Wella Professionals - Illumina Permanent Creme Hair Colour Cool Series 60ml

Achieve sophisticated cool-toned perfection with this premium collection of permanent hair colours designed to neutralise unwanted warmth whilst delivering multidimensional, luminous results. The Illumina Cool Series features revolutionary Microlight technology that surrounds copper deposits on the hair cuticle, preventing them from interfering with colour development whilst increasing cuticle protection for smoother, clearer cuticles that allow light to pass through freely. This extensive palette of 20 meticulously calibrated cool shades encompasses everything from refined ash blondes to sophisticated violet tones, with specialised tonal variants that include Ash, Pearl Ash, Cendre, Violet, Mahogany and Matte—each carefully formulated to control brassiness without creating flat or dull results. The innovative formula illuminates the hair's natural highlights and lowlights from within, creating multidimensional cool tones that look incredibly natural in any lighting condition while offering versatile grey coverage options from subtle blending to complete coverage. From the subtle neutrality of 10/1 Lightest Blonde Ash to the sophisticated depth of 5/81 Light Brown Natural Pearl Ash, this collection offers cool-toned perfection for neutralising every level of unwanted warmth.

What distinguishes the Cool Series from standard permanent colours is its exceptional ability to create sophisticated cool tones that appear natural rather than artificial or overly ashy. Each shade—from the palest 10/81 Lightest Blonde Pearl Ash to the deepest 5/02 Light Brown Natural Matte—delivers balanced coolness with remarkable clarity and dimension that mimics the way natural hair reflects light. Particularly impressive are the Ash Cendre variants (9/19, 6/19), which neutralise even the most persistent warmth whilst maintaining multidimensional results. The Violet-based options (10/69 Lightest Blonde Violet Cendre, 9/60 Very Light Blonde Violet Natural, 8/69 Light Blonde Violet Cendre, 6/16 Dark Blonde Ash Violet) provide exceptional brass-neutralising power for orange tones, whilst the Pearl Ash shades (10/81, 7/81, 5/81) create sophisticated iridescent cool results with subtle reflective qualities. The gentle yet effective formula provides up to three levels of lift whilst maintaining optimal hair condition, allowing for noticeable transformation with minimal damage whilst controlling unwanted warmth.

Each 60ml tube of Illumina Permanent Creme Hair Colour contains enough product for a full application on medium-length hair, making it equally suitable for full head applications, partial colouring, or creative techniques. The premium cream formula offers optimal control during application with a comfortable development process that's gentler than many traditional permanent colours whilst still delivering sophisticated, long-lasting cool tones. For clients concerned about grey coverage, the Cool Series provides flexible solutions ranging from subtle blending to complete coverage, with the Natural Matte (5/02) and Natural Pearl Ash (5/81) options being particularly effective at creating natural-looking coverage on resistant grey hair. The sophisticated colour technology ensures that these cool tones remain true from application to application, with minimal fading or unwanted warmth breakthrough. The Cendre Gold options (10/93, 8/93) and Mahogany Gold variants (10/53, 7/53) create particularly balanced results, offering controlled coolness with subtle warmth for dimension. Whether creating icy platinum blondes, sophisticated ash midtones, or rich cool-based browns, this professional-grade collection delivers the perfect balance of brass neutralisation and natural luminosity for dimensional colour that appears lit from within.

Key Features:

• Features revolutionary Microlight technology that surrounds copper deposits on the hair cuticle, creating smoother cuticles that allow light to pass through for illuminated, dimensional cool colour.
• Offers 20 meticulously calibrated cool shades ranging from refined ash blondes to sophisticated violet tones for versatile options that neutralise every level of unwanted warmth.
• Provides sophisticated ash-based tones (10/1 Lightest Blonde Ash, 8/1 Light Blonde Ash) that neutralise yellow tones without creating flat or overly ashy results.
• Creates multidimensional cool tones that look incredibly natural in any lighting condition by enhancing the hair's natural highlights and lowlights from within.
• Delivers exceptional violet-based options (10/69 Lightest Blonde Violet Cendre) that provide maximum neutralisation for stubborn orange tones whilst maintaining natural-looking dimension.
• All shades are fully intermixable to create a bespoke palette of cool tones for unlimited creative neutralising possibilities.

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and use gloves when mixing and applying. Please review all product information and follow professional guidelines before use.

Ideal for:

Perfect for clients seeking sophisticated cool tones to neutralise unwanted warmth whilst maintaining natural-looking dimension and luminosity. Ideal for controlling brassiness in blonde hair, creating ash-based brunettes, neutralising orange or yellow tones, and achieving modern cool-toned results with exceptional depth and clarity.

How to use:

Mix in a 1:1 ratio (60ml Illumina Color + 60ml Welloxon Perfect developer) in a non-metallic bowl, then apply according to desired technique—roots to ends for virgin application, roots only for regrowth, or customised placement for creative effects. Process for 30-40 minutes at room temperature, then emulsify, rinse thoroughly and follow with appropriate aftercare.

Ingredients:

Aqua, Cetearyl Alcohol, Propylene Glycol, Ammonium Hydroxide, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Steareth-200, Ammonium sulfate, Sodium Sulfate, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum, Xanthan Gum, Toluene-2,5-Diamine Sulfate, Disodium EDTA, p-Aminophenol, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Resorcinol, Geraniol, Linalool, m-Aminophenol, BHT, 2,4-Diaminophenoxyethanol HCl

Product Details:

• Available Shades: 10/05 Lightest Blonde Natural Mahogany, 10/1 Lightest Blonde Ash, 10/53 Lightest Blonde Mahogany Gold, 10/69 Lightest Blonde Violet Cendre, 10/81 Lightest Blonde Pearl Ash, 10/93 Lightest Blonde Cendre Gold, 9/19 Very Light Blonde Ash Cendre, 9/59 Very Light Blonde Mahogany Cendre, 9/60 Very Light Blonde Violet Natural, 8/05 Light Blonde Natural Mahogany, 8/1 Light Blonde Ash, 8/13 Light Blonde Ash Gold, 8/69 Light Blonde Violet Cendre, 8/93 Light Blonde Cendre Gold, 7/53 Medium Blonde Mahogany Gold, 7/81 Medium Blonde Pearl Ash, 6/16 Dark Blonde Ash Violet, 6/19 Dark Blonde Ash Cendre, 5/02 Light Brown Natural Matte, 5/81 Light Brown Natural Pearl Ash
• Size: 60ml (2.03 fl oz) tube
• Mixing Ratio: 1:1 with Welloxon Perfect developer
• Lifting Capacity: Up to 3 levels
• Grey Coverage: Up to 100%
• Processing Time: 30-40 minutes at room temperature
• Key Technology: Microlight technology for cuticle protection and enhanced light reflection
• Developer Required: Welloxon Perfect (sold separately)
• Compatible With: Color.id additive for multi-colour techniques
• Format: Cream
• Suitable For: Professional use