Loreal Professionnel - INOA No Ammonia Permanent Hair Colour Ash Series 60ml

Achieve perfect cool-toned results with this premium ammonia-free collection specifically formulated to neutralise unwanted warmth whilst delivering exceptional shine and condition. The INOA Ash Series features a comprehensive range of sophisticated cool shades from Light Ash Brown (5.1) to Lightest Ash Blonde (10.1), with specialised variants including Deep Ash (.11) for maximum neutralisation and Ash Iridescent (.12) for multidimensional cool reflects. This innovative collection represents the pinnacle of neutralising colour technology with its patented Oil Delivery System that utilises 60% oil to propel ash pigments deep into the hair fibre without ammonia, creating cool-toned results with up to 48% more shine whilst ensuring optimal scalp comfort during application. The vegan-friendly formulation combines professional-grade neutralising performance with gentle processing, eliminating the harsh chemical smell typically associated with permanent colouring whilst still delivering superior control over unwanted warmth. For those seeking maximum brass-neutralisation, the Deep Ash variants (7.11, 8.11, 9.11, 10.11) provide enhanced cooling power, whilst the Ash Iridescent options (5.12, 8.12, 9.12, 10.12) offer sophisticated multidimensional cool reflects with pearl undertones.

The Ash Series delivers exceptional neutralising results through its unique oil-powered technology that transforms the colouring experience for those seeking cool-toned perfection. This comprehensive collection offers the perfect cool shade for every need, from the sophisticated neutrality of Dark Ash Blonde (6.1) to the icy clarity of Very Light Ash Blonde (9.1), with carefully calibrated cool pigments that deliver consistent, predictable neutralising results. The specially formulated Deep Ash variants provide maximum brass-controlling power for even the most persistent warmth, whilst the innovative Ash Iridescent options add sophisticated dimensional coolness with subtle pearlescent reflects. Each 60ml tube contains concentrated colour cream that mixes effortlessly with the dedicated INOA oxidants to create a fluid formula that's easy to apply, with perfect consistency for both virgin applications on naturally warm hair and corrective work for orange or brassy tones. Unlike conventional neutralising colours, this ammonia-free formulation works at a moderate pH that minimises damage whilst still delivering professional-grade cooling results with exceptional longevity and fade resistance.

What distinguishes INOA's revolutionary ash technology from standard cool-toned colours is its exceptional balance between neutralising performance and hair care benefits. The oil-based delivery system creates a protective barrier around the scalp during processing, dramatically reducing irritation and discomfort whilst simultaneously nourishing the hair fibre for healthier-looking results. This innovative approach ensures maximum ash molecule penetration for superior neutralising power without the harshness and chemical smell typically associated with ammonia-based formulas. The fluid texture applies smoothly with perfect saturation, distributing consistently even on resistant areas for uniform cool results from root to tip. With development requiring just 35 minutes, this efficient system delivers salon-quality neutralising in less time than many conventional permanent colours. Each ash variant has been meticulously calibrated to deliver predictable cooling results with exceptional clarity, whether providing sophisticated neutrality with the standard Ash shades (x.1), enhanced brass control with Deep Ash options (x.11), or multidimensional cool reflects with the Ash Iridescent collection (x.12). Combining professional-grade neutralising performance with superior comfort and care, this premium permanent system offers the perfect balance of cooling power, enhanced shine and exceptional hair protection for truly transformative yet gentle ash-toned results.

Key Features:

• Features patented Oil Delivery System with 60% oil content that propels ash molecules deep into the hair fibre without ammonia for superior neutralising results with optimal scalp comfort.
• Delivers up to 48% more shine compared to pre-colouration with exceptional cool-toned clarity and up to 100% white hair coverage with no unwanted warmth.
• Offers three levels of neutralising intensity with standard Ash (x.1), Deep Ash (x.11) for maximum brass control, and Ash Iridescent (x.12) for dimensional cool reflects with subtle pearl undertones (Very Light Deep Ash Blonde 9.11 provides the most intense neutralising effect for persistent brassy tones).
• Ammonia-free formulation eliminates harsh chemical smell whilst still delivering professional-grade permanent neutralising results with exceptional longevity.
• Vegan-friendly formula contains no animal-derived ingredients or by-products for ethical colouring without compromising cool performance.
• Comprehensive ash shade range spanning from Light Ash Brown (5.1) to Lightest Ash Blonde (10.1) with specially formulated variants for every neutralising need.

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and wear suitable disposable gloves during application. Please review all product information before use.

Ideal for:

Perfect for those seeking professional-grade neutralising results with gentler processing, particularly clients with naturally warm hair, orange/brassy tones, or those desiring sophisticated cool-toned perfection. Ideal for neutralising unwanted warmth, creating cool blonde or ash brown shades, or refreshing faded ash tones with healthier-looking results.

How to use:

Mix equal parts INOA colour with recommended INOA oxydant (1:1 ratio) using non-metallic tools until homogeneous, apply to roots first followed by lengths and ends if needed, and process for 35 minutes without adding water. After development, emulsify gently and rinse thoroughly, finishing with specific INOA Post, Vitamino Color Spectrum or Metal Detox shampoo to preserve cool tones.

Ingredients:

Paraffinum Liquidum / Mineral Oil / Huile Minerale, Aqua / Water / Eau, Ethanolamine, Coco-Glucoside, Sodium Lauryl Sulfate, Peg-40 Hydrogenated Castor Oil, Hydroxypropyl Guar, Sodium Metabisulfite, Edta, Hydroxybenzomorpholine, Toluene-2,5-Diamine, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, Thioglycerin

Product Details:

• Product Category: Permanent Hair Colour
• Volume: 60ml (2.03 fl oz)
• Available Shades: 5.1 Light Ash Brown, 6.1 Dark Ash Blonde, 7.1 Ash Blonde, 8.1 Light Ash Blonde, 9.1 Very Light Ash Blonde, 10.1 Lightest Ash Blonde, 7.11 Deep Ash Blonde, 8.11 Light Deep Ash Blonde, 9.11 Very Light Deep Ash Blonde, 10.11 Lightest Deep Ash Blonde, 5.12 Light Iridescent Ash Brown, 8.12 Light Ash Iridescent Blonde, 9.12 Very Light Ash Iridescent Blonde, 10.12 Lightest Ash Iridescent Blonde
• Processing Time: 35 minutes
• Grey Coverage: Up to 100% with cool-toned results
• Format: Oil-based cream in tube
• Mixing Ratio: 1:1 (60ml colour to 60ml developer)
• Developer Required: INOA oxydants 10, 20 or 30 volume (3%, 6% or 9%) - sold separately
• pH Level: Moderate (lower than ammonia-based colours)
• Key Technology: Patented Oil Delivery System with 60% oil content and enhanced ash pigments
• Results: Enhanced shine (up to 48% more), superior neutralising power, exceptional longevity of cool tones
• Benefits: No ammonia odour, optimal scalp comfort, healthier-looking hair with cool-toned perfection
• Vegan Formula: Yes (no animal-derived ingredients or by-products)
• Specifically Designed For: Professional salon use with at-home maintenance