Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Warm Brown Series 60ml

Achieve perfectly balanced blonde colour with this premium collection of warm-toned demi-permanent colours designed to deliver sophisticated dimension with exquisite luminosity. The Warm Brown Series features carefully calibrated multi-dimensional pigments creating nuanced results with the perfect balance between warmth and sophistication. Golden Iridescent Blonde (7.32) combines rich golden tones with delicate pearl-violet reflects for exceptional dimension that appears radiant yet controlled, while Light Golden Ash Blonde (8.31) offers a more subtle balance with gentle golden warmth tempered by sophisticated ash undertones. Advanced Melanin Gap Filler Technology reinjects colour inside the hair fibre for a natural, dimensional finish with remarkable complexity that appears significantly more refined than typical blonde toning products. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, conditioning while closing the cuticles for healthier-looking results with three times more shine than untreated hair.

The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing for salon-quality results at home. L'Oreal Professionnel has formulated these specialised shades with up to 92% natural origin ingredients without compromising performance or dimension. Each shade delivers true-to-tone colour with precise calibration for perfectly balanced blonde results—Golden Iridescent Blonde (7.32) creating rich, multi-faceted warm dimension while Light Golden Ash Blonde (8.31) offers a more subtle, controlled warmth with sophisticated ash balance. These demi-permanent formulas are particularly effective for toning highlighted or lightened hair, refreshing faded blonde shades, or creating dimension on natural blonde hair with the perfect balance between warm radiance and cool sophistication.

What distinguishes the Dia Color Demi Permanent Gloss system is its perfect balance between colour complexity and gentle hair care benefits. This ammonia-free formula with shea butter improves hair's overall condition while delivering precise multi-dimensional colour results that complement a wide range of skin tones. The balanced pigments provide effective dimension without creating overly warm or brassy results, maintaining sophisticated blonde tones with natural movement. Each 60ml tube provides sufficient product for a full application when mixed with the recommended Dia Activateur, with the colour gradually fading over approximately six weeks without harsh demarcation lines. Whether creating subtle dimension or a complete blonde transformation, these shades have been precisely formulated to deliver professional-quality results with minimal commitment. Combining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system delivers salon-worthy balanced blonde results with perfect dimension and maximum light-reflecting brilliance.

Key Features:

• Delivers up to 6 weeks of perfectly balanced blonde colour with precisely calibrated multi-dimensional pigments (Golden Iridescent Blonde 7.32 offers richer golden tones with pearl-violet reflects).
• Ammonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine.
• Contains advanced Melanin Gap Filler Technology for natural, dimensional finish (Light Golden Ash Blonde 8.31 provides controlled warmth with sophisticated ash balance).
• Provides up to 70% grey coverage with multi-dimensional blonde results that appear professionally crafted rather than artificially flat.
• Features up to 92% natural origin ingredients without compromising on colour dimension or sophistication.
• Can be intermixed with other Dia Color shades for unlimited personalised blonde combinations or used for precise toning of lightened or highlighted hair.

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information before use.

Ideal for:

Perfect for those seeking sophisticated blonde colour with balanced warmth, toning highlighted or lightened hair, refreshing faded blonde shades, or achieving multi-dimensional results with up to 70% grey coverage. Ideal for clients wanting blonde colour with perfect balance between warmth and sophistication, gentle processing and conditioning benefits.

How to use:

Mix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%). Apply to dry hair wearing gloves and develop for up to 20 minutes before rinsing thoroughly; adjust processing time depending on desired warmth level and toning intensity.

Ingredients:

Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid

Product Details:

• Volume: 60ml (2.03 fl oz)
• Available Shades: 7.32 Golden Iridescent Blonde, 8.31 Light Golden Ash Blonde
• Processing Time: Up to 20 minutes
• Longevity: Up to 6 weeks depending on hair type
• Grey Coverage: Up to 70%
• Format: Gel-crème texture in tube
• Mixing Ratio: 1:1.5 (60ml colour to 75ml developer)
• Developer Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately
• pH Level: Acidic formula
• Natural Origin Ingredients: Up to 92% (minimum 84%)
• Key Technology: Melanin Gap Filler Technology with balanced multi-dimensional pigments
• Benefits: Balanced blonde colour, enhanced shine, improved condition
• Ammonia Free: Yes