Wella Professionals - Shinefinity Zero Lift Glaze Natural Series 60ml

Transform your hair's appearance without commitment or damage with this revolutionary demi-permanent colour system that delivers exceptional shine, tone refinement, and dimension without lifting your natural base. Wella Shinefinity represents the next generation of hair glazing, featuring exclusive Balanced pH technology that works with your hair's natural chemistry to smooth the cuticle rather than roughening it, resulting in healthy-looking shine and a silky feel that lasts up to six weeks. This carefully curated Natural Series collection offers ten sophisticated shades from the deepest Natural Espresso to the lightest Natural Flash, with beautifully nuanced options including Dark Sage, Bitter Chocolate, Deep Walnut, Soft Sage, Silk Blush and Beige Sand—each designed to enhance your natural or previously coloured hair with dimensional depth and subtle tonal refinement. The innovative formula deposits colour without any lift, creating a protective colour layer that adds shine whilst respecting your hair's integrity, making it ideal for those who want colour enhancement without damage or dramatic change.

What distinguishes Shinefinity from traditional demi-permanent colours is its unique pH-balanced formulation that works differently from typical alkaline colours. Rather than swelling the hair cuticle to deposit colour (which can cause damage and dullness over time), the Balanced pH technology allows colour molecules to be deposited whilst simultaneously smoothing the cuticle for unprecedented shine and condition. Each shade within the Natural Series creates subtle dimension rather than flat, single-tone results—Natural Brandy (06/0) delivers a rich, warm brunette with natural-looking depth, while Beige Sand (09/07) creates a sophisticated neutral blonde with subtle warmth and incredible shine. The zero-lift, zero-damage formula makes these shades perfect for both virgin hair seeking subtle enhancement and coloured hair needing tone refinement or shine restoration. Professional colourists particularly value these glazes for their versatility—they can be used to refresh faded colour, neutralise unwanted tones, add subtle dimension between lightening services, or simply boost shine and condition without changing the base level.

Each 60ml tube of Shinefinity Zero Lift Glaze contains enough product for a full glaze application on medium-length hair, requiring just a 1:1 mix with the dedicated Shinefinity Activator for optimal results. The premium cream formula offers excellent control during application with a comfortable development process that takes just 5-20 minutes depending on the desired intensity and hair porosity. Unlike traditional glosses that fade unevenly, Shinefinity's advanced technology ensures true-to-tone results throughout its 4-6 week lifespan, even on porous or previously treated hair that typically grabs colour unevenly. The natural series shades are particularly valuable for adding depth and dimension to natural hair without dramatic change—Natural Latte (08/0) creates beautiful dimension on blonde-to-light brown bases, while Dark Sage (06/02) adds sophisticated cool undertones to medium brunettes. For clients concerned about ingredient safety, the clean formula is free from ammonia, alcohol, silicones, mineral oil, SLS/SLES and animal-derived ingredients, making it a conscious choice for both performance and ingredient transparency. Whether refreshing your existing colour, neutralising unwanted tones, adding natural-looking depth and dimension, or simply boosting shine and condition, this pH-balanced glaze collection delivers beautiful, dimensional results with zero lift and zero damage for colour enhancement that looks and feels naturally beautiful.

Key Features:

• Features exclusive Balanced pH technology that smooths the cuticle for unprecedented shine and silky feel while depositing dimensional colour.
• Delivers zero lift and zero damage, making it ideal for both virgin and coloured hair seeking enhancement without compromising condition.
• Creates natural-looking dimension and depth rather than flat, single-tone results (Natural Espresso 04/0 provides rich, authentic coffee tones without artificial warmth).
• Offers true-to-tone results that last up to 6 weeks, even on porous or previously coloured hair that typically fades unevenly.
• Clean formula free from ammonia, alcohol, silicones, mineral oil, SLS/SLES and animal-derived ingredients for gentle yet effective colour enhancement.
• Requires just 5-20 minutes development time depending on desired intensity, making it perfect for quick salon services or at-home maintenance.

Safety Information:

Contains colour ingredients that may cause allergic reactions; always perform a patch test 48 hours before application even if you have previously used hair colour products. Please review all product information before use.

Ideal for:

Perfect for clients seeking subtle colour enhancement, tone refinement, depth addition or incredible shine without lift or damage. Ideal for colour-shy individuals wanting natural-looking dimension, those maintaining coloured hair between services, or anyone looking to improve hair appearance and condition without commitment to permanent colour.

How to use:

Mix in 1:1 ratio with Shinefinity Activator in a non-metallic bowl until smooth and creamy. Apply to dry or towel-dried hair, working through mid-lengths and ends, or apply to roots for grey blending. Process for 5 minutes for subtle results or up to 20 minutes for maximum intensity, then emulsify, rinse thoroughly and follow with appropriate aftercare.

Ingredients:

Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Trisodium Ethylenediamine Disuccinate, Sodium Sulfate, 2-Methoxymethyl-p-Phenylenediamine, Ethanolamine, Mica, Sodium Sulfite, Dicetyl Phosphate, Resorcinol, Ascorbic Acid, Parfum/Fragrance, Ceteth-10 Phosphate, Steareth-200, Citric Acid, m-Aminophenol, Hydroxyethyl-3,4-Methylenedioxyaniline HCl, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Titanium Dioxide, 4-Amino-2-Hydroxytoluene

Product Details:

• Available Shades: 04/0 Natural Espresso, 04/07 Bitter Chocolate, 06/0 Natural Brandy, 06/02 Dark Sage, 06/07 Deep Walnut, 08/0 Natural Latte, 09/02 Soft Sage, 09/05 Silk Blush, 09/07 Beige Sand, 010/0 Natural Flash
• Size: 60ml (2.03 fl oz) tube
• Mixing Ratio: 1:1 with Shinefinity Activator (sold separately)
• Development Time: 5-20 minutes depending on desired intensity
• Lift Level: Zero (colour deposit only)
• Durability: Up to 6 weeks
• Key Technology: Balanced pH technology for cuticle smoothing
• Formula Benefits: Zero lift, zero damage, clean ingredients
• Free From: Ammonia, alcohol, silicones, mineral oil, SLS/SLES, animal-derived ingredients
• Application: Suitable for virgin or coloured hair
• Format: Cream
• Suitable For: Professional or at-home use