Proraso, a renowned Italian grooming brand with over seventy years of history, has become synonymous with excellence in beard care. Founded in 1908, the brand really took off in 1948 with the introduction of Piero Martelli's groundbreaking pre-shave cream.

Celebrated for its professional quality, this product propelled Proraso to the forefront of the grooming industry, both in professional salons and for personal use. The brand's ethos combines traditional techniques with modern innovation, offering a comprehensive range of grooming products that include specialised tools, advanced formulas and natural ingredients.

Now in its fourth generation, Proraso continues to maintain the perfect balance between preserving the traditional art of shaving and embracing future advancements, cementing its status as a leader in beard care and grooming.

Enhance your salon offering by purchasing Proraso supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.