Gail Federici, the CEO and founder of Color Wow, has earned a reputation as a serial "beauty problem solver". Her innovative company is often likened to "the Apple of hair care."

For the past four decades, Federici has been at the forefront of advancing the art, science, and business of hairdressing, introducing game-changing products. These products are not only industry-firsts but also unparalleled in their market, sharing a common trait: each formula represents a pioneering solution to a prevalent, yet unaddressed issue.

Color Wow distinguishes itself as a compact, capsule collection designed specifically for colour-treated hair, emphasising fewer but higher-performing formulas. Remarkably, Color Wow has garnered an unprecedented 70 beauty awards, testament to its innovative approach in the hair care industry.

Enhance your salon offering by purchasing Color Wow supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.