For over forty years, Directions has been a pioneer in the world of vibrant semi-permanent hair colour, captivating a diverse audience in the UK and beyond. Renowned for its unwavering commitment to cruelty-free products, Directions stands out in the beauty industry for its strict no animal testing policy. In addition, the brand's formulations are conscientiously free of ammonia, peroxide and PPD, in line with the evolving preferences of conscientious consumers.

Directions has won the admiration of a wide range of people, from avant-garde trendsetters to high-profile celebrities. This eclectic fan base is testament to the brand's ability to remain relevant and appealing to different demographics. The extensive palette of 46 vegan, customisable shades offers unparalleled scope for creativity and self-expression. Each colour invites users to explore and embrace their unique style, providing a medium for personal transformation.

Enhance your salon offering by purchasing Directions supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.