Brylcreem, a distinguished British brand specialising in men's hair styling products, first emerged in 1928. It was developed by County Chemicals at the Chemico Works in Bradford Street, Birmingham, England.

The brand's flagship product, a hair cream, quickly gained prominence. This cream, an emulsion of water and mineral oil stabilised with beeswax, is renowned for its high shine, a characteristic that influenced its name, derived from "brilliantine" and "cream". During World War II, Brylcreem saw a surge in popularity among British soldiers. It became particularly favoured by military pilots, known for their cutting-edge and sophisticated image.

These pilots needed to keep their longer hair impeccably styled during intense air battles, and Brylcreem became a standard issue for them. Over the subsequent decades, the Brylcreem look has remained iconic. It transitioned seamlessly from the slick styles of 1950s advertising executives to the modern-day red carpet. Now, 89 years since its inception, Brylcreem continues to be a symbol of men's style, maintaining its long-standing reputation for excellence in hair grooming.

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