eAvailable in 250ml bottles, suitable for all hair lengths.\u003c\/li\u003e\n\u003cli\u003ePerfect for customising shades for a personalised hair colour experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eFor external use only. Patch test recommended 48 hours before use. Always review the instructions before application.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those looking to create pastel shades or customise their hair colour with ease, especially on pre-lightened hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix the Neutral Mix with your chosen colour to achieve the desired pastel shade. Apply to pre-lightened hair for the best results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eTop Notes:\u003c\/h3\u003e\n\u003cp\u003eNeutral, pastel, soft hues.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua (purified water, agua purificada, eau épurée) , Cetearyl Alcohol , Propylene Glycol , Ceteareth-20 , Guar Hydroxypropyltrimonium Chloride , Distearoylethyl Hydroxyethylmonium Methosulfate , Ceteareth-30 , Rubus Idaeus (Raspberry) Seed Oil , Helianthus Annuus (Sunflower) Seed Oil , Persea Gratissima (Avocado) Oil , Citric Acid , Formic Acid , Phenoxyethanol , Triethylene Glycol.\u003c\/p\u003e","brand":"Crazy Color","offers":[{"title":"Default Title","offer_id":54974766809466,"sku":"ESN-002726","price":6.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/41-CrazyColor-SemiPermanentHairColourCreamNeutralMix250ml_8f7e1b22-5b36-4a51-8816-9d3d41d1993c.jpg?v=1737392232"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-natural-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Natural Series 60ml","description":"\u003cp\u003eTransform your hair with this gentle yet effective professional-grade colouring system that delivers exceptional results without the harshness of traditional permanent dyes. \u003cstrong\u003eDia Color Demi Permanent\u003c\/strong\u003e utilises advanced Melanin Gap Filler Technology to reinject colour inside the hair fibre, filling gaps from lost melanin for a natural, dimensional finish that lasts up to six weeks. The innovative ammonia-free formula works on an acidic pH that respects your hair's natural structure, balancing and conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair. Available in a comprehensive range of natural shades from Clear to Very Light Blonde (9), this versatile colour collection allows for complete customisation whether you're toning freshly lightened hair, refreshing faded lengths, or seeking up to 70% grey coverage with minimal commitment. Each shade delivers true-to-tone colour that appears natural and luminous, without the flat, one-dimensional effect often associated with permanent colouring.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe convenient gel-crème texture ensures easy mixing, seamless application and effortless rinsing, making it a pleasure to use whether you're a professional or at-home colourist. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this premium range with up to 92% natural origin ingredients, demonstrating their commitment to creating professional-quality products that are gentler on both hair and the environment. \u003cstrong\u003eNatural Series\u003c\/strong\u003e shades can be used alone for classic results or intermixed to create bespoke colour combinations tailored to your precise requirements, offering unlimited creative potential. Particularly effective on sensitised, lightened or previously coloured hair, this demi-permanent formula provides the perfect solution for neutralising unwanted tones, refreshing colour between permanent applications, or adding a glossy finish to natural hair without significant commitment. The 60ml tube provides sufficient product for a full application on medium-length hair when mixed with the recommended Dia Activateur (sold separately), delivering salon-quality results that enhance both colour and condition simultaneously.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhether you're new to hair colouring or a seasoned enthusiast seeking a gentler alternative to permanent dyes, this professional-grade system offers the perfect balance of performance and hair care. The ammonia-free formulation minimises scalp irritation and unpleasant odours commonly associated with traditional colouring products, making the application process significantly more comfortable. Each natural shade delivers predictable, consistent results that gradually fade over approximately six weeks without harsh demarcation lines, allowing for easy maintenance and flexibility to change your colour as desired. When used as a gloss treatment over natural or coloured hair, the acidic technology imparts exceptional shine that enhances the multidimensional appearance of your existing colour while improving the overall condition of your hair. The carefully calibrated natural shade range provides options for subtle enhancement or more noticeable transformation depending on your preference, with the versatility to address specific colour concerns such as brassy tones or fading. \u003cem\u003eWith its combination of gentle formulation, impressive colour results, conditioning benefits and flexible application options, this premium demi-permanent system represents the perfect solution for anyone seeking professional-quality colour enhancement without compromising on hair health or future styling options.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of glossy, vibrant colour with 3x more shine compared to untreated hair.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results.\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with natural-looking results and dimensional finish.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology that reinjects colour inside the hair fibre.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients across the range for gentler hair colouring.\u003c\/li\u003e\n\u003cli\u003eAll shades are completely intermixable for unlimited personalised colour combinations (Natural Series offers classic base shades from Clear to level 9).