Wella Professionals - Invigo Blonde Recharge Shampoo

Banish unwanted yellow tones and restore cool brilliance to blonde, highlighted or silver hair with this professional-grade colour-correcting shampoo. Invigo Blonde Recharge represents the essential maintenance tool for cool-toned hair, featuring an advanced formula with purple pigments that instantly neutralise brassiness whilst gently cleansing. Available in two convenient sizes—300ml for everyday home use and 1000ml for salon environments or economical regular use—this comprehensive solution addresses the most common concerns for blonde hair maintenance. The innovative formulation deposits effective colour pigments that work according to colour theory principles, with purple neutralising yellow for an instantly refreshed, cooler blonde result. Unlike standard purple shampoos that can be drying or harsh, this sophisticated cleanser delivers colour correction whilst maintaining hair condition, creating brighter, more vibrant cool blonde or silver tones that remain soft to the touch.

What distinguishes Blonde Recharge Shampoo from standard toning products is its perfectly calibrated purple pigment concentration that delivers noticeable results from the first application without over-toning or creating an artificial purple cast. The professional-grade formula effectively targets brassiness whilst cleaning away impurities that can dull blonde hair, creating a clean, bright foundation for beautiful cool tones. The colour-refreshing action works progressively with regular use, allowing you to customise the level of brassiness control by adjusting frequency and processing time. Each size option offers maximum convenience for different needs—the portable 300ml size is perfect for travel or secondary bathrooms, whilst the salon-sized 1000ml bottle provides excellent value for those requiring consistent maintenance of cool blonde or silver tones.

For the ultimate in blonde maintenance, this shampoo features carefully balanced cleansing agents that remove impurities without stripping essential moisture, a common concern with colour-depositing products. The luxurious formula creates a rich purple lather that distributes evenly through blonde, highlighted or silver hair, ensuring consistent toning results from roots to ends. When used as part of a complete blonde maintenance system, this specialised shampoo provides the foundation for keeping cool blonde tones looking fresh and salon-vibrant between colour services. The sophisticated blend of pigments and conditioning agents works to enhance shine and light reflection for brilliant, eye-catching blonde results with cool, icy undertones rather than warm golden hues. Whether maintaining platinum blonde from becoming yellow, refreshing highlighted sections that have begun to warm, preserving the perfect ash blonde shade, revitalising silver or grey hair from environmental yellowing, neutralising the effects of hard water on blonde tones, or extending the life of professional toning services, this colour-refreshing shampoo provides the optimal balance of toning and cleansing for achieving beautiful, brass-free results that maintain the coveted cool blonde effect that looks deliberate, expensive and professionally maintained.

Key Features:

• Features professional-strength purple pigments specifically calibrated to neutralise yellow tones without over-toning blonde, highlighted or silver hair.
• Delivers progressive toning action that allows customisation of brassiness control through adjustment of frequency and processing time (1000ml bottle offers excellent economy for consistent maintenance of cool blonde tones with regular use).
• Creates a rich purple lather that ensures even distribution of pigments for consistent toning results from roots to ends.
• Maintains essential moisture balance whilst depositing colour, keeping hair soft and manageable rather than dry or brittle.
• Enhances shine and light reflection for brilliant, eye-catching blonde results with cool, icy undertones.
• Available in two convenient sizes to suit different needs and usage volumes (300ml size provides perfect portability for travel whilst maintaining blonde tones away from home).

Safety Information:

Contains colour pigments that may temporarily stain porous surfaces, grout or skin; use gloves during application and rinse surfaces immediately if contact occurs. Please review all ingredients before use.

Ideal for:

Perfect for individuals with highlighted, cool blonde or silver hair seeking professional-grade brassiness control without compromise. Ideal for maintaining platinum, ash blonde, silver, grey, or highlighted hair between salon appointments, neutralising environmental yellowing, and preserving the cool, fresh-from-the-salon tone that distinguishes professional blonde work.

How to use:

Apply to wet hair, massage through mid-lengths and ends first, then roots, allowing the toning pigments to deposit for 1-5 minutes depending on desired level of brassiness control before rinsing thoroughly (longer processing time creates stronger toning effect). For optimal blonde maintenance, use 1-3 times weekly depending on yellow intensity, alternating with a moisturising shampoo to maintain balance; always follow with a hydrating conditioner suited for colour-treated hair.

Ingredients:

Aqua/Water/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, PEG-3 Distearate, Sodium Chloride, Parfum/Fragrance, Panthenol, Sodium Benzoate, Citric Acid, Methylparaben, Tocopheryl Acetate, Propylparaben, Acid Violet 43 (Purple Pigment), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Polyquaternium-10, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol, Sodium Hydroxide

Product Details:

• Available Sizes: 300ml (10.1 fl oz) bottle, 1000ml (33.8 fl oz) salon size
• Format: Professional colour-refreshing shampoo
• Hair Type: Specifically formulated for highlighted, cool blonde or silver hair
• Key Ingredients: Professional-strength purple pigments (Acid Violet 43), panthenol, vitamin E
• Action: Neutralises yellow tones while gently cleansing
• Application: Use 1-3 times weekly depending on desired level of brassiness control
• Processing Time: 1-5 minutes depending on tone correction needed
• Pigment Level: Moderate to strong (visible purple colour in product)
• Fragrance: Fresh, sophisticated scent
• Benefits: Neutralises brassiness, brightens blonde tones, enhances cool tones, improves shine
• Results: Cooler, fresher blonde tones with reduced yellow or brassy appearance
• Compatibility: Designed to work with Invigo Blonde Recharge Conditioner for complete blonde maintenance
• Professional Recommendation: Ideal for maintaining salon colour results between appointments
• Special Considerations: May stain porous surfaces; use with care
• Shelf Life: 24 months unopened, 12 months after opening
• Storage: Store in cool, dry place away from direct sunlight