{"product_id":"loreal-professionnel-dia-activator-4-5-15-vol-1000ml","title":"Loreal Professionnel - Dia Activator 4.5% 15 Vol. 1000ml","description":"\u003cp\u003eUnlock the full potential of your demi-permanent colours with \u003cstrong\u003eLoreal Professionnel - Dia Activator 4.5% 15 Vol. 1000ml\u003c\/strong\u003e. As the strongest developer in the range, this activator is specifically tailored for use with Dia Light and Dia Color to provide maximum vibrancy and longevity. The rich cream formula ensures easy mixing and a non-drip application, allowing for precise placement of colour. It is completely fragrance-free, ensuring a neutral and comfortable environment for clients during their treatment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis 15 Vol developer provides a \"gradual lift,\" making it the \u003cem\u003eessential\u003c\/em\u003e choice for achieving \"natural colour\" results and covering grey hair effectively. When used with Dia Color, it can aid in covering up to 70% of white hair, providing a deeper, more saturated finish. L'Oréal's commitment to the environment is evident in the packaging, which is crafted from 100% recycled plastic, and the formula itself is vegan-certified, containing no animal by-products.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpecifically developed for L'Oréal Dia Light and Dia Color hair colours.\u003c\/li\u003e\n\u003cli\u003eProvides a gradual lift for natural, vibrant colour results.\u003c\/li\u003e\n\u003cli\u003eIdeal strength for achieving grey coverage on white hair.\u003c\/li\u003e\n\u003cli\u003eVegan formula ensures ethical grooming standards.\u003c\/li\u003e\n\u003cli\u003eFragrance-free for reduced sensitivity and irritation.\u003c\/li\u003e\n\u003cli\u003eBottle made from 100% recycled plastic materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eSafety Information\u003c\/h3\u003e\n\u003cp\u003eProfessional use only. Contains hydrogen peroxide which can cause eye damage; rinse immediately if contact occurs. Wear suitable gloves throughout the application process.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIdeal for\u003c\/h3\u003e\n\u003cp\u003eIdeal for clients requiring grey coverage, more visible colour changes, or those who need a stronger deposit of tone than lower volume developers can provide.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMix in a 1:1.5 ratio with your selected L'Oréal Dia Light or Dia Color shade. Apply to the hair, ensuring even distribution, and allow to process for the full recommended development time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume:\u003c\/strong\u003e 1000ml (33.8 fl.oz)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength:\u003c\/strong\u003e 4.5% \/ 15 Vol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormula Type:\u003c\/strong\u003e Cream Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompatibility:\u003c\/strong\u003e Dia Light and Dia Color\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEco-Credentials:\u003c\/strong\u003e 100% Recycled Plastic Bottle\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"Default Title","offer_id":56523095048570,"sku":"ESN-002015","price":15.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/dia-activateur-15-2025-11-slider1.jpg?v=1769612293","url":"https:\/\/esondirect.co.uk\/products\/loreal-professionnel-dia-activator-4-5-15-vol-1000ml","provider":"Eson Direct","version":"1.0","type":"link"}