Loreal Professionnel - Dia Color Demi Permanent Gloss Hair Colour Gold Series 60ml

Elevate your hair with sunkissed radiance that captures the perfect balance of warmth and sophistication with this premium collection of golden-toned demi-permanent colours. The Gold Series from this celebrated collection features carefully calibrated warm pigments that create luminous, multi-dimensional results ranging from the rich depth of Light Golden Mahogany Brown (5.35) to the brilliant sunshine of Light Golden Blonde (8.3), with complementary copper-infused options that add extra vibrancy and dimension. Advanced Melanin Gap Filler Technology works to reinject colour inside the hair fibre, filling gaps from lost melanin for a natural, dimensional finish with remarkable warmth and depth that appears significantly more luxurious than typical demi-permanent results. The innovative ammonia-free formula operates on an acidic pH that respects your hair's natural structure, balancing and conditioning whilst closing the cuticles for healthier-looking results with three times more shine than untreated hair. These meticulously formulated golden shades represent the perfect solution for clients seeking to enhance their hair with sun-kissed warmth that appears naturally radiant rather than artificially brassy.

The premium gel-crème texture ensures easy mixing, seamless application and effortless rinsing, making it a pleasure to use for both professionals and at-home colourists seeking salon-quality results with these luminous warm tones. L'Oreal Professionnel has formulated this specialised range with up to 92% natural origin ingredients, demonstrating their commitment to creating professional-quality products that are gentler on both hair and the environment without compromising performance or colour intensity. Each shade delivers true-to-tone colour that remains consistent from application to application, with precise calibration to achieve different warm effects—from the sophisticated warmth and rich mahogany reflects of 5.35 to the delicate golden balance of 6.3 and 8.3, enhanced by copper undertones in the statement-making 6.34 and 8.34 variants for those seeking more vibrant, multi-tonal warmth. Particularly effective for enhancing natural warm tones, counteracting dullness, refreshing faded warm shades, or adding sun-kissed dimension to natural or coloured hair, these demi-permanent formulas provide the perfect solution for achieving radiant results that look naturally enhanced yet distinctly luminous.

What truly distinguishes the Dia Color Demi Permanent Gloss system is its perfect balance between vibrant warmth delivery and gentle hair care benefits that leave strands looking healthier than before colouring. Unlike harsh permanent dyes that can leave hair feeling dry and damaged, this ammonia-free formula with shea butter and conditioning agents helps improve hair's overall condition while delivering precise golden colour results that complement a wide range of skin tones. The golden pigments are calibrated to provide effective warmth without creating brassy or overly orange results, maintaining sophisticated dimension and natural movement within the hair. Each 60ml tube provides sufficient product for a full application on medium-length hair when mixed with the recommended Dia Activateur (sold separately), with the colour gradually fading over approximately six weeks without harsh demarcation lines for easy maintenance. For clients seeking to enhance their natural colour with radiant warmth or add sun-kissed dimension, these gold formulations represent a professional solution that addresses colour desires while simultaneously enhancing shine and condition for a truly premium result.

The carefully balanced warm tones work effectively on natural, coloured or highlighted hair, making this range extraordinarily versatile for creating subtle enhancement or statement golden transformation. From the sophisticated warmth of Light Golden Mahogany Brown (5.35) that adds rich dimension to brunette hair to the delicate sunny reflects of Light Golden Blonde (8.3) that create natural-looking brightness, each shade has been precisely formulated to deliver professional-quality results with minimal commitment. The copper-infused options (6.34 and 8.34) offer even more vibrancy for those seeking statement warmth with multi-dimensional copper-gold reflects that capture light beautifully. Whether you're seeking to warm up your natural colour, enhance existing highlights with golden tones, or create a complete warm colour transformation, these professional-grade formulations offer the perfect solution with gentle yet effective technology. The 100% true-to-tone colour results eliminate the uncertainty often associated with achieving the perfect warm shade, delivering predictable radiance that can be precisely controlled through development time and shade selection. Combining professional colour performance with hair-enhancing conditioning benefits, this premium demi-permanent system represents the intelligent choice for achieving sophisticated golden tones without compromising on hair health or future styling options, delivering salon-worthy sun-kissed results with minimal commitment and maximum light-reflecting brilliance.

