Kadus was founded by hairdresser Ludwig Kegel in Freiburg, Germany. The name of the company comes from his first patent: "Kegel Automatischer Desinfektor Und Spüler", which translates as "Kegel's Automatic Disinfecting and Rinsing Machine". This was followed by the introduction of the Wella brand name, inspired by the German word for "waves", and its trademark was patented. Kadus Professional aims to be the leading source of inspiration and support for stylists worldwide.

The company prides itself on four core values: Accessibility, Togetherness, Reliability and Transparency. Accessibility is key, with the belief that professional beauty should be accessible to all. The value of Togetherness is underlined by a team-oriented approach that enhances the overall experience. Reliability is paramount, as client satisfaction depends on the quality of both products and services. Transparency is also key, fostering healthy partnerships through open and honest communication.

The Kadus Education Programme is designed to enhance the skills and potential of its participants. Its "Learn It, Live It, Share It" methodology is tailored for both individuals and salon environments. In addition, Kadus Professional offers a comprehensive range of colour, care and styling products to ensure stylists are well equipped to meet the diverse needs of their clients. In short, Kadus Professional positions itself as a trusted ally in the beauty industry.

Enhance your salon offering by purchasing Kadus supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.