Loreal Professionnel - Dia Light Demi Permanent Acidic Gloss Hair Colour Cool Brown Series 50ml

Discover the ultimate cool-toned glossing collection designed to neutralise unwanted warmth whilst delivering sophisticated dimension with exceptional conditioning benefits. The Cool Brown Series features carefully calibrated cool pigments creating balanced results from the neutralising depth of Dark Beige Blonde (6.13) to the icy luminosity of Light Ash Iridescent Blonde Milkshake (10.12), with complementary options like Iridescent Ash Blonde (7.12) and Very Light Ash Blonde (9.13) offering targeted neutralising solutions. This revolutionary acidic pH formula represents the perfect solution for combating brassy tones whilst enhancing with sophisticated cool dimension. The advanced acidic gel-crème technology operates at a hair-friendly pH that closes the cuticle layer, enhancing light reflection for that coveted glass-like shine whilst simultaneously nourishing and conditioning for healthier-looking results with remarkable softness and manageability.

The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated this specialised cool collection to neutralise unwanted warmth and enhance with sophisticated cool dimension without lifting or dramatically altering your base. Each shade delivers targeted neutralising benefits with precise calibration—from the sophisticated beige tones of Dark Beige Blonde (6.13) to the pearl-ash combination in Iridescent Ash Blonde (7.12), with unique options like Iridescent Iced Milkshake (9.12) and Lightest Beige Blonde Milkshake (10.13) designed specifically for delicate blonde toning. The innovative "Milkshake" technology found in shades 9.12, 10.12, 10.13 and 10.23 represents a significant advancement in gentle blonde toning, offering sublime pearlescent cool reflects with exceptional luminosity. Unlike many toning products, this ammonia-free formula contains conditioning shea butter that actually improves your hair's condition with 30% more conditioning effect, making it ideal even for those with sensitised or lightened hair.

What distinguishes Dia Light from standard toning products is its perfect balance between targeted neutralising benefits and extraordinary conditioning care. This innovative acidic formula delivers gentle neutralising with the perfect calibration of cool tones that gradually fade without harsh demarcation lines, making it perfect for maintaining blonde or lightened hair between salon visits. The wide range of cool options allows for precision toning across multiple levels—the complex pearl reflects in Iridescent Gold Blonde (7.23) and Light Iridescent Golden Blonde (8.23) balance yellow tones whilst maintaining luminosity, while Light Iridescent Golden Blonde Milkshake (10.23) offers the most delicate golden-pearl balance for ultra-light blondes. Each 50ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the subtle neutralising effects gradually diminishing over time for the ultimate low-maintenance blonde maintenance solution. Combining professional neutralising benefits with nourishing conditioning care, this premium acidic gloss system delivers salon-worthy cool dimension with extraordinary shine and exceptional hair-friendly maintenance for blonde and lightened hair.

Key Features:

• Features innovative acidic gel-crème technology that closes the cuticle layer for exceptional light-reflecting shine and 30% more conditioning.
• Delivers targeted neutralising benefits with sophisticated cool dimension without lifting or dramatically altering your base (Iridescent Iced Milkshake 9.12 offers exceptional cool-pearl reflects for sublime neutralising on light blonde hair).
• Ammonia-free formula with conditioning shea butter improves hair's overall condition while neutralising unwanted warmth.
• Creates seamless results that gradually fade without harsh demarcation lines for the ultimate low-maintenance blonde maintenance option.
• Unique "Milkshake" technology in shades 9.12, 10.12, 10.13 and 10.23 delivers sublime pearlescent cool reflects with exceptional luminosity for the ultimate blonde maintenance (Light Ash Iridescent Blonde Milkshake 10.12 provides the most intensive cool-neutralising option for very light blonde).
• Wide range of cool options from levels 6-10 allows for precision toning across multiple depths with perfectly calibrated neutralising pigments.

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.

Ideal for:

Perfect for those seeking to neutralise unwanted warmth in blonde or lightened hair, maintain cool tones between salon visits, or enhance with sophisticated cool dimension. Ideal for clients with sensitised or lightened hair who want targeted neutralising benefits without further compromising hair health.

How to use:

Mix in a 1:1.5 ratio - combine one 50ml tube with 75ml of Dia Activateur 6 vol. (1.8%) for blonde/milkshake shades or 9 vol. (2.7%) for darker tones. Apply to dry hair wearing gloves and develop for 5-20 minutes (typically 5-10 minutes for blonde toning) depending on desired neutralising intensity before rinsing thoroughly.

Ingredients:

Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid

Product Details:

• Product Category: Semi & Demi Permanent Hair Colour
• Volume: 50ml (1.69 fl oz)
• Available Shades: 6.13 Dark Beige Blonde, 7.12 Iridescent Ash Blonde, 7.23 Iridescent Gold Blonde, 8.23 Light Iridescent Golden Blonde, 9.12 Iridescent Iced Milkshake, 9.13 Very Light Ash Blonde, 10.12 Light Ash Iridescent Blonde Milkshake, 10.13 Lightest Beige Blonde Milkshake, 10.23 Light Iridescent Golden Blonde Milkshake
• Processing Time: 5-20 minutes (5-10 minutes recommended for blonde toning)
• Longevity: Gradually fades with washing
• Grey Coverage: Not designed for grey coverage
• Format: Acidic gel-crème texture in tube
• Mixing Ratio: 1:1.5 (50ml colour to 75ml developer)
• Developer Required: Dia Activateur 6 vol. (1.8%) for blonde/milkshake shades or 9 vol. (2.7%) for darker tones - sold separately
• pH Level: Acidic formula
• Key Technology: Acidic gel-crème technology with cool neutralising pigments, innovative "Milkshake" technology for blonde shades
• Benefits: Targeted neutralising, sophisticated cool dimension, enhanced shine, improved condition
• Ammonia Free: Yes
• Conditioning Effect: 30% more conditioning (instrumental test)