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information and follow professional mixing instructions precisely before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for toning lightened hair, refreshing faded colour, adding shine to natural hair, or achieving up to 70% grey coverage with minimal commitment. Ideal for those with sensitised or previously coloured hair seeking a gentler colouring option with conditioning benefits and natural-looking results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) in a non-metallic bowl or applicator bottle. Apply quickly to dry hair wearing suitable gloves and develop for up to 20 minutes before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: Clear, 1 Black, 3 Dark Brown, 4 Brown, 5 Light Brown, 6 Dark Blonde, 7 Blonde, 8 Light Blonde, 9 Very Light Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type and maintenance\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70%\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula that respects hair's natural structure\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% across the range (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology\u003c\/li\u003e\n\u003cli\u003eBenefits: Glossy colour, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eSuitable For: All hair types, particularly effective on sensitised, lightened or previously coloured hair\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003cli\u003eIntermixable: All shades can be mixed together for custom results\u003c\/li\u003e\n\u003cli\u003eApplications: Toning, glossing, refreshing, grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"Clear","offer_id":55278183481722,"sku":"ESN-005038","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"1 Black","offer_id":55278183514490,"sku":"ESN-005039","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"3 Dark Brown","offer_id":55278183547258,"sku":"ESN-005040","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"4 Brown","offer_id":55278183580026,"sku":"ESN-005041","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"5 Light Brown","offer_id":55278183612794,"sku":"ESN-005042","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6 Dark Blonde","offer_id":55278183645562,"sku":"ESN-005043","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"7 Blonde","offer_id":55278183678330,"sku":"ESN-005044","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"8 Light Blonde","offer_id":55278183711098,"sku":"ESN-005045","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"9 Very Light Blonde","offer_id":55278183743866,"sku":"ESN-005046","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-LorealDiaColor60ml-01.jpg?v=1744986972"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-ash-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Ash Series 60ml","description":"\u003cp\u003eAchieve cool, sophisticated tones with this professional-grade colour correction system specially formulated to neutralise unwanted warmth whilst delivering exceptional shine and condition. The \u003cstrong\u003eAsh Series\u003c\/strong\u003e from this celebrated collection features blue-violet undertones that effectively counteract brassiness and orange-yellow tones, making it the perfect solution for toning freshly lightened hair or refreshing faded cool shades. Advanced Melanin Gap Filler Technology works to reinject colour inside the hair fibre, filling gaps from lost melanin for a natural, dimensional finish that appears sophisticated rather than flat or artificial. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, balancing and conditioning whilst closing the cuticles for healthier-looking results with three times more shine than untreated hair. Available in a comprehensive range of ash tones from Light Ash Brown (5.1) to Very Light Ash Blonde (9.1), plus sophisticated combinations like Ash Mocha (5.18, 7.18) and Ash Iridescent (6.12), this versatile colour collection allows for complete customisation whether you're neutralising yellow tones, creating an on-trend cool blonde, or seeking subtle ash brunette results with up to 70% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing, making it a pleasure to use for both professionals and at-home colourists seeking salon-quality results. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this specialised range with up to 92% natural origin ingredients, demonstrating their commitment to creating professional-quality products that are gentler on both hair and the environment without compromising performance. Each shade delivers true-to-tone colour that remains consistent from application to application, removing the guesswork often associated with toning and colour correction services. Particularly effective on blonde hair seeking to eliminate yellow tones (8.1, 9.1), or brunette shades requiring neutralisation of red-orange warmth (5.1, 6.1), these demi-permanent formulas provide the perfect solution for achieving cool, ashy results that look natural yet distinctly refined. The versatile shade selection includes standard ash tones alongside more complex combinations with mocha and iridescent reflects, offering unlimited creative potential for customised cool-toned results.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat truly distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between effective toning action and gentle hair care benefits that leave strands looking healthier than before colouring. Unlike harsh permanent dyes or toners that can leave hair feeling dry and damaged, this ammonia-free formula with shea butter and conditioning agents helps improve hair's overall condition while delivering precise colour results. The ash pigments are calibrated to provide effective neutralisation without creating overly flat or dull results, maintaining dimension and natural movement within the hair. Each 60ml tube provides sufficient product for a full application on medium-length hair when mixed with the recommended Dia Activateur (sold separately), with the colour gradually fading over approximately six weeks without harsh demarcation lines for easy maintenance. For clients struggling with persistent brassiness or warmth in their hair, these ash formulations represent a professional solution that addresses colour concerns while simultaneously enhancing shine and condition for a truly premium result. The carefully balanced cool tones work effectively on natural, coloured or highlighted hair, making this range extraordinarily versatile for all cool-toned colour aspirations from subtle ash