Under Maria's continued leadership, her sons Giovanni, Francesco and Roberto have been the driving force in bringing Framar into the global stylist spotlight. The next generation of Framar is avidly immersed in the world of social media, valuing the powerful connections fostered by every interaction.

To them, hairdressers are true superstars, and nurturing these relationships enables our team to create products that hairdressers can wholeheartedly endorse and proudly use in their professional endeavours. Maria's enduring commitment to Framar has laid a solid foundation, allowing her sons to carry on her legacy with a fresh perspective and a keen eye on the ever-evolving landscape of hairdressing.

With a deep understanding of the industry, they are not only maintaining the brand's reputation, but taking it to new heights. Their commitment to embracing digital platforms has facilitated the creation of a close-knit community where hairdressers and Framar collaborate, share ideas and elevate the craft. This synergy ensures that every Framar product not only meets, but exceeds the expectations of the talented individuals who use them in their salons.

Enhance your salon offering by purchasing Framar supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.