In 1996, Bed Head, founded by Anthony Mascolo, revolutionized the haircare industry with its innovative approach. Mascolo, known for his bold and rebellious spirit, aimed to cater to forward-thinking hairdressing professionals. Bed Head quickly stood out in the 90s for its unconventional approach, challenging traditional norms and bringing creative flair and self-expression to the forefront. This significantly shifted the styling product market, establishing TIGI as a leader in the field with its pioneering technology and distinctive packaging.

Presently, Bed Head has revitalized its iconic product range, maintaining its commitment to creativity and professionalism. The brand, in collaboration with the TIGI Creative Team, has developed a new line of haircare products suited for both professional stylists and consumers, ensuring top-notch performance in salons and at home. The latest packaging, inspired by youth subcultures and catering to interests in music, fashion, technology, and art, further cements Bed Head's status as a trendsetter in the haircare industry.