enhancement to dramatic cool blonde transformation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhether you're a blonde battling unwanted yellow tones, a brunette seeking sophisticated cool dimension, or simply desire the current trend for ash-toned hair, this professional-grade system offers the perfect solution with gentle yet effective formulations. The 100% true-to-tone colour results eliminate the uncertainty often associated with toning services, delivering predictable neutralisation that can be precisely controlled through development time and shade selection. Particularly valuable for correcting colour issues or refreshing grown-out highlights, these ash formulations integrate seamlessly with existing colour while enhancing overall tone and dimension. The acidic technology not only ensures gentle processing but also creates exceptional shine that enhances the multidimensional appearance of the finished result, lending hair a healthy, polished appearance that appears naturally cool rather than artificially processed. With options ranging from subtle ash reflects to more intense neutralisation, this comprehensive collection addresses virtually every cool-toned colour goal with flexible, customisable solutions that can be used alone or intermixed for truly bespoke results. \u003cem\u003eCombining professional neutralising performance with hair-enhancing conditioning benefits, this premium demi-permanent system represents the intelligent choice for achieving sophisticated cool tones without compromising on hair health or future styling options, delivering salon-worthy results with minimal commitment and maximum shine.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of cool, sophisticated colour with blue-violet undertones specifically designed to neutralise unwanted warmth and brassiness.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine compared to untreated hair.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology that reinjects colour inside the hair fibre for natural, dimensional finish (particularly effective in the Ash Mocha variants 5.18 and 7.18 for complex cool reflects).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with cool-toned results that prevent warm undertones from emerging.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients across the range for gentler hair colouring without compromising on neutralising effectiveness.\u003c\/li\u003e\n\u003cli\u003eAll ash shades are completely intermixable for unlimited personalised cool-toned combinations (particularly versatile when mixing 9.1 with other ash shades for customised toning intensity).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information and follow professional mixing instructions precisely before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for neutralising yellow tones in blonde hair, eliminating brassiness in highlighted or balayage styles, creating sophisticated cool brunettes, or achieving trendy ash-toned results with up to 70% grey coverage. Ideal for those seeking cool, contemporary colour with gentle processing and conditioning benefits, particularly suited to previously lightened or colour-treated hair requiring tone correction.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) in a non-metallic bowl or applicator bottle. Apply quickly to dry hair wearing suitable gloves and develop for up to 20 minutes (less time for subtle toning, full development for maximum neutralisation) before rinsing thoroughly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, m-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol HCl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 5.1 Light Ash Brown, 5.18 Light Ash Mocha Brown, 6.1 Dark Ash Blonde, 6.12 Dark Ash Iridescent Blonde, 7.1 Ash Blonde, 7.18 Ash Mocha Blonde, 8.1 Light Ash Blonde, 9.1 Very Light Ash Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes (development time can be adjusted for toning intensity)\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type and maintenance\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70% with cool-toned results\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula that respects hair's natural structure\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% across the range (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology with blue-violet pigments for neutralisation\u003c\/li\u003e\n\u003cli\u003eBenefits: Neutralising action, glossy colour, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eSuitable For: All hair types, particularly effective on blonde hair requiring toning or brunettes seeking cool dimensions\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003cli\u003eIntermixable: All shades can be mixed together for custom cool-toned results\u003c\/li\u003e\n\u003cli\u003eApplications: Toning, neutralising brassiness, creating ash tones, refreshing, grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"5.1 Light Ash Brown","offer_id":55278218576250,"sku":"ESN-005047","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"5.18 Light Ash Mocha Brown","offer_id":55278218609018,"sku":"ESN-005048","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.1 Dark Ash Blonde","offer_id":55278218641786,"sku":"ESN-005049","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.12 Dark Ash Iridescent Blonde","offer_id":55278218674554,"sku":"ESN-005050","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"7.1 Ash Blonde","offer_id":55278218707322,"sku":"ESN-005051","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"7.18 Ash Mocha Blonde","offer_id":55278218740090,"sku":"ESN-005052","price":12.59,"currency_code":"GBP","in_stock":false},{"title":"8.1 Light Ash Blonde","offer_id":55278218772858,"sku":"ESN-005053","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"9.1 Very Light Ash Blonde","offer_id":55278218805626,"sku":"ESN-005054","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-LorealDiaColorAshSeries60ml-01.jpg?v=1744987739"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-iridescent-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Iridescent Series 60ml","description":"\u003cp\u003eExperience exquisite multi-dimensional colour with these specialised shades designed to deliver high-impact reflects and exceptional shine whilst maintaining optimal hair health. The \u003cstrong\u003eIridescent Series\u003c\/strong\u003e from this celebrated collection features unique pigment combinations that create striking yet sophisticated colour results—from the rich depth of Extra Burgundy Brown (4.20) to the subtle luminosity of Light Iridescent Blonde (8.2). Advanced Melanin Gap Filler Technology works to reinject colour inside the hair fibre, filling gaps from lost melanin for a natural, dimensional finish with remarkable vibrancy and depth that appears significantly more sophisticated than typical demi-permanent results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, balancing and conditioning whilst closing the cuticles for healthier-looking results with three times more shine than untreated hair. These carefully crafted iridescent formulations represent the perfect solution for clients seeking statement colour with subtle dimension and exceptional light-reflecting properties.