Loreal Professionnel - INOA No Ammonia Permanent Hair Colour 5.17 Light Ash Cool Brown 60ml

Indulge in a premium, salon-quality hair colouring experience that prioritises both stunning results and well-being. This innovative range employs a unique, patented Oil Delivery System, featuring a high concentration of 60% oil. This technology not only ensures vibrant, high-impact colour but also provides optimal scalp comfort during the process. Crucially, the formula is entirely ammonia-free, eliminating the harsh odour often associated with permanent hair dyes and creating a much more pleasant application for everyone involved.

Achieve sophisticated, modern matte finishes with exceptional colour intensity and longevity. The Loreal Professionnel - INOA No Ammonia Permanent Hair Colour Matte Series delivers impressive results, including up to 48% more shine compared to hair before colouring, despite its matte focus. It offers reliable, full coverage, effectively concealing up to 100% of white or grey hairs for a seamless look. The fluid consistency makes the INOA Matte Series colour easy to mix, apply, and rinse, ensuring a smooth and efficient service, perfect for achieving shades like (5.17 Light Ash Cool Brown).

Committed to conscious beauty, this professional hair colour boasts a vegan formula, containing no animal-derived ingredients or by-products. The INOA No Ammonia Permanent Hair Colour Matte Series provides beautiful, cool-toned matte results while leaving hair looking and feeling healthy. Trust in L'Oréal Professionnel's expertise for predictable, true-to-tone colour that respects the hair fibre and scalp. Elevate your colour service with this advanced, ammonia-free matte solution.

Key Features

• Ammonia-free formulation for a pleasant colouring experience without the strong odour.
• Features a unique 60% Oil Delivery System for enhanced scalp comfort and hair nourishment.
• Provides high-impact, permanent colour with a sophisticated matte finish.
• Delivers up to 100% coverage of white and grey hair.
• Boosts shine by up to 48% compared to hair before colouration.
• Offers a vegan formula, free from animal-derived ingredients (e.g., in shade 5.17 Light Ash Cool Brown).

Safety Information

Hair colourants can cause severe allergic reactions; an allergy alert test must be conducted 48 hours prior to each application. Avoid contact with eyes and do not use to dye eyelashes or eyebrows. Please read and follow the usage instructions carefully.

Ideal for

Clients seeking permanent, cool-toned matte hair colour with full white coverage, optimal scalp comfort, and increased shine. Also suitable for those preferring ammonia-free and vegan hair dye formulations.

How to use

Wear suitable disposable gloves. Mix the INOA Matte colour and the recommended INOA oxidant (10, 20, or 30 vol) in a strict 1:1 ratio using non-metallic tools. Apply to hair, develop for 35 minutes, then emulsify, rinse thoroughly, and finish with a post-colour shampoo.

Ingredients

Paraffinum Liquidum / Mineral Oil / Huile Minerale, Aqua / Water / Eau, Ethanolamine, Coco-Glucoside, Sodium Lauryl Sulfate, Peg-40 Hydrogenated Castor Oil, Hydroxypropyl Guar, Sodium Metabisulfite, Edta, Hydroxybenzomorpholine, Toluene-2,5-Diamine, Ascorbic Acid, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, Thioglycerin. (Note: Specific dye components may vary slightly depending on the shade).

Product Details

• Product Type: Permanent Hair Colour
• Series: INOA Matte
• Volume: 60ml / approx. 2.11 fl oz
• Weight (Tube): Approx. 60g / 2.1 oz (excluding packaging)
• Product Code (Example): 5.17 Light Ash Cool Brown (Specific code varies by shade)
• Colour: Cool Matte Shades (e.g., Light Ash Cool Brown)
• Material (Formulation): Ammonia-Free Oil-Based Cream
• Construction and Materials (Packaging): Likely Aluminium Tube, Cardboard Box
• Key Feature: Oil Delivery System (60% oil), Matte Finish
• Scent: Ammonia-Free (Pleasant)
• Formula: Vegan
• Maintenance and Durability: Permanent colour requires root touch-ups as hair grows. Use colour-safe hair care products.
• Easy to Clean Surfaces: Standard salon clean-up procedures for hair dye spills apply.