DeMert Brands has become a household name in the professional beauty industry, renowned for bringing salon quality hair care to the masses at an affordable price. The brand's journey began under the visionary leadership of Rocky and Bethany Pagliarulo, who took the reins of what was then known as Nature's Therapy in 2000. With a keen eye for the needs of the industry, they transformed DeMert into a powerhouse, best known for its Nail Enamel Dryer, a product that quickly became a market leader.

Under their stewardship, DeMert rebranded as DeMert Brands, while expanding its distribution and diversifying its product range. Today, it's a legacy brand, heralded by Beauty Store Business in 2012, with a rich history spanning over fifty years. The DeMert portfolio now boasts over 125 products across 12 different lines.

The core philosophy of DeMert Brands remains unchanged - to deliver unparalleled quality without the hefty salon price tag. This commitment to affordability does not compromise their ethical stance; DeMert prides itself on a strict no animal testing policy and is proud to manufacture all products in the USA. This blend of quality, ethics and affordability has made DeMert Brands a respected name in the UK beauty industry.

Enhance your salon offering by purchasing DeMert supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.