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing, making it a pleasure to use for both professionals and at-home colourists seeking salon-quality results with these stand-out shades. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this specialised range with up to 92% natural origin ingredients, demonstrating their commitment to creating professional-quality products that are gentler on both hair and the environment without compromising performance or colour intensity. Each shade delivers true-to-tone colour that remains consistent from application to application, with Extra Burgundy Brown (4.20) providing rich, multi-tonal burgundy reflects that enliven brunette bases with sophisticated warmth, while Light Iridescent Blonde (8.2) offers delicate pearl-violet reflects that create luminous dimension on blonde hair. Particularly effective for adding contemporary colour dimension, refreshing faded fashion shades, or enhancing natural hair with light-reflecting properties, these demi-permanent formulas provide the perfect solution for achieving statement results that look natural yet distinctly refined.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat truly distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between vibrant colour delivery and gentle hair care benefits that leave strands looking healthier than before colouring. Unlike harsh permanent dyes that can leave hair feeling dry and damaged, this ammonia-free formula with shea butter and conditioning agents helps improve hair's overall condition while delivering precise dimensional colour results. The iridescent pigments are calibrated to provide effective colour vibrancy without creating artificial-looking results, maintaining natural movement and light play within the hair. Each 60ml tube provides sufficient product for a full application on medium-length hair when mixed with the recommended Dia Activateur (sold separately), with the colour gradually fading over approximately six weeks without harsh demarcation lines for easy maintenance. For clients seeking contemporary colour with exceptional reflect properties, these iridescent formulations represent a professional solution that addresses fashion-forward colour desires while simultaneously enhancing shine and condition for a truly premium result. The carefully balanced pigments work effectively on natural, coloured or highlighted hair, making this range extraordinarily versatile for creating subtle enhancement or statement colour transformation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhether you desire the rich, multi-dimensional warmth of burgundy tones or the subtle luminosity of iridescent blonde, these professional-grade formulations offer the perfect solution with gentle yet effective technology. The 100% true-to-tone colour results eliminate the uncertainty often associated with fashion shade services, delivering predictable dimension that can be precisely controlled through development time and application technique. Particularly valuable for adding contemporary colour interest to natural or previously coloured hair, these iridescent formulations integrate seamlessly while enhancing overall tone and dimension with their unique light-reflecting properties. The acidic technology not only ensures gentle processing but also creates exceptional shine that amplifies the multi-dimensional appearance of the finished result, lending hair a healthy, polished appearance that appears naturally vibrant rather than artificially processed. With these distinctive shade options, this collection addresses sophisticated colour goals with flexible, customisable solutions that can be used alone or intermixed with other shades for truly bespoke results to suit individual style preferences. \u003cem\u003eCombining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system represents the intelligent choice for achieving contemporary iridescent tones without compromising on hair health or future styling options, delivering salon-worthy multi-dimensional results with minimal commitment and maximum light-reflecting brilliance.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of multi-dimensional colour with unique iridescent pigment combinations for sophisticated light-reflecting results.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine compared to untreated hair.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology that reinjects colour inside the hair fibre for natural, dimensional finish (Extra Burgundy Brown 4.20 provides rich burgundy reflects while Light Iridescent Blonde 8.2 offers delicate pearl-violet dimension).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with fashion-forward iridescent results that appear sophisticated rather than artificial.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients across the range for gentler hair colouring without compromising on colour vibrancy or dimension.\u003c\/li\u003e\n\u003cli\u003eAll shades are completely intermixable with other Dia Color shades for unlimited personalised colour combinations and custom iridescent effects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information and follow professional mixing instructions precisely before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking contemporary multi-dimensional colour with gentle processing and conditioning benefits, particularly suited to previously lightened or colour-treated hair requiring refreshment. Ideal for adding sophisticated burgundy reflects to brunette hair (4.20) or creating delicate iridescent dimension on blonde bases (8.2) with up to 70% grey coverage.