Loreal Professionnel - Dia Light Demi Permanent Acidic Gloss Hair Colour Ash Series 50ml

Experience the ultimate in cool blonde perfection with this premium acidic collection specifically formulated to deliver intense neutralising power with exceptional conditioning benefits. The Ash Series features concentrated ash pigments in multiple intensities creating precisely calibrated results for combating unwanted warmth at every level. From the balanced neutralisation of Natural Ash Blonde (7.01) to the intense cooling effect of Very Light Deep Ash Blonde Milkshake (9.11), this comprehensive collection offers solutions for every blonde challenge. The advanced pearl-ash combinations in Light Ash Pearl Blonde (8.18) and Lightest Ash Pearl Blonde (10.18) deliver sophisticated multi-dimensional neutralising whilst enhancing with pearlescent luminosity. This revolutionary acidic pH formula represents the gold standard for blonde maintenance and toning with unparalleled precision and hair-friendly benefits. The acidic gel-crème technology operates at a hair-friendly pH that closes the cuticle layer, enhancing light reflection for that coveted glass-like shine whilst simultaneously nourishing and conditioning for healthier-looking results.

The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated this specialised ash collection with varying intensities of blue-violet pigments to address specific toning challenges. The standard ash (.1) shades like Light Ash Blonde (8.1) and Very Light Ash Blonde Milkshake (9.1) deliver classic neutralisation for yellow tones, while the more intense deep ash (.11) variants such as Light Deep Ash Blonde Milkshake (8.11) provide intensified cooling for stubborn brass. The natural-ash (.01) options including Natural Ash Blonde (7.01), Very Light Natural Ash Blonde Milkshake (9.01), and Ash Blonde Milkshake (10.01) offer more subtle neutralisation with balanced softness for a natural-looking cool blonde. The innovative "Milkshake" technology found in multiple variants represents a significant advancement in gentle blonde toning, offering sublime neutralising results with exceptional luminosity. Unlike harsh toners, this ammonia-free formula contains conditioning shea butter that actually improves your hair's condition while neutralising unwanted warmth.

What distinguishes this collection from standard toners is its precision-engineered range of ash intensities combined with extraordinary conditioning benefits. These specialised formulas deliver targeted neutralising with precisely calibrated cool pigments that gradually fade without harsh demarcation lines, making them perfect for maintaining blonde perfection between salon visits. The collection offers unparalleled versatility with options for every blonde toning challenge—from the subtle neutralising in natural-ash (.01) shades to the intensive cooling in deep ash (.11) variants, with pearl-ash (.18) combinations providing sophisticated dimension. Each 50ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the neutralising effects gradually diminishing over time for the ultimate low-maintenance blonde maintenance solution. Combining professional-grade neutralising power with nourishing conditioning care, this premium acidic toning system delivers salon-worthy cool blonde results with exceptional shine and superior hair-friendly benefits for maintaining the perfect ash blonde.

Key Features:

• Features innovative acidic gel-crème technology that closes the cuticle layer for exceptional light-reflecting shine and 30% more conditioning.
• Delivers precision-engineered neutralising with varying intensities of blue-violet pigments to address specific blonde challenges (Light Deep Ash Blonde Milkshake 8.11 and Very Light Deep Ash Blonde Milkshake 9.11 offer intensified cooling for stubborn brass).
• Ammonia-free formula with conditioning shea butter improves hair's overall condition while neutralising unwanted warmth at every level.
• Creates seamless results that gradually fade without harsh demarcation lines for the ultimate low-maintenance blonde maintenance solution.
• Unique "Milkshake" technology delivers sublime neutralising results with exceptional luminosity specifically designed for delicate blonde toning (Very Light Natural Ash Blonde Milkshake 9.01 offers subtle neutralisation with balanced softness).
• Advanced pearl-ash combinations in Light Ash Pearl Blonde (8.18) and Lightest Ash Pearl Blonde (10.18) deliver sophisticated multi-dimensional neutralising with pearlescent luminosity.

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.

Ideal for:

Perfect for neutralising unwanted yellow, gold or orange tones in blonde or lightened hair, maintaining cool blonde perfection between salon visits, or enhancing with sophisticated ash dimension. Ideal for clients with sensitised or lightened hair who want professional-grade neutralising without further compromising hair health.

How to use:

Mix in a 1:1.5 ratio - combine one 50ml tube with 75ml of Dia Activateur 6 vol. (1.8%). Apply to dry hair wearing gloves and develop for 5-15 minutes depending on desired neutralising intensity before rinsing thoroughly; for intense toning with deep ash (.11) shades, check development frequently to avoid over-toning.

Ingredients:

Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid

Product Details:

• Product Category: Semi & Demi Permanent Hair Colour
• Volume: 50ml (1.69 fl oz)
• Available Shades: 7.01 Natural Ash Blonde, 8.1 Light Ash Blonde, 8.11 Light Deep Ash Blonde Milkshake, 8.18 Light Ash Pearl Blonde, 9.01 Very Light Natural Ash Blonde Milkshake, 9.1 Very Light Ash Blonde Milkshake, 9.11 Very Light Deep Ash Blonde Milkshake, 10.01 Ash Blonde Milkshake, 10.18 Lightest Ash Pearl Blonde
• Processing Time: 5-15 minutes (monitor development carefully for deep ash shades)
• Longevity: Gradually fades with washing
• Grey Coverage: Not designed for grey coverage
• Format: Acidic gel-crème texture in tube
• Mixing Ratio: 1:1.5 (50ml colour to 75ml developer)
• Developer Required: Dia Activateur 6 vol. (1.8%) - sold separately
• pH Level: Acidic formula
• Key Technology: Acidic gel-crème technology with precision-engineered ash pigments, innovative "Milkshake" technology for enhanced luminosity
• Pigment System: Varying intensities of blue-violet pigments (.1 standard ash, .11 deep ash, .01 natural ash, .18 ash-pearl)
• Benefits: Targeted neutralising, sophisticated ash dimension, enhanced shine, improved condition
• Ammonia Free: Yes
• Conditioning Effect: 30% more conditioning (instrumental test)