{"product_id":"loreal-professionnel-dia-light-10-22-lightest-deep-iridescent-blonde-milkshake-60ml","title":"Loreal Professionnel - Dia Light 10.22 Lightest Deep Iridescent Blonde Milkshake 60ml","description":"\u003cp\u003eAchieve a spectacular, high-shine finish with the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Iridescent Series 60ml\u003c\/strong\u003e, the ultimate professional solution for modern hair toning. This innovative formula is expertly designed to gloss, tone, and refresh hair colour without the use of ammonia, ensuring a gentle yet effective chemical process. Enriched with a superpower 1% Hyaluronic Complex, it instantly combats dryness by enrobing each hair fibre in a deeply hydrating film. The unique acidic pH technology actively respects the hair's natural integrity, effectively sealing the cuticle for a smooth, glass-like surface. By choosing the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Iridescent Series 60ml\u003c\/strong\u003e, you can provide your clients with up to 3x less breakage and significantly improved manageability. This specific iridescent series is perfect for creating multi-dimensional reflects and neutralising unwanted warm undertones. Elevate your salon services with this \u003cem\u003eexceptional\u003c\/em\u003e treatment that leaves hair up to 2x more nourished and remarkably soft to the touch.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Iridescent Series 60ml\u003c\/strong\u003e is specifically engineered for sensitised or chemically treated hair that requires a delicate touch. Its advanced glossing technology ensures results that are up to 82% glossier compared to untreated hair, making it a vital tool for reviving dull or faded lengths. This versatile demi-permanent solution is ideal for global glossing, post-bleach toning, or refreshing permanent colour on mid-lengths and ends. Because the formula does not lift the natural base, it provides a seamless and low-maintenance result that clients will truly appreciate. The newly upgraded 60ml tube offers 20% more product, ensuring outstanding value for a busy professional salon environment. It provides a long-lasting gloss effect that remains vibrant and reflective for up to six weeks of beautiful wear. Invest in the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Iridescent Series 60ml\u003c\/strong\u003e today to guarantee a high-calibre, professional finish for every client.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eInfused with a superpower 1% Hyaluronic Complex to instantly replenish lost moisture and fight hair dryness.\u003c\/li\u003e\n    \u003cli\u003eUtilises an ammonia-free, acidic pH formula to perfectly seal the cuticle and respect the hair's natural cortex.\u003c\/li\u003e\n    \u003cli\u003eClinically proven to provide up to 3x less hair breakage, making it exceptionally safe for bleached or sensitised hair.\u003c\/li\u003e\n    \u003cli\u003eDelivers up to 82% glossier results for a brilliant, high-shine finish that lasts for up to six weeks.\u003c\/li\u003e\n    \u003cli\u003eLeaves the hair feeling up to 2x more nourished and significantly smoother after a single salon application.\u003c\/li\u003e\n    \u003cli\u003eUpgraded to a 60ml professional tube, providing 20% more product for superior efficiency and salon value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eSafety Information\u003c\/h3\u003e\n\u003cp\u003eHair colourants can cause severe allergic reactions; a professional allergy alert test must be conducted 48 hours prior to every application. Avoid contact with the eyes and do not use on an irritated or sensitive scalp. Please review the safety instructions and allergen warnings carefully before use.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eThis product is ideal for professional colourists looking to tone, refresh, or gloss sensitised hair while providing intense hydration and sophisticated iridescent reflects.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eMix 60ml of colour with 90ml of Diactivateur (6 vol or 9 vol) using a 1:1.5 ratio and apply to dry or towel-dried hair. Leave to develop for 5 to 20 minutes depending on the desired intensity, then emulsify gently and rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Glycerin, Propanediol, Oleic Acid, Oleyl Alcohol, Coco-Glucoside, Ethanolamine, Glycolic Acid, M-Aminophenol, Parfum \/ Fragrance, P-Aminophenol, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Toluene-2,5-Diamine, Sodium Metabisulfite, Sodium Hyaluronate, Pseudoalteromonas Ferment Extract, Tetramethyl Acetyloctahydronaphthalenes, Thioglycerin, Salicylic Acid, Sodium Hydroxide\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eDimensions: 60 ml \/ 2.02 fl. oz.\u003c\/li\u003e\n    \u003cli\u003eProduct Code: Loreal Dia Light Iridescent\u003c\/li\u003e\n    \u003cli\u003eColour: Iridescent Series\u003c\/li\u003e\n    \u003cli\u003eMaterial: Professional Cream-Gel Formula\u003c\/li\u003e\n    \u003cli\u003eConstruction and Materials: Hyaluronic Acidic Gloss Technology\u003c\/li\u003e\n    \u003cli\u003eMaintenance and Durability: Fade-resistant colour lasting up to 6 weeks\u003c\/li\u003e\n    \u003cli\u003eEasy to Clean Surfaces: Non-drip consistency for precise salon application\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"10.22 Lightest Deep Iridescent Blonde Milkshake","offer_id":56774684803450,"sku":"ESN-007562","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/IridescentBox_0b21573c-d848-4efd-8796-fc03fae47558.jpg?v=1775549029","url":"https:\/\/esondirect.co.uk\/products\/loreal-professionnel-dia-light-10-22-lightest-deep-iridescent-blonde-milkshake-60ml","provider":"Eson Direct","version":"1.0","type":"link"}