Infuse My.Colour, the brainchild of celebrated hair colourists Rob Forgione and Denis Kovalyov, emerged in 2016 as a beacon of hope for those battling colour fade and uninspiring pastel blondes. The innovative British brand, which focuses on professional-grade colour-enhancing shampoos and conditioners, is the result of the founders' deep-rooted expertise and decades of experience in the global hair care industry, spanning Europe, the USA, Australia and Russia.

Forgione and Kovalyov's journey, marked by stints with leading hair care brands, culminates in the creation of Infuse My.Colour. Their products are a testament to their passion and expertise, appealing to beauty insiders and top hairdressers worldwide. The brand's ethos extends beyond superior quality to include ethical practices. Infuse My.Colour stands out for its unwavering commitment to being 100% vegan and PETA-approved, with no parabens, sulphates or silicones.

In the UK, where sustainability and ethical consumerism are increasingly valued, Infuse My.Colour resonates deeply. It's not just a hair care line; it's a statement of professional excellence, ethical responsibility and a celebration of vibrant hair colour that lasts. The brand's rapid rise in the beauty world underscores its potential as a retail gem for salons that want to offer their clients the highest quality, most conscientious hair care solutions.

Enhance your salon offering by purchasing Infuse My. Colour supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.