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) in a non-metallic bowl or applicator bottle. Apply quickly to dry hair wearing suitable gloves and develop for up to 20 minutes before rinsing thoroughly; process for the full development time to achieve maximum iridescent effect and colour intensity.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 4.20 Extra Burgundy Brown, 8.2 Light Iridescent Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type and maintenance\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70% with multi-dimensional results\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula that respects hair's natural structure\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% across the range (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology with iridescent pigments for dimensional reflects\u003c\/li\u003e\n\u003cli\u003eBenefits: Multi-dimensional colour, enhanced shine, improved condition, light-reflecting properties\u003c\/li\u003e\n\u003cli\u003eSuitable For: All hair types, particularly effective on hair seeking fashion-forward iridescent dimension\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003cli\u003eIntermixable: Can be mixed with other Dia Color shades for custom reflects\u003c\/li\u003e\n\u003cli\u003eApplications: Fashion colour, statement shades, adding dimension, refreshing, grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"4.20 Extra Burgundy Brown","offer_id":55278237352314,"sku":"ESN-005055","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"8.2 Light Iridescent Blonde","offer_id":55278237385082,"sku":"ESN-005056","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-DiaColorIridescent60ml-01.jpg?v=1744988174"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-gold-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Gold Series 60ml","description":"\u003cp\u003eElevate your hair with sunkissed radiance that captures the perfect balance of warmth and sophistication with this premium collection of golden-toned demi-permanent colours. The \u003cstrong\u003eGold Series\u003c\/strong\u003e from this celebrated collection features carefully calibrated warm pigments that create luminous, multi-dimensional results ranging from the rich depth of Light Golden Mahogany Brown (5.35) to the brilliant sunshine of Light Golden Blonde (8.3), with complementary copper-infused options that add extra vibrancy and dimension. Advanced Melanin Gap Filler Technology works to reinject colour inside the hair fibre, filling gaps from lost melanin for a natural, dimensional finish with remarkable warmth and depth that appears significantly more luxurious than typical demi-permanent results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, balancing and conditioning whilst closing the cuticles for healthier-looking results with three times more shine than untreated hair. These meticulously formulated golden shades represent the perfect solution for clients seeking to enhance their hair with sun-kissed warmth that appears naturally radiant rather than artificially brassy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing, making it a pleasure to use for both professionals and at-home colourists seeking salon-quality results with these luminous warm tones. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this specialised range with up to 92% natural origin ingredients, demonstrating their commitment to creating professional-quality products that are gentler on both hair and the environment without compromising performance or colour intensity. Each shade delivers true-to-tone colour that remains consistent from application to application, with precise calibration to achieve different warm effects—from the sophisticated warmth and rich mahogany reflects of 5.35 to the delicate golden balance of 6.3 and 8.3, enhanced by copper undertones in the statement-making 6.34 and 8.34 variants for those seeking more vibrant, multi-tonal warmth. Particularly effective for enhancing natural warm tones, counteracting dullness, refreshing faded warm shades, or adding sun-kissed dimension to natural or coloured hair, these demi-permanent formulas provide the perfect solution for achieving radiant results that look naturally enhanced yet distinctly luminous.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat truly distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between vibrant warmth delivery and gentle hair care benefits that leave strands looking healthier than before colouring. Unlike harsh permanent dyes that can leave hair feeling dry and damaged, this ammonia-free formula with shea butter and conditioning agents helps improve hair's overall condition while delivering precise golden colour results that complement a wide range of skin tones. The golden pigments are calibrated to provide effective warmth without creating brassy or overly orange results, maintaining sophisticated dimension and natural movement within the hair. Each 60ml tube provides sufficient product for a full application on medium-length hair when mixed with the recommended Dia Activateur (sold separately), with the colour gradually fading over approximately six weeks without harsh demarcation lines for easy maintenance. For clients seeking to enhance their natural colour with radiant warmth or add sun-kissed dimension, these gold formulations represent a professional solution that addresses colour desires while simultaneously enhancing shine and condition for a truly premium result.