L'Oréal Professionnel Paris marks the origin of the brand's journey. Founded in Paris, the company was born from the innovative vision of Eugène Schueller, who dedicated his life and expertise to revolutionising the lives of hair professionals. Technological advancement is a cornerstone of the company's heritage.

L'Oréal Professionnel Paris pioneered the first safe hair colour and the first cold perm. In terms of safe performance, the company has been at the forefront of several breakthroughs, including the introduction of the skin allergy test and the tone level scale. Its protocols are designed to protect the health and safety of hairdressers while ensuring predictable results.

The brand has also played a pivotal role in fostering a sense of community among professionals. It established the first hairdressing school and pioneered large-scale events and competitions in the industry. This rich heritage has cemented L'Oréal Professionnel Paris' reputation as a trusted brand that has not only developed the trade, but also cultivated a close relationship with the professional community.

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