{"product_id":"loreal-professionnel-dia-light-demi-permanent-hyaluronic-acidic-gloss-colour-cool-brown-series-60ml","title":"Loreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Cool Brown Series 60ml","description":"\u003cp\u003eAchieve perfectly balanced, sophisticated brunette tones with the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Cool Brown Series 60ml\u003c\/strong\u003e. As an official seller, our trusted wholesale platform provides the safest and most cost-effective environment for retail shoppers and professional hairdressers to purchase genuine salon products. This demi-permanent gloss is expertly formulated to eliminate unwanted warm undertones while enveloping the hair fibre in a deeply hydrating 1% Hyaluronic Complex. The unique acidic pH technology seals the cuticle flat, locking in moisture and delivering up to 82% glossier, highly reflective colour. By choosing the \u003cstrong\u003eLoreal Professionnel - Dia Light Demi Permanent Hyaluronic Acidic Gloss Colour Cool Brown Series 60ml\u003c\/strong\u003e, you ensure a flawless, long-lasting cool brown finish that resists premature fading.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eIdeal for reviving faded brunette lengths or toning immediately after a balayage service, this advanced formula is completely free from ammonia. It actively respects the integrity of the hair's cortex, resulting in up to three times less breakage compared to traditional colouring systems. The newly upgraded 60ml tube offers 20% more product, allowing for highly efficient and economical applications during busy salon shifts. Your clients will absolutely love how this treatment leaves their hair feeling up to two times smoother and looking radiantly healthy for up to six weeks. It is an \u003cem\u003eessential\u003c\/em\u003e tool for any professional colourist seeking to provide premium Hyaluronic Glossing and French Blending services. Stock your salon with confidence by ordering directly from our official UK wholesale store.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eFormulated with a deeply hydrating 1% Hyaluronic Complex to instantly fight dryness and replenish lost moisture.\u003c\/li\u003e\n    \u003cli\u003eFeatures a gentle, ammonia-free acidic pH technology that perfectly seals the cuticle for maximum light reflection.\u003c\/li\u003e\n    \u003cli\u003eExpertly neutralises unwanted warm undertones, delivering a crisp, long-lasting cool brown finish for up to six weeks.\u003c\/li\u003e\n    \u003cli\u003eClinically tested to ensure up to three times less breakage, making it exceptionally safe for recently bleached hair.\u003c\/li\u003e\n    \u003cli\u003eLeaves the hair feeling remarkably conditioned, up to two times smoother, and looking up to 82% glossier.\u003c\/li\u003e\n    \u003cli\u003eConveniently upgraded to a larger 60ml professional tube, delivering 20% more product for superior salon value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eSafety Information\u003c\/h3\u003e\n\u003cp\u003eAlways wear protective disposable gloves and ensure you mix the product in a non-metallic bowl or shaker. Please advise the user to review all safety and allergy guidelines thoroughly before proceeding with the application.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal For\u003c\/h3\u003e\n\u003cp\u003eThis cool brown gloss is strictly ideal for professional hairdressers wanting to seamlessly neutralise brassy brunette tones while providing intense, damage-free hydration.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eCombine one 60ml tube with 90ml of Diactivateur (6 vol or 9 vol) in a 1:1.5 ratio, applying evenly using a brush or applicator bottle. Leave to develop for 5 to 20 minutes depending on the desired toning effect, then gently emulsify and rinse clear.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Glycerin, Propanediol, Oleic Acid, Oleyl Alcohol, Coco-Glucoside, Ethanolamine, Glycolic Acid, M-Aminophenol, Parfum \/ Fragrance, P-Aminophenol, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Toluene-2,5-Diamine, Sodium Metabisulfite, Sodium Hyaluronate, Pseudoalteromonas Ferment Extract, Tetramethyl Acetyloctahydronaphthalenes, Thioglycerin, Salicylic Acid, Sodium Hydroxide\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003eVolume: 60 ml \/ 2.02 fl. oz.\u003c\/li\u003e\n    \u003cli\u003eProduct Category: Semi \u0026amp; Demi Permanent Hair Colour\u003c\/li\u003e\n    \u003cli\u003eColour: Cool Brown Series\u003c\/li\u003e\n    \u003cli\u003eDesign Options: Upgraded 60ml professional salon tube\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Loreal Professionnel","offers":[{"title":"7.23 Iridescent Golden Blonde","offer_id":56735538708858,"sku":"ESN-007515","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"9.13 Very Light Beige Blonde","offer_id":56929106297210,"sku":"ESN-007697","price":11.99,"currency_code":"GBP","in_stock":true},{"title":"10.13 Lightest Beige Blonde Milkshake","offer_id":56929106329978,"sku":"ESN-007698","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/DiaLightCoolBrown.jpg?v=1774530074","url":"https:\/\/esondirect.co.uk\/products\/loreal-professionnel-dia-light-demi-permanent-hyaluronic-acidic-gloss-colour-cool-brown-series-60ml","provider":"Eson Direct","version":"1.0","type":"link"}