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe carefully balanced warm tones work effectively on natural, coloured or highlighted hair, making this range extraordinarily versatile for creating subtle enhancement or statement golden transformation. From the sophisticated warmth of Light Golden Mahogany Brown (5.35) that adds rich dimension to brunette hair to the delicate sunny reflects of Light Golden Blonde (8.3) that create natural-looking brightness, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. The copper-infused options (6.34 and 8.34) offer even more vibrancy for those seeking statement warmth with multi-dimensional copper-gold reflects that capture light beautifully. Whether you're seeking to warm up your natural colour, enhance existing highlights with golden tones, or create a complete warm colour transformation, these professional-grade formulations offer the perfect solution with gentle yet effective technology. The 100% true-to-tone colour results eliminate the uncertainty often associated with achieving the perfect warm shade, delivering predictable radiance that can be precisely controlled through development time and shade selection. \u003cem\u003eCombining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system represents the intelligent choice for achieving sophisticated golden tones without compromising on hair health or future styling options, delivering salon-worthy sun-kissed results with minimal commitment and maximum light-reflecting brilliance.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of radiant, sun-kissed colour with golden pigments specifically designed to create sophisticated warmth and luminosity (Light Golden Copper Blonde 8.34 offers the most vibrant warmth in the series).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine compared to untreated hair.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology that reinjects colour inside the hair fibre for natural, dimensional finish with remarkable warmth (Light Golden Mahogany Brown 5.35 provides the richest multi-dimensional warmth).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with warm-toned results that appear naturally radiant rather than artificially brassy.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients across the range for gentler hair colouring without compromising on colour vibrancy or dimension.\u003c\/li\u003e\n\u003cli\u003eAll shades are completely intermixable with other Dia Color shades for unlimited personalised warm-toned combinations (Dark Golden Blonde 6.3 works particularly well as a mixing base for custom warm formulations).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information and follow professional mixing instructions precisely before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking to enhance their natural colour with sophisticated warmth, counteract dullness, refresh faded golden tones, or achieve sun-kissed dimension with up to 70% grey coverage. Ideal for clients wanting to add radiance and luminosity to their hair with gentle processing and conditioning benefits, particularly well-suited to enhancing natural or coloured hair with golden or copper reflects.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) in a non-metallic bowl or applicator bottle. Apply quickly to dry hair wearing suitable gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum warmth and vibrancy (especially with copper-infused shades 6.34 and 8.34), allow full development time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 5.35 Light Golden Mahogany Brown, 6.3 Dark Golden Blonde, 6.34 Dark Golden Copper Blonde, 8.3 Light Golden Blonde, 8.34 Light Golden Copper Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type and maintenance\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70% with warm-toned results\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula that respects hair's natural structure\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% across the range (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology with golden and copper pigments for dimensional reflects\u003c\/li\u003e\n\u003cli\u003eBenefits: Radiant warm colour, enhanced shine, improved condition, light-reflecting properties\u003c\/li\u003e\n\u003cli\u003eSuitable For: All hair types, particularly effective on hair seeking golden enhancement or warmth\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003cli\u003eIntermixable: Can be mixed with other Dia Color shades for custom warm-toned results\u003c\/li\u003e\n\u003cli\u003eApplications: Adding warmth, enhancing natural colour, refreshing golden tones, grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"5.35 Light Golden Mahogany Brown","offer_id":55278259339642,"sku":"ESN-005057","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.3 Dark Golden Blonde","offer_id":55278259372410,"sku":"ESN-005058","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.34 Dark Golden Copper Blonde","offer_id":55278259405178,"sku":"ESN-005059","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"8.3 Light Golden Blonde","offer_id":55278259437946,"sku":"ESN-005060","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"8.34 Light Golden Copper Blonde","offer_id":55278259470714,"sku":"ESN-005061","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-LorealDiaColor60ml-01_b152ee4a-de8b-4dcb-9344-c12f7ca709d1.jpg?v=1744988420"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-copper-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Copper Series 60ml","description":"\u003cp\u003eTransform your hair with captivating copper brilliance that delivers head-turning vibrancy with sophisticated multi-dimensional depth. The \u003cstrong\u003eCopper Series\u003c\/strong\u003e features carefully calibrated warm copper pigments creating stunning results from the rich subtlety of Light Copper Brown (5.4) to the statement-making intensity of Deep Copper Blonde (7.44), with complementary gold and mahogany fusion options adding extra dimension. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural, dimensional finish with remarkable copper intensity. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, balancing and conditioning whilst closing the cuticles for healthier-looking results with three times more shine than untreated hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this range with up to 92% natural origin ingredients without compromising performance. Each shade delivers true-to-tone colour with precise calibration—from sophisticated Light Copper Brown (5.4) to vibrant Deep Copper Blonde (7.44), enhanced by complementary tones in Dark Copper Mahogany Blonde (6.45) and Light Copper Gold Blonde (8.43) for more complex, nuanced results. These demi-permanent formulas are particularly effective for creating fashion-forward copper statements, refreshing faded red shades, or adding warm dimension to natural or coloured hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between vibrant copper delivery and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise copper colour results that complement warm and neutral skin tones. The copper pigments provide effective vibrancy without creating artificially flat results, maintaining sophisticated dimension and natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether creating subtle enhancement or statement copper transformation, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. \u003cem\u003eCombining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system delivers salon-worthy vibrant results with maximum light-reflecting brilliance.