Wake Skincare was founded in 2017 by Leeds University graduates Alex Mavor and Anton Burton, in response to widespread complaints from their friends and colleagues about the appearance of dark circles and under-eye bags. Their first product, currently the best-selling eye gel on Amazon, boasts a staggering 2,000 reviews, with a bottle flying off the virtual shelves every two minutes.

This was followed by two more products: a face cream and a face mask. The latter, in particular, generated considerable anticipation, with a waiting list of 10,000 eager customers at launch. The genesis of the brand can be traced back to a collective dissatisfaction with the modern, screen-centric lifestyle of long hours and relentless connectivity.

Wake Skincare strives to alleviate these issues by offering a diverse range of natural, premium skincare products designed to enhance both appearance and overall wellbeing. They understand that true confidence goes beyond superficial aesthetics.

Enhance your salon offering by purchasing Wake Skincare supplies from Eson Direct, the UK's #1 leading salon supply warehouse. Make your purchase today to enhance your salon.