Key Features:

• Delivers up to 6 weeks of radiant, sun-kissed colour with golden pigments specifically designed to create sophisticated warmth and luminosity (Light Golden Copper Blonde 8.34 offers the most vibrant warmth in the series).
• Ammonia-free formula with acidic technology balances the hair and closes cuticles for healthier-looking results with 3x more shine compared to untreated hair.
• Contains advanced Melanin Gap Filler Technology that reinjects colour inside the hair fibre for natural, dimensional finish with remarkable warmth (Light Golden Mahogany Brown 5.35 provides the richest multi-dimensional warmth).
• Provides up to 70% grey coverage with warm-toned results that appear naturally radiant rather than artificially brassy.
• Features up to 92% natural origin ingredients across the range for gentler hair colouring without compromising on colour vibrancy or dimension.
• All shades are completely intermixable with other Dia Color shades for unlimited personalised warm-toned combinations (Dark Golden Blonde 6.3 works particularly well as a mixing base for custom warm formulations).

Safety Information:

Contains ingredients that may cause allergic reactions; always perform a patch test 48 hours before application and avoid contact with eyes. Please review all product information and follow professional mixing instructions precisely before use.

Ideal for:

Perfect for those seeking to enhance their natural colour with sophisticated warmth, counteract dullness, refresh faded golden tones, or achieve sun-kissed dimension with up to 70% grey coverage. Ideal for clients wanting to add radiance and luminosity to their hair with gentle processing and conditioning benefits, particularly well-suited to enhancing natural or coloured hair with golden or copper reflects.

How to use:

Mix in a 1:1.5 ratio - combine one 60ml tube with 75ml of Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) in a non-metallic bowl or applicator bottle. Apply quickly to dry hair wearing suitable gloves and develop for up to 20 minutes before rinsing thoroughly; for maximum warmth and vibrancy (especially with copper-infused shades 6.34 and 8.34), allow full development time.

Ingredients:

Aqua / Water / Eau, Cetearyl Alcohol, Ethanolamine, Glycerin, Propanediol, Butyrospermum Parkii Butter / Shea Butter, Oleic Acid, Oleyl Alcohol, Toluene-2,5-Diamine, Coco-Glucoside, M-Aminophenol, Hydroxybenzomorpholine, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Sodium Metabisulfite, 2,4-Diaminophenoxyethanol Hcl, Parfum / Fragrance, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Ascorbic Acid, Tetrasodium Glutamate Diacetate, Xanthan Gum, Thioglycerin, Sodium Hyaluronate, Citric Acid

Product Details:

• Volume: 60ml (2.03 fl oz)
• Available Shades: 5.35 Light Golden Mahogany Brown, 6.3 Dark Golden Blonde, 6.34 Dark Golden Copper Blonde, 8.3 Light Golden Blonde, 8.34 Light Golden Copper Blonde
• Processing Time: Up to 20 minutes
• Longevity: Up to 6 weeks depending on hair type and maintenance
• Grey Coverage: Up to 70% with warm-toned results
• Format: Gel-crème texture in tube
• Mixing Ratio: 1:1.5 (60ml colour to 75ml developer)
• Developer Required: Dia Activateur 6 vol. (1.8%) or 9 vol. (2.7%) - sold separately
• pH Level: Acidic formula that respects hair's natural structure
• Natural Origin Ingredients: Up to 92% across the range (minimum 84%)
• Key Technology: Melanin Gap Filler Technology with golden and copper pigments for dimensional reflects
• Benefits: Radiant warm colour, enhanced shine, improved condition, light-reflecting properties
• Suitable For: All hair types, particularly effective on hair seeking golden enhancement or warmth
• Ammonia Free: Yes
• Intermixable: Can be mixed with other Dia Color shades for custom warm-toned results
• Applications: Adding warmth, enhancing natural colour, refreshing golden tones, grey coverage