Wella Professionals - Shinefinity Zero Lift Glaze Cool Series 60ml

Explore the creative side of colour without commitment or damage with this innovative demi-permanent glazing system that delivers breathtaking fashion tones with exceptional shine and dimension. Wella Shinefinity Cool Series revolutionises colour enhancement, featuring exclusive Balanced pH technology that smooths the cuticle while depositing tone, resulting in multidimensional colour with extraordinary shine and a silky feel that lasts up to six weeks. This extensive collection of 18 fashion-forward shades encompasses everything from subtle Cool Mushroom and sophisticated Steel Orchid to vibrant Cherry Wine and ethereal Lavender Flash—offering a complete spectrum of creative possibilities from delicate pastels to rich jewel tones and sophisticated metallics. Each shade creates dimensional colour that shifts and changes in different lighting conditions, delivering professional-quality results without any lift or damage to your natural or coloured base. The revolutionary pH-balanced formula works differently from traditional demi-permanent colours, creating a protective colour layer that enhances shine while respecting your hair's integrity—perfect for those wanting fashion-forward tones without commitment to permanent colour.

What distinguishes the Cool Series from standard demi-permanent colours is the remarkable diversity of fashion tones available without the damage typically associated with creative colour. The pearl-infused metallics—including Blue Pearl (08/8), Silver Pearl (08/98), and Platinum Opal (09/81)—create stunning iridescent effects that shift and change with movement and light, whilst the pastel options like Pink Shimmer (09/65) and Opal Flash (010/8) deliver delicate washes of fashion colour with exceptional clarity. For those seeking more vibrant options, the wine-inspired tones—Deep Cherry (04/65), Cherry Wine (06/6), and Strawberry Wine (07/59)—offer rich, multidimensional colour with remarkable depth and shine. The zero-lift, zero-damage formula makes these shades perfect for both virgin hair seeking subtle fashion enhancement and pre-lightened or coloured hair needing creative tone refinement. Professional colourists particularly value these glazes for their versatility—they can be used to create fashion colour that fades gradually without unwanted tones, add dimension to pre-lightened hair, or neutralise unwanted colours whilst delivering unprecedented shine and condition.

Each 60ml tube of Shinefinity Zero Lift Glaze contains enough product for a full glaze application on medium-length hair, requiring just a 1:1 mix with the dedicated Shinefinity Activator for optimal results. The premium cream formula offers excellent control during application with a comfortable development process that takes just 5-20 minutes depending on desired intensity and hair porosity. Unlike traditional fashion tones that fade patchily, Shinefinity's advanced technology ensures true-to-tone results throughout its 4-6 week lifespan, even on porous or previously treated hair that typically fades unevenly. The cool-toned pastels work most visibly on pre-lightened bases but can also add subtle dimension to natural hair—Toffee Cream (07/13) and Toffee Milk (09/13) create beautiful warmth-controlling effects on blonde bases, while Smoky Opal (07/81) delivers sophisticated ash-violet dimension to neutralise unwanted warmth. For clients concerned about ingredient safety, the clean formula is free from ammonia, alcohol, silicones, mineral oil, SLS/SLES and animal-derived ingredients, making it a conscious choice for both creative expression and ingredient transparency. Whether creating subtle metallic effects, delicate pastel tones, vibrant fashion colour, or simply boosting shine while neutralising unwanted warmth, this pH-balanced fashion collection delivers beautiful, dimensional results with zero lift and zero damage for creative colour enhancement that looks as good as it feels.

Key Features:

• Features exclusive Balanced pH technology that smooths the cuticle for unprecedented shine and silky feel while depositing creative fashion tones.
• Delivers zero lift and zero damage, making it ideal for adding fashion colour without compromising hair condition.
• Creates multidimensional colour effects that shift and change in different lighting conditions (Blue Pearl 08/8 delivers ethereal cool-toned iridescence that appears differently depending on light and movement).
• Offers 18 fashion-forward shades encompassing pastels, metallics, and vibrant tones for limitless creative possibilities.
• Clean formula free from ammonia, alcohol, silicones, mineral oil, SLS/SLES and animal-derived ingredients for gentle yet effective creative colour.
• Provides true-to-tone results that last up to 6 weeks, fading gradually without unwanted tones even on porous or pre-lightened hair.

Safety Information:

Contains colour ingredients that may cause allergic reactions; always perform a patch test 48 hours before application even if you have previously used hair colour products. Please review all product information before use.

Ideal for:

Perfect for clients seeking creative fashion tones, pastel effects, or metallic dimension without lift or damage. Ideal for those wanting to experiment with temporary fashion colour, neutralise unwanted tones with creative options, or enhance pre-lightened hair with sophisticated dimension and incredible shine.

How to use:

Mix in 1:1 ratio with Shinefinity Activator in a non-metallic bowl until smooth and creamy. For best results with fashion tones, apply to pre-lightened or naturally light hair for maximum colour visibility. Process for 5 minutes for subtle results or up to 20 minutes for maximum intensity, then emulsify, rinse thoroughly and follow with appropriate aftercare.

Ingredients:

Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Sodium Sulfate, 2-Methoxymethyl-p-Phenylenediamine, Ethanolamine, Mica, Sodium Sulfite, Dicetyl Phosphate, Resorcinol, Ascorbic Acid, Parfum/Fragrance, Ceteth-10 Phosphate, Steareth-200, Citric Acid, m-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Titanium Dioxide, 4-Amino-2-Hydroxytoluene

Product Details:

• Available Shades: 04/12 Cool Chia, 04/65 Deep Cherry, 05/98 Steel Orchid, 06/6 Cherry Wine, 06/71 Frosted Chestnut, 07/12 Cool Mushroom, 07/13 Toffee Cream, 07/59 Strawberry Wine, 07/75 Raspberry Latte, 07/81 Smoky Opal, 08/8 Blue Pearl, 08/98 Silver Pearl, 09/13 Toffee Milk, 09/61 Iced Platinum, 09/65 Pink Shimmer, 09/81 Platinum Opal, 010/6 Lavender Flash, 010/8 Opal Flash
• Size: 60ml (2.03 fl oz) tube
• Mixing Ratio: 1:1 with Shinefinity Activator (sold separately)
• Development Time: 5-20 minutes depending on desired intensity
• Lift Level: Zero (colour deposit only)
• Durability: Up to 6 weeks
• Key Technology: Balanced pH technology for cuticle smoothing
• Formula Benefits: Zero lift, zero damage, clean ingredients
• Free From: Ammonia, alcohol, silicones, mineral oil, SLS/SLES, animal-derived ingredients
• Best Results On: Pre-lightened or naturally light hair for maximum colour visibility
• Format: Cream
• Suitable For: Professional or at-home use