In 1999, it seemed to most observers that the hairdressing profession was on the brink of extinction. However, Donnie Hawley, the dedicated founder of Layrite, continued his relentless quest to perfect his clients' haircuts. His progress was hampered by the conventional petroleum-based products his clients were using, which were difficult to wash out.

Donnie, who never wanted to limit style choices but was committed to a higher standard of barbering, worked tirelessly to find a solution. The result was a water-soluble pomade that 'holds like wax and washes out like gel'. One day, one of Donnie's customers commented that his pomade was the only product that made his hair look right and a brand was born.

Layrite Men's Grooming Products have since established themselves as the gold standard in traditional barbering and men's grooming. Often imitated but never duplicated, our products have become the first choice for barbers worldwide who seek quality and authenticity.

Enhance your salon offering by purchasing Layrite supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.