Wella Professionals - Color Fresh Create Semi Permanent Creme Hair Colour 60ml

Unleash unlimited colour creativity with this professional-grade direct dye collection designed for expressive, vibrant results without compromise or damage. Wella Color Fresh Create offers a revolutionary approach to fashion colour, featuring an ammonia-free, fragrance-free formula that delivers striking pigmentation with predictable, true-to-tone fading for colour that looks intentional throughout its lifespan. This artistic collection of 13 pure, intermixable shades includes everything from electrifying Hyper Coral and Pure Violet to innovative Neverseen Green and Future Yellow—providing the perfect palette for creating everything from bold statement looks to delicate pastel effects. The versatile formulation works beautifully for full head application, creative colour placement, or intermixing for custom shade creation, with Tomorrow Clear allowing unlimited pastelisation possibilities for achieving softer, watercolour effects without unpredictable results.

What distinguishes Color Fresh Create from standard semi-permanent colours is its professional-calibre performance and artistic versatility. Each 60ml tube contains highly concentrated pure pigments that deliver consistent, predictable results with true-to-tone fading—meaning colours fade gradually into softer versions of themselves rather than shifting to unwanted tones. The collection is strategically developed around primary colour theory, with shades like Nu-Dist Pink, Next Red, and High Magenta covering the red spectrum; New Blue, Super Petrol, and Ultra Purple offering cool-toned options; and Future Yellow, Infinite Orange, and Hyper Coral delivering warm dimension. This colour theory approach enables professional colourists to create bespoke shades through precise intermixing for genuinely unlimited creative possibilities. The ammonia-free, peroxide-free formula means these vibrant colours can be applied without concern for damage, making them perfect for frequent colour changes or maintaining vivid fashion tones between lightening services.

Each shade delivers its most vibrant effect on pre-lightened hair (levels 9-10), but can also create subtle dimension on darker bases, with the specific level of pre-lightening determining the final intensity. The convenient 60ml squeeze tube format ensures precise application without waste, with each tube providing enough product for multiple applications depending on hair length and the specific technique used. The 20-minute development time offers predictable, consistent results without the long processing required by some fashion colours, while the impressive longevity (up to 20 washes depending on hair condition and care routine) makes these shades more durable than typical direct dyes. For truly customised results, Tomorrow Clear serves as both a diluter for creating infinite pastel variations and a crystal-clear gloss when used alone for adding exceptional shine without colour. The carefully developed shade range includes unique offerings like Super Petrol (a vibrant teal-blue that creates dimensional mermaid tones) and Vintage Blush (a sophisticated dusty rose that delivers elegant, muted pink dimension), alongside foundational shades for creating virtually any colour imaginable through artistic mixing techniques. Whether creating bold, vibrant statements, delicate pastel effects, subtle colour dimension, or completely bespoke custom shades through creative intermixing, this professional-grade direct dye collection delivers predictable, long-lasting results with true-to-tone fading for fashion colour that looks intentional and artistic from application through to its final fade.

Key Features:

• Features ammonia-free, fragrance-free, peroxide-free formula for vibrant colour without damage to the hair structure.
• Delivers true-to-tone fading with colours that gradually become softer versions of themselves rather than shifting to unwanted tones.
• Offers 13 pure, intermixable shades for unlimited creative possibilities (Pure Violet creates stunning purple tones from electric violet on level 10 hair to subtle lavender dimension on darker bases).
• Includes Tomorrow Clear for creating custom pastel variations or adding crystal-clear shine without colour.
• Provides lasting results for up to 20 washes depending on hair condition and care routine.
• Requires just 20 minutes development time for consistent, predictable colour results.

Safety Information:

Contains colour ingredients that may cause allergic reactions in some individuals; perform an allergy alert test 48 hours before each application even if previously used. Not intended for use on persons under 16 years of age; please review all safety warnings before use.

Ideal for:

Perfect for professional colourists and creative colour enthusiasts seeking vibrant, customisable fashion colour with predictable performance and artistic versatility. Ideal for creating bold statement looks, delicate pastel effects, creative colour placement, or completely bespoke shades through intermixing techniques.

How to use:

Apply to clean, pre-lightened dry hair (levels 9-10 for maximum vibrancy) wearing suitable gloves; distribute evenly through desired areas and leave for 20 minutes. Rinse thoroughly until water runs clear, then style as usual—no need for immediate shampooing after rinsing to preserve colour intensity.

Ingredients:

Water/Aqua/Eau, Cetearyl Alcohol, Propylene Glycol, Steareth-20, Phenoxyethanol, Mica, Potassium Phosphate, Various colour pigments specific to each shade (such as Basic Violet 2 for Pure Violet), Titanium Dioxide/CI77891, Sodium Hydroxide, Citric Acid

Product Details:

• Available Shades: Pure Violet, Future Yellow, High Magenta, Hyper Coral, Infinite Orange, Neverseen Green, New Blue, Next Red, Nu-Dist Pink, Super Petrol, Ultra Purple, Tomorrow Clear, Vintage Blush
• Size: 60ml (2.03 fl oz) tube
• Colour Type: Semi-permanent direct dye
• Development Time: 20 minutes
• Durability: Up to 20 washes depending on shade used and hair condition
• Formula Benefits: Ammonia-free, fragrance-free, peroxide-free
• Colour Technology: True-to-tone fading with carefully selected pure tone dyes
• Dilution: Can be mixed with Tomorrow Clear for custom pastel results
• Application: Suitable for full head application, creative colour placement, or intermixing
• Best Results On: Pre-lightened hair levels 9-10
• Format: Cream
• Suitable For: Professional use or experienced at-home application