{"product_id":"selective-professional-oncare-kera-smooth-balm-250ml","title":"Selective Professional - OnCare Kera Smooth Balm 250ml","description":"\u003cp\u003e\u003cstrong\u003eSelective Professional - OnCare Kera Smooth Balm 250ml\u003c\/strong\u003e is a professional smoothing conditioner specifically formulated for long, unruly and frizz-prone hair. Its conditioning formula helps control frizz, improve manageability and leave the hair looking smoother, shinier and more polished. At the heart of the formula is a Keratin Blend designed to support damaged areas of the hair and improve the feel of strength, elasticity and fibre cohesion. Hydrolysed keratin helps reinforce the hair structure, while the conditioning ingredients help soften and smooth the lengths. The balm provides effective detangling after shampooing, making longer hair easier to comb and style. It is particularly useful for hair that feels rough, difficult to control or prone to becoming frizzy after washing.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003eUsed regularly as part of a professional haircare routine, \u003cstrong\u003eSelective Professional - OnCare Kera Smooth Balm 250ml\u003c\/strong\u003e helps maintain smoother, more manageable lengths without complicating the conditioning step. The formula also contains Nigella Sativa Seed Extract, Copaiba Balsam Resin and Babassu Oil alongside conditioning and smoothing agents. It can be left on for 2-3 minutes for regular conditioning or up to 5 minutes when a more intensive conditioning treatment is desired. The creamy balm is distributed through towel-dried hair after cleansing and then rinsed thoroughly, making it easy to incorporate into both salon and home routines. Its smoothing action makes it especially suitable for controlling flyaways and improving the overall appearance of long, unruly hair. \u003cem\u003eA practical professional conditioner for anyone looking to improve softness, shine, detangling and day-to-day manageability.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSpecially formulated for long, unruly and frizz-prone hair that needs improved smoothness and manageability.\u003c\/li\u003e\n\u003cli\u003eKeratin Blend helps support damaged areas of the hair while improving strength, elasticity and fibre cohesion.\u003c\/li\u003e\n\u003cli\u003eHelps control frizz and leaves the hair looking smoother, shinier and easier to style.\u003c\/li\u003e\n\u003cli\u003eConditioning formula assists with detangling to make long hair easier to comb after washing.\u003c\/li\u003e\n\u003cli\u003eContains Hydrolysed Keratin together with Nigella Sativa Seed Extract, Copaiba Balsam Resin and Babassu Oil.\u003c\/li\u003e\n\u003cli\u003eFlexible 2-5 minute development time allows regular conditioning or a more intensive treatment when required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eSafety Information\u003c\/h3\u003e\n\u003cp\u003eFor external use only; avoid contact with the eyes and rinse thoroughly with water if contact occurs. Discontinue use if irritation develops and review the product label before use.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIdeal for\u003c\/h3\u003e\n\u003cp\u003eIdeal for long, unruly, frizz-prone or difficult-to-manage hair that requires smoothing, conditioning and easier detangling. Suitable for professional salon use or a structured home haircare routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to washed, towel-dried hair and comb through to distribute evenly. Leave for 2-3 minutes, or up to 5 minutes for deeper conditioning, then rinse thoroughly.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Cetrimonium Chloride, Myristyl Alcohol, Parfum\/Fragrance, Nigella Sativa Seed Extract, Hydrolyzed Keratin, Glyceryl Stearate, Ethylhexyl Palmitate, Dipalmitoylethyl Hydroxyethylmonium Methosulfate, Glycerin, Copaifera Officinalis Resin\/Copaifera Officinalis (Balsam Copaiba) Resin, Orbignya Oleifera Seed Oil, Isododecane, Beta-Caryophyllene, Trametes Versicolor Extract, Simethicone, Tocopherol, Dimethicone, Citric Acid, Dimethiconol, Leuconostoc\/Radish Root Ferment Filtrate, Phenoxyethanol, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Salicylate, Hexamethylindanopyran, Linalool, Tetramethyl Acetyloctahydronaphthalenes.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct Code: P1003819\u003c\/li\u003e\n\u003cli\u003eProduct Type: Smoothing conditioning balm\u003c\/li\u003e\n\u003cli\u003eSize: 250ml \/ 8.45 UK fl oz \/ 8.45 US fl oz\u003c\/li\u003e\n\u003cli\u003eHair Type: Long, unruly and frizz-prone hair\u003c\/li\u003e\n\u003cli\u003eKey Technology: Keratin Blend\u003c\/li\u003e\n\u003cli\u003eKey Conditioning Ingredient: Hydrolysed Keratin\u003c\/li\u003e\n\u003cli\u003eAdditional Key Ingredients: Nigella Sativa Seed Extract, Copaiba Balsam Resin and Babassu Oil\u003c\/li\u003e\n\u003cli\u003eApplication: Apply to washed and towel-dried hair\u003c\/li\u003e\n\u003cli\u003eDevelopment Time: 2-3 minutes for regular conditioning or up to 5 minutes for deeper conditioning\u003c\/li\u003e\n\u003cli\u003eFinish: Smoother, shinier and more manageable hair\u003c\/li\u003e\n\u003cli\u003eMaintenance: Store securely closed in a cool, dry place and use according to the product instructions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":57302902145402,"sku":"ESN-008052","price":10.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0592\/8517\/6364\/files\/ONCAREKeraSmooth_balm_250ml.jpg?v=1790263527","url":"https:\/\/esondirect.co.uk\/products\/selective-professional-oncare-kera-smooth-balm-250ml","provider":"Eson Direct","version":"1.0","type":"link"}