Mad Beauty is, as you might have guessed, a company deeply immersed in the magical world of bath, body and beauty. Over the past two decades, they have been a source of inspiration and delight for their adoring clientele spread across the globe. Their portfolio includes design-led, quirky and ground-breaking products that have earned them a wealth of industry accolades and high-profile licences along their remarkable journey.

Their passion is to create self-care and gifting experiences that resonate with beauty enthusiasts around the world. These experiences allow individuals to connect with their favourite brands, express their unique personalities or create cherished moments with loved ones. Located just outside London, UK, the Mad Beauty studio is a vibrant epicentre of innovation, home to a dedicated team of in-house designers, developers and technicians. Here, they seamlessly combine their in-depth industry knowledge with boundless creativity and imagination to create products that not only feel good, but deliver real results.

Their commitment to creativity, coupled with their extensive knowledge of the beauty industry and meticulous attention to detail, guarantees a consistent delivery of smiles without ever compromising on quality or efficacy. In addition, Mad Beauty is firmly committed to cruelty-free practices and does not test on animals. They are also actively involved in minimising their environmental footprint by reducing overall packaging, eliminating plastic from secondary packaging and incorporating recyclable or recycled materials into their primary packaging wherever possible.

Enhance your salon offering by purchasing Mad Beauty supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.