As the AS I AM brand, our primary focus is on customers who care for and style their hair at home. We are committed to giving them the dedicated time and specialised attention they truly deserve.

At the same time, our mission revolves around providing superior products, comprehensive education and exceptional customer service to every individual who chooses to purchase from us.

Enhance your salon offering by purchasing As I Am supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.