Wella Professionals - EIMI Shape Me Hair Gel 150ml

Wella Professionals EIMI Shape Me Hair Gel delivers professional-grade styling control with its innovative heat-activated technology that revolutionises traditional gel performance. This sophisticated 150ml styling gel features a unique memorising polymer complex that creates exceptional style memory, maintaining your desired look for an impressive 48 hours without the stiffness or flakiness often associated with conventional strong-hold products. Unlike traditional gels that simply coat the hair, this intelligent formulation responds to heat during blow-drying, activating its memory-hold technology to lock in your style whilst still allowing for natural movement and touchable texture. The result is professional-level definition and control with remarkable longevity, allowing you to create everything from structured, polished looks to deliberately tousled, textured styles with consistent, reliable results.

What distinguishes EIMI Shape Me from standard styling gels is its multidimensional approach that combines powerful hold with heat-responsive technology and versatile application options. The professional-grade formula creates a transformative styling experience that not only maintains your desired shape but also enhances volume and texture—addressing both immediate styling needs and extended wear performance in a single, versatile product. The adaptable consistency provides exceptional styling flexibility, allowing for application on either wet hair before blow-drying to create structure and enhanced volume, or on dry hair for instant texture and definition refinement. Enhanced with hydrolysed wheat protein and panthenol, this sophisticated gel helps protect hair integrity whilst providing the reliable control needed for precise styling. Whether creating deliberately tousled texture, defined separation, voluminous blowouts, or sleek, controlled styles, this essential styling product helps you achieve professional results with exceptional longevity and remarkable style memory that maintains your look day after day.

Key Features:

• Features an innovative memorising polymer complex that maintains style integrity for up to 48 hours.
• Utilises heat-activated technology that responds to blow-drying to lock in your desired style.
• Provides strong yet flexible hold that maintains style definition whilst allowing for natural movement and touchable texture.
• Contains hydrolysed wheat protein and panthenol that help protect hair integrity whilst styling.
• Delivers versatile application options for use on both wet hair for enhanced structure or dry hair for instant texture.
• Creates tousled texture, defined separation, or sleek control depending on application technique and styling method.

Safety Information:

Contains preservatives and fragrance ingredients which may cause sensitivity in some individuals; avoid contact with eyes and discontinue use if irritation occurs. Please review all ingredients before use.

Ideal for:

Perfect for individuals seeking reliable, long-lasting hold with the versatility to create various styling effects. Especially beneficial for creating tousled texture, enhancing volume during blow-drying, or achieving defined, controlled styles with extended wear performance.

How to use:

For enhanced volume and structure, apply a small amount to damp hair before blow-drying, focusing on roots for maximum lift; for textured definition, warm a small amount between palms and work through dry hair, focusing on mid-lengths and ends. For optimal results with heat-activated technology, always use heat tools after application on damp hair.

Ingredients:

Aqua/Water/Eau, Methyl Gluceth-20, Glycerin, PVP, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Polysorbate 20, Imidazolidinyl Urea, Panthenol, Methylparaben, Parfum/Fragrance, Propylparaben, Disodium EDTA, Amodimethicone, Citric Acid, Hydrolyzed Wheat Protein, Tetrasodium EDTA, Hexyl Cinnamal, Linalool, Limonene, Ethylhexyl Methoxycinnamate (UV Filter), Trideceth-12, Citronellol, Cetrimonium Chloride, Potassium Sorbate, Phenoxyethanol

Product Details:

• Size: 150ml (5.07 fl oz) professional styling gel
• Format: Heat-activated styling gel with memory technology
• Hold Level: Strong yet flexible hold
• Primary Benefits: Style memory, heat-activated control, versatile styling
• Formula Type: Gel texture with memory polymers
• Finish Type: Defined finish with natural movement
• Hair Types: Suitable for all hair types, especially effective for styles requiring definition
• Style Duration: Up to 48 hours of reliable hold
• Key Ingredients: Memorising polymer complex, Hydrolyzed Wheat Protein, Panthenol (Pro-Vitamin B5)
• Professional Collection: Part of the EIMI styling range by Wella Professionals
• Application: Versatile for use on both wet and dry hair
• Texture Level: Adaptable from defined separation to tousled texture
• Volume Enhancement: Creates lift and structure when used with heat tools
• Packaging: Professional tube for precise application
• Consistency: Smooth gel that distributes easily without stickiness
• Fragrance: Pleasant, subtle scent
• Heat Activation: Optimised performance when used with blow-dryers
• Style Memory: High level of shape retention throughout wear
• Shelf Life: 12 months after opening
• Storage: Store in cool, dry place away from direct sunlight