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The INOA Cool Brown Series excels in performance, offering up to 100% coverage of white hair and leaving locks looking up to 48% shinier post-application. This versatile series features an array of cool shades, from sophisticated beige blondes like 6.13 Dark Beige Blonde and 7.13 Beige Blonde, to nuanced ash tones such as 4.15 Ash Mahogany Brown and 7.18 Ash Mocha Blonde. It also includes beautiful iridescent hues like 7.23 Iridescent Golden Blonde and 5.25 Light Iridescent Mahogany Brown. The vegan*, fluid formula ensures easy mixing, application, and rinsing for a seamless professional service.
Choose your ideal cool shade from this comprehensive INOA range, designed to neutralise warmth and deliver lasting, true-to-tone colour. Whether aiming for a subtle beige, a cool ash reflection, or a shimmering iridescent finish, this series provides consistent, predictable outcomes. Hair feels nourished and looks exceptionally radiant after colouring. Experience the perfect blend of advanced oil-based technology and gentle, ammonia-free colour. Discover your perfect cool shade today.
Variant Key Features:
- Permanent hair colour formulated without ammonia for an odour-free, comfortable application.
- Powered by the unique Oil Delivery System (ODS2) for enhanced hair condition and optimal scalp comfort.
- Provides up to 100% flawless coverage of white or grey hair.
- Increases hair shine significantly, leaving it up to 48% shinier (instrumental test vs before colour).
- Features a diverse range of cool brown and blonde shades (including Beige, Ash, Ash Mocha, and Iridescent tones).
- Vegan formula* with a smooth consistency for easy professional use (*no animal-derived ingredients).
Safety Information:
Hair colourants can cause severe allergic reactions; perform an allergy alert test 48 hours prior to each application. For professional use only; wear suitable disposable gloves during mixing, application, and rinsing.
Always read and follow the safety instructions and directions for use carefully.
Ideal for:
Individuals seeking sophisticated, long-lasting cool brown or blonde hair colour without ammonia. Perfect for those wanting to neutralise warmth, achieve full white hair coverage, and enhance shine with optimal scalp comfort.
How to use:
Mix the INOA colour and the recommended INOA oxidant (10, 20, or 30 vol) in a 1:1 ratio using non-metallic tools until a uniform cream is obtained. Apply to roots and, if required, lengths and ends, develop for 35 minutes, then emulsify, rinse thoroughly, and shampoo with INOA Post or Metal Detox Shampoo.
Ingredients:
Paraffinum Liquidum / Mineral Oil / Huile Minerale, Aqua / Water / Eau, Ethanolamine, Coco-Glucoside, Sodium Lauryl Sulfate, Peg-40 Hydrogenated Castor Oil, Hydroxypropyl Guar, Sodium Metabisulfite, Edta, Hydroxybenzomorpholine, Toluene-2,5-Diamine, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, Thioglycerin. (Note: Specific dye components will vary depending on the exact shade within the series).
Product Details:
- Product Type: Permanent Hair Colour
- Series: INOA Cool Brown Series
- Volume: 60ml / approx. 2.1 fl oz
- Colour Range: 6.13 Dark Beige Blonde, 7.13 Beige Blonde, 8.13 Light Beige Blonde, 9.13 Very Light Beige Blonde, 4.15 Ash Mahogany Brown, 5.15 Light Ash Mahogany Brown, 5.18 Light Ash Mocha Brown, 7.18 Ash Mocha Blonde, 6.23 Dark Iridescent Golden Blonde, 7.23 Iridescent Golden Blonde, 8.23 Light Iridescent Golden Blonde, 5.25 Light Iridescent Mahogany Brown
- Technology: Oil Delivery System (ODS2)
- Formula Base: Oil-based, Ammonia-Free
- Mixing Ratio: 1:1 with INOA Oxydant (10, 20, or 30 vol)
- Development Time: 35 minutes
- Coverage: Up to 100% white hair coverage
- Scent: Neutral (Ammonia-Free)
- Formula Properties: Vegan (*no animal-derived ingredients or by-products)
- Packaging: Aluminium Tube
This may affect allergen information therefore you should always check product labels and not rely solely on the information presented here.
There may be errors and changes in the measurements of the images with sizing charts. For products where you are unsure of the product sizes, please contact us before ordering.
This information is supplied for personal use only. It may not be reproduced in any way whatsoever without the prior consent of Eson Direct UK Limited nor without due acknowledgement.
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