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of vibrant copper colour with precisely calibrated pigments (Deep Copper Blonde 7.44 offers the most vibrant statement in the series).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology for natural, dimensional finish (Dark Copper Mahogany Blonde 6.45 provides enhanced depth with mahogany reflects).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with warm copper-toned results that appear professionally crafted rather than artificially flat.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients without compromising on colour vibrancy or dimension.\u003c\/li\u003e\n\u003cli\u003eAll shades are completely intermixable for unlimited personalised copper-toned combinations (Light Copper Gold Blonde 8.43 adds golden dimension).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking vibrant copper colour, refreshing faded red tones, creating fashion-forward warm statements, or achieving sophisticated copper dimension with up to 70% grey coverage. Ideal for clients wanting a colour statement with gentle processing and conditioning benefits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum copper vibrancy, allow full development time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 5.4 Light Copper Brown, 6.45 Dark Copper Mahogany Blonde, 7.44 Deep Copper Blonde, 8.43 Light Copper Gold Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70%\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology\u003c\/li\u003e\n\u003cli\u003eBenefits: Vibrant colour, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"5.4 Light Copper Brown","offer_id":55283802997114,"sku":"ESN-005062","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.45 Dark Copper Mahogany Blonde","offer_id":55283803029882,"sku":"ESN-005063","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"7.44 Deep Copper Blonde","offer_id":55283803062650,"sku":"ESN-005064","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"8.43 Light Copper Gold Blonde","offer_id":55283803095418,"sku":"ESN-005065","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-DiaColorCopper60ml-01.jpg?v=1745071160"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-red-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Red Series 60ml","description":"\u003cp\u003eUnleash captivating red dimension with this premium collection of red-toned demi-permanent colours designed to deliver head-turning vibrancy with sophisticated depth. The \u003cstrong\u003eRed Series\u003c\/strong\u003e features carefully calibrated red pigments creating striking results ranging from the subtle richness of Light Mahogany Brown (5.5) to the bold statement of Dark Intense Red Blonde (6.60), with the complex dimension of Red Iridescent Brown (4.62) offering unique multi-tonal reflects. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural, dimensional finish with remarkable red intensity that appears significantly more refined than typical temporary colour results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this range with up to 92% natural origin ingredients without compromising performance or intensity. Each shade delivers true-to-tone colour with precise calibration—from the sophisticated warmth of Light Mahogany Brown (5.5) to the vibrant statement of Dark Intense Red Blonde (6.60), with Red Iridescent Brown (4.62) offering unique violet-red reflects for enhanced depth. These demi-permanent formulas are particularly effective for creating fashion-forward red statements, refreshing faded red shades, or adding rich dimension to natural or coloured hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between vibrant red delivery and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise red colour results that complement a wide range of skin tones. The red pigments provide effective vibrancy without creating artificially flat results, maintaining sophisticated dimension and natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether creating subtle red enhancement or bold statement transformation, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. \u003cem\u003eCombining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system delivers salon-worthy vibrant red results with maximum light-reflecting brilliance.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of vibrant, multi-dimensional red colour with precisely calibrated pigments (Dark Intense Red Blonde 6.60 offers the boldest red statement in the series).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology for natural, dimensional finish (Red Iridescent Brown 4.62 provides unique violet-red reflects for enhanced depth).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with rich red-toned results that appear professionally crafted rather than artificially flat.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients without compromising on colour vibrancy or dimension.\u003c\/li\u003e\n\u003cli\u003eAll shades are completely intermixable for unlimited personalised red-toned combinations (Light Mahogany Brown 5.5 creates subtle red-brown dimension when used alone or mixed with other shades).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking vibrant red colour, refreshing faded red tones, creating fashion-forward statements, or achieving sophisticated mahogany dimension with up to 70% grey coverage. Ideal for clients wanting a red colour statement with gentle processing and conditioning benefits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum red vibrancy, allow full development time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 4.62 Red Iridescent Brown, 5.5 Light Mahogany Brown, 6.60 Dark Intense Red Blonde\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70%\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology with red pigments\u003c\/li\u003e\n\u003cli\u003eBenefits: Vibrant red colour, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"4.62 Red Iridescent Brown","offer_id":55283851002234,"sku":"ESN-005066","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"5.5 Light Mahogany Brown","offer_id":55283851035002,"sku":"ESN-005067","price":12.59,"currency_code":"GBP","in_stock":true},{"title":"6.60 Dark Intense Red Blonde","offer_id":55283851067770,"sku":"ESN-005068","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/0-LorealDiaColor60ml-01_b6035f24-8d97-41dd-9ee4-8dcf40514db7.jpg?v=1745071749"},{"product_id":"loreal-professionnel-dia-color-demi-permanent-gloss-hair-colour-matte-series-60ml","title":"Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Matte Series 60ml","description":"\u003cp\u003eAchieve sophisticated contemporary colour with this premium matte-toned demi-permanent colour designed to deliver refined, ultra-modern results. The \u003cstrong\u003eMatte Series\u003c\/strong\u003e features carefully calibrated ash and matte pigments creating distinctive results that neutralise unwanted warmth while delivering a contemporary finish that's increasingly sought-after in modern colour trends. Light Mat Ash Brown (5.71) combines ash and iridescent undertones for exceptional neutralising power with sophisticated dimension that appears significantly more refined than typical toning products. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural yet distinctly modern finish with remarkable neutralising capability. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. \u003cstrong\u003eL'Oreal Professionnel\u003c\/strong\u003e has formulated this specialised shade with up to 92% natural origin ingredients without compromising performance or neutralising capability. Light Mat Ash Brown (5.71) delivers true-to-tone colour with precise calibration of ash-matte pigments to create a contemporary look that counteracts unwanted warmth while maintaining natural-looking dimension. This demi-permanent formula is particularly effective for neutralising brassy tones in brown hair, refreshing faded cool shades, or creating modern matte dimension on natural or coloured hair.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWhat distinguishes the \u003cstrong\u003eDia Color Demi Permanent Gloss\u003c\/strong\u003e system is its perfect balance between effective neutralisation and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise matte colour results that appear sophisticated rather than flat or dull. The ash-matte pigments provide effective neutralisation without creating artificially harsh results, maintaining a contemporary finish with natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether neutralising unwanted warmth or creating a modern matte finish, this shade has been precisely formulated to deliver professional-quality results with minimal commitment. \u003cem\u003eCombining professional neutralising performance with hair-enhancing conditioning benefits, this premium demi-permanent matte formula delivers salon-worthy sophisticated results with contemporary appeal.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 weeks of sophisticated matte colour with precisely calibrated ash pigments for contemporary neutralising results.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.\u003c\/li\u003e\n\u003cli\u003eContains advanced Melanin Gap Filler Technology for natural yet distinctly modern finish (Light Mat Ash Brown 5.71 combines ash and iridescent tones for superior neutralisation).\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage with cool-toned results that appear sophisticated rather than flat or harsh.\u003c\/li\u003e\n\u003cli\u003eFeatures up to 92% natural origin ingredients without compromising on neutralising effectiveness.\u003c\/li\u003e\n\u003cli\u003eCan be intermixed with other Dia Color shades for unlimited personalised cool-toned combinations or used alone for distinctive modern matte results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information:\u003c\/h3\u003e\n\u003cp\u003eContains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for:\u003c\/h3\u003e\n\u003cp\u003ePerfect for those seeking sophisticated matte-toned colour, neutralising brassy tones in brown hair, creating contemporary cool dimension, or achieving up to 70% grey coverage with modern matte results. Ideal for clients wanting a distinctive cool-toned finish with gentle processing and conditioning benefits.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum neutralisation of warm tones, allow full development time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter \/ Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum \/ Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVolume: 60ml (2.03 fl oz)\u003c\/li\u003e\n\u003cli\u003eAvailable Shades: 5.71 Light Mat Ash Brown\u003c\/li\u003e\n\u003cli\u003eProcessing Time: Up to 20 minutes\u003c\/li\u003e\n\u003cli\u003eLongevity: Up to 6 weeks depending on hair type\u003c\/li\u003e\n\u003cli\u003eGrey Coverage: Up to 70%\u003c\/li\u003e\n\u003cli\u003eFormat: Gel-crème texture in tube\u003c\/li\u003e\n\u003cli\u003eMixing Ratio: 1:1.5 (60ml colour to 75ml developer)\u003c\/li\u003e\n\u003cli\u003eDeveloper Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately\u003c\/li\u003e\n\u003cli\u003epH Level: Acidic formula\u003c\/li\u003e\n\u003cli\u003eNatural Origin Ingredients: Up to 92% (minimum 84%)\u003c\/li\u003e\n\u003cli\u003eKey Technology: Melanin Gap Filler Technology with ash-matte pigments\u003c\/li\u003e\n\u003cli\u003eBenefits: Neutralising action, contemporary finish, enhanced shine, improved condition\u003c\/li\u003e\n\u003cli\u003eAmmonia Free: Yes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":55283857817978,"sku":"ESN-005069","price":12.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/1-DiaColorMatte5.71LightMatteAshBrown60ml-01.jpg?v=1745072002"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/collections\/Semi_Demi_Permanent_Hair_Colour.png?v=1722420394","url":"https:\/\/esondirect.co.uk\/collections\/semi-demi-permanent-hair-colour.oembed?page=3","provider":"Eson Direct","version":"1.0